[Project Complete] Due: May 5 - Fusion Fotografix Logo Needed ASAP! - $150

[photobydianne]

Admin code added by Abby - 2DM360461W688000F

We are three exsisting female photographers that have decided to join together in a cooperative with one studio, one marketing force and one name. We will keep our own books and customers.

We want customers to know we are comtemporary and progressive. We don't do "cookie cutter", formal photography.

We specialize in weddings, portrait for children and families. Basically focusing on relationships.

The colors we would like to see are aqua, browns and maybe black. Logos need to show up well in signage, brochures, business cards, on promo photography, tv and magazine ads.

Assistance is needed ASAP because previous designer flew the coop.

[abby]

Welcome,
Please copy and paste these questions http://www.designoutpost.com/forums/showthread.php?t=7819 into a message here in your project and then answer them. This will help the Design Team better serve your project. Thank you

[photobydianne]

Project Summary:
What text should be included in the main part of the logo? Fusion Fotografix

What type of product or service do you offer?wedding and portrait photography

How long have you been in business?4-8 years separately, new cooperative

What do you hope to accomplish with your new identity?fresh new style

What are your long term goals?be competetive and profitable together

When is the deadline for final entries before choosing a designer?May 5th

Audience Profile:
Please describe your existing audience: Middle to High Profile Brides, Middle Profile Portrait Clients

Who would you like to add to your audience? Higher end Brides and Portrait Clients

Perception/Tone/Guidelines:
What type of logo would you like? 3 diminensional, comtemporary, innovative

Do you have any colors in mind for your logo? (if so, why?)aqua, kahki, tan, brown, maybe black

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?Would like to keep it open for an open mind.

Communication Strategy:
What attributes would you like your logo to reflect about your business? we blend photojournalist, fashion and lifestyle photography

What is your tagline or slogan?

What is the overall message you are trying to convey to your target audience?

Where will your new logo be used?Signage, Brochures, Business Cards, Television and Magazine Ads, Promo Photography

Competitive Positioning:
Who are your competitors and what do you think about their logos?Few very large photography companies in the area most of which are well established but very tradional and old fashion. Then, you have newer photographers that are cheap and much less experienced.

List competitive URLs if possible

What sets you apart from your competitors?We have a very innovative and contemporary style, we provide personalized graphic design album beyond the photography that aren't typical in our area.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:contemporary

[BlueCherryGraphics]

v1

[BlueCherryGraphics]

v2

[BlueCherryGraphics]

v3

[BlueCherryGraphics]

v4

[photobydianne]

Of the ones you have I think version 3 comes the closest. I don't know if the colors that will show on this forum will allow but the colors are off from what I had in mind. I am looking for something a little more funkie, young and fluid. Once again thanks for you time. Dianne

[Fran]

:)

http://img329.imageshack.us/img329/9563/fusionql0.jpg

[photobydianne]

I would also like to see something with a variation of boxes, swirls and large circles leading into smaller circles.

[Fran]

:)

http://img178.imageshack.us/img178/6431/fusion2ob4.jpg

[Fran]

:)

http://img263.imageshack.us/img263/3139/fusion3bh5.jpg

[BlueCherryGraphics]

Thanks for the feedback; here are a few more ideas.

v5

[BlueCherryGraphics]

v6

[BlueCherryGraphics]

v7

[BlueCherryGraphics]

v8

[photobydianne]

With each one we are getting somewhere, nothing that I'm married to yet mostly the font reminds me of something out of the 80's and unfortunately I was around to know the 80's. I will look through fonts and see if I can be of more assistance. I do like the movement more, I do like the full circle movement in version 7 of bluecherry and the roundness of version 3 of Frans. The colors are important to help us visualize so please stick to the color pallet if possible. Dianne

[photobydianne]

Would like to see someone go for a modern but femine and elegent version with a more elongated, thin, femine font.

[tini1]

Hello...Here is my concept, I've used a thinner font, and added some of your suggested elements..Thanks:)

[photobydianne]

The last version is the closet I have seen. I only have one request that although it is a crazy spelling that you spell the name correctly fotografix. I have emailed my partners to ask them to look and make any comment that is appropriate. I would like to see if it would be possible to have the logo with the design on one line with the fiqure between the names and possibly the two words two different colors that coordinate. Just a thought! Thanks again for the design

[tini1]

Hello:) Thanks for feed back...spelling corrected..:)

[tini1]

And variation..:)

[Fran]

:)

http://img102.imageshack.us/img102/3460/fusion4dd4.jpg

[Fran]

:)

http://img443.imageshack.us/img443/9585/fusion5lw9.jpg

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/fusion.png

[photobydianne]

Fran on version 5 can you add some color behind the circular design. I like the fusion a little more bold like you have it but can you try a slightly taller, little cleaner font. (I don't know how you do it, I have looked through font for three days. ) Thanks for all your work. Dianne

[photobydianne]

Here are some links to some logos that we like:

www.jcsphoto.com
www.jillhiggins.com
www.kristinacarterphotography.com
www.susanstripling.com
www.acellis.com
www.mclellanstudio.com
www.sharibare.com

[Fran]

:)

http://img102.imageshack.us/img102/2072/fusion5yx0.jpg

[Fran]

:)

http://img352.imageshack.us/img352/4089/fusion5pb5.jpg

[BlueCherryGraphics]

v9

[BlueCherryGraphics]

v10

[OffbeatDesign]

Thanks!

[BlueCherryGraphics]

v11

[xpressions]

Another concept:

http://i5.photobucket.com/albums/y185/nemagazine/fusion2.png

[photobydianne]

This is Sandra, one of the 3 photographers. I was wondering if I could see some variations mentioned below. Thanks guys!

Fran v 5B - something about the graphic I’m not sure about. Can you do a version of the swirl or swirls not encased in the circle.

Jennifer v9 font with v10 layout of graphics

Expressions v1 – can you do a 2 tone color for FOTOGRAFIX.

[OffbeatDesign]

Alternative layout

[BlueCherryGraphics]

v12

[OffbeatDesign]

version 3

[OffbeatDesign]

Version 4

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/fusion3.png

[xpressions]

I forgot to edit the versions. My apologies. Did you mean my second entry, version "2"?

http://i5.photobucket.com/albums/y185/nemagazine/fusion2rev1.png


This is Sandra, one of the 3 photographers. I was wondering if I could see some variations mentioned below. Thanks guys!



Expressions v1 – can you do a 2 tone color for FOTOGRAFIX.

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/fusion4.png

[photobydianne]

Can you guys show us what these would look like with on a black background? I'm not sure if that's possible but I would like to see what it looks like.

Fran v 5B - Center logo with the grey and aqua.

Jennifer v12

Expressions v2.1

[tini1]

I will Have some revisions tomorrow...Thank you")

[BlueCherryGraphics]

v13 had to lighten the colors by one "step"

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/fusion2rev2.png

[tini1]

Hello:)...Here is another concept, based off the samples you provided, I combined the swril within a graphic rosette..Thanks:)

[tini1]

here is my first concept fpor your logo on black...thanks:)!

[Leclerk]

hi!

http://www.logoholik.com/do/logoholik_fusionf_01.jpg

[Leclerk]

and in horizontal layout...

http://www.logoholik.com/do/logoholik_fusionf_02.jpg

[Fran]

:)

http://img473.imageshack.us/img473/5261/fusion6nz1.jpg

[Fran]

:)

http://img440.imageshack.us/img440/2277/fusion6bai3.jpg

[photobydianne]

Fran,

Can you make the swirls into rings like Jennifer's version 3 bottom logo design. Can you make the rings the Aqua color?

[Fran]

Hello,

I'm sorry but I can't use an other designer idea; here's a different proposal with the circle layout of my version #4.

Thank you

Fran :)

http://img404.imageshack.us/img404/886/fusion7uo5.jpg

[OffbeatDesign]

Thanks

[OffbeatDesign]

Version 6

[photobydianne]

Hello,

I'm sorry but I can't use an other designer idea; here's a different proposal with the circle layout of my version #4.

Thank you

Fran :)

http://img404.imageshack.us/img404/886/fusion7uo5.jpg
Hi Fran, I'm Kim, the third photographer. I love the simplicity of version 6 and would love to see three simple rings interlocking in the center, as well as one with the existing graphic made a little smaller. This looks great with both the white and black backgrounds. Thanks in advance!

[photobydianne]

http://i5.photobucket.com/albums/y185/nemagazine/fusion3.png
Would love to see a slightly more pronounced "f" and "n", while keeping the casual look. Also would like to see the graphic smaller and Fotografix in our tan color, as well as the logo on a black background. Thanks! Kim

[photobydianne]

v3
Jennifer, I would like to see a couple of variations of the black version using our color palette. I like that the circles are only outlined and would like to see different colors. Maybe another variation with some depth using color or a block containing Fotografix? Thanks!

[photobydianne]

Thanks

OffbeatDesign...can you make the rings thinner and change the color of the name to a brownish color?

[Fran]

:)

http://img64.imageshack.us/img64/8236/fusion8jp9.jpg

[OffbeatDesign]

Here you go.

[OffbeatDesign]

Even thinner with different letter spacing.

[xpressions]

Will have the revisions up tomorrow. Thank you.

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/fusion3rev1.png

[photobydianne]

Can you make the center graphic remain the size of ver 8 with the coloring of ver 6? Instead of the more elaborate swirls, I would love to see three interlocking rings. Thank you! I love what you are doing!


:)

http://img64.imageshack.us/img64/8236/fusion8jp9.jpg

[photobydianne]

Can you add a warm grey or tan? Thanks!

[photobydianne]

Can you use a warm grey and tan for the font?

Even thinner with different letter spacing.

[photobydianne]

http://i5.photobucket.com/albums/y185/nemagazine/fusion3rev1.png

xpressions: Can you change the yellow in the graphic to a warm grey or tan?

[OffbeatDesign]

Thanks. Three options for the font color.

[photobydianne]

Even thinner with different letter spacing.


Can you add a warm grey or tan? Thanks!

[OffbeatDesign]

Can you add a warm grey or tan? Thanks!

Do you mean to the rings? My previous post has the warm gray and tan in the lettering. Thanks!

[xpressions]

With warm gray.

http://i5.photobucket.com/albums/y185/nemagazine/fusion3rev2.png :)

[photobydianne]

Do you mean to the rings? My previous post has the warm gray and tan in the lettering. Thanks!

Sorry, I must have posted directly after you did and didn't see your revision.

[OffbeatDesign]

Not a problem, I've done that myself before! Please let me know if there's anything else.

[Fran]

Hello,

here is version 6 & 8 combined.

Thank you :)

Fran



http://img232.imageshack.us/img232/3986/fusion9yy9.jpg :)

[BlueCherryGraphics]

A little change in direction.

Clean/iconic symbolizing fusion w/ abstract aperture.

v14

[OffbeatDesign]

One more from me

[photobydianne]

A little change in direction.

Clean/iconic symbolizing fusion w/ abstract aperture.

v14

Jennifer,

I believe the symbol you used is a weight watchers symbol.

[BlueCherryGraphics]

Jennifer,

I believe the symbol you used is a weight watchers symbol.

It is similar; I just went and looked. Sorry, I'll see if I can come up with a new design.

I can't really modify my original design as you suggested without being too close to Jeff's recent design, and as Fran has stated, we don't collaborate on designs, so we can't modify another designer's concept.

[photobydianne]

xpressions: Can you change the yellow in the graphic to a warm grey or tan?



I like the colors in 3.1 better than 3.2. We really like your concept but it feels beachy and doesn't pull together a sense of "fusion".

What we like: the fonts, placement of lettering, overall design.

Variations we'd like to see: removal of flower, graphic other than flower, something changed with the "O" in fusion to represent fusion, or perhaps a swirly or other simple graphic. Softer aqua blue color.

Thank you! Kim

[xpressions]

Thank you for the feedback. I will work some revisions during the weekend and see what I can come up with. Cheers!

I like the colors in 3.1 better than 3.2. We really like your concept but it feels beachy and doesn't pull together a sense of "fusion".

What we like: the fonts, placement of lettering, overall design.

Variations we'd like to see: removal of flower, graphic other than flower, something changed with the "O" in fusion to represent fusion, or perhaps a swirly or other simple graphic. Softer aqua blue color.

Thank you! Kim

[xpressions]

Softened the aqua; created a type of "dragonfly" using "F" for the wings:

http://i5.photobucket.com/albums/y185/nemagazine/fusion3rev3.png

[photobydianne]

Thank you for the feedback. I will work some revisions during the weekend and see what I can come up with. Cheers!

Hi xpressions. Any progress on revisions? The group needs to make a decision by Thursday. Thanks!

[xpressions]

Changed the "o":
http://i5.photobucket.com/albums/y185/nemagazine/fusion3rev4.png

[xpressions]

With no graphical element:

http://i5.photobucket.com/albums/y185/nemagazine/fusion3rev5.png

[photobydianne]

[QUOTE=xpressions]With no graphical element:

Can you use a teal/aqua, khaki, and red/chocholate color for the logo as well?

[xpressions]

The one with no graphical element has 2 colors. Are you referring to the other revisions?

[QUOTE=xpressions]With no graphical element:

Can you use a teal/aqua, khaki, and red/chocholate color for the logo as well?

[photobydianne]

Here's a link to a sample color palette.
http://www.candid-moments.com/FusionColor/ColorPalette.jpg

[xpressions]

Tried to match your colors.
http://i5.photobucket.com/albums/y185/nemagazine/fusion3rev6.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/fusion3rev7.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/fusion3rev8.png

[photobydianne]

I don't really care for the bird. Can you use a flower like a calla lilly or a magnolia flower. I'd prefer not to see anything that looks like clipart.

[photobydianne]

This is I know not what anyone wants to hear but none of these logos really fit the bill. I am looking for a more bold, high energy but femine font. A graphic or something that is different so far to me everything looks like something that I identify with other companies. We are really coming down to the wire, if we don't have a logo this week we are going to be so behind. Please everyone I appreciate your hard work but please give it one more go and think unique and outside the box.

The company is three female photographers that have joined together. We do a unique graphic design beyond the photography. So, the grafix is important. Thanks in advance! Dianne

[BlueCherryGraphics]

Few more ideas

v15

[BlueCherryGraphics]

v16

[BlueCherryGraphics]

v17

[BlueCherryGraphics]

v18

[OffbeatDesign]

Thanks

[OffbeatDesign]

Coming together, moons

[OffbeatDesign]

Version 13

[freetime]

Here's a look from me.

[photobydianne]

Can we also see something with the following:

* Calla lily
* Magnolia flower
* Even the use of the stem with the flowers
* no clip art designs please
* Can you make Fusion the Aqua/Teal color
* Can you split the color on Fotographix (Foto one color, graphix the other)

[freetime]

Is this request for everyone?

Hopefully no clipart is being used, it's a no no here.

[photobydianne]

Yes freetime, it's for everyone.

[freetime]

another look

[freetime]

one more

[tini1]

:)calla Lily

[photobydianne]

freetime, the positioning of the flowers is not what we are looking for. We are meeting today to design something for you guys to go by.

[freetime]

Here's another look

[photobydianne]

xpressions: We have decided to use you as our designer and hope that you do not mind but we pulled one of your logo designs, tweaked it and would like for you to finalize what we have done. I've attached a link with the design we came up with.

http://www.candid-moments.com/FusionColor/LogoFinal.jpg

[BlueCherryGraphics]

Congratulations xpressions.

This thead has been moved to the Revisions Forum.

Client, please post a note in the thread once you've received your final files.

Thanks! :)

[xpressions]

Thank you for selecting my entry. I will get on the revision right away! And thank you, BC.

[xpressions]

Based on your design. Will make any requested revisions.

http://i5.photobucket.com/albums/y185/nemagazine/fusion5.png :)

[xpressions]

Slightly modified flower:
http://i5.photobucket.com/albums/y185/nemagazine/fusion5b.png

[photobydianne]

BC, we definitely want to use your font choices for both Fusion and Fotografix. You may not have changed the Fotografix font but my eyes see a slight difference from your original font.

[xpressions]

I don't understand. I kept the fusion font. I changed my original fotografix font to match the one in your design. Should I revert? What about the icon/flower? Is that ok? Please refer to which version we are speaking of. Thank you.

[photobydianne]

BC, I apologize for the confusion. We do not want you to change the fotografix font to match the one we used. We want you to revert back to your font type and size but with the two tone color we posted.

We are very happy with the graphic you selected and wanted to know if you can do another version of 5.0 with the center stroke thinner. We would also like to see both versions with the reverted font to help us make a decision.

Thanks so much for being patient with us.

[xpressions]

No problem.

More like this?

http://i5.photobucket.com/albums/y185/nemagazine/fusion5rev1.png

[photobydianne]

It's looking great. Can we also see the font with the 5b.0 version as well? We are undecided as to which graphic we like the best.

Also, how are the files saved for our use? We know for sure that we want a version that has a transparent background but wanted to know all variations that we will receive of it.

[xpressions]

Here is the other "flower" version with the changed font. The logo is created in Illustrator (full vector, no loss of quality when you size it up or down). You will receive this source file (.ai), and I will provide you with an .eps and .psd. In addition, I can provide you with a transparent .png and/or .gif. :) Just let me know if you would require any other file types.

http://i5.photobucket.com/albums/y185/nemagazine/fusion5brev1.png

[xpressions]

Hi. Was checking in to see if you require anything further. Cheers!

[photobydianne]

We are deciding which logo we like best. I think we'll have a definite answer by tomorrow

[photobydianne]

Xpressions, we have decided on the 5b.1 version of the logo. Please email it to use in all formats known to man, especially with a transparent background.

Thanks!

[xpressions]

:D

I will have your files ready for you shortly.

[xpressions]

A link to download your files has been sent to you by private message.

Once downloaded, click the .zip to extract the files to your computer. Don't hesitate to contact me should you require anything further.

Please confirm receipt.

Thank you and good luck in your endeavours!

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to Logo Project Archives.