[Project Complete]Due: May 4 - PilatesCollection.com Logo - $125

[Frederic]

Admin code added by Abby - 8JS14563RJ267063N

New web-based business needs simple, yet sophisticated, logo for: PilatesCollection.com. This is a business offering apparel for the Pilates instructor and student. Logo needs to help create an identity for the business. The target market is persons taking Pilates classes looking for unique clothing to wear - with or without graphics or sayings. The logo will be used on the web, garment tags, packaging, possibly letterhead/business cards. Our experience in this industry, our customer service and the unique decoration of our garments sets us apart from our competitors.

[abby]

Welcome,
Please copy and paste these questions http://www.designoutpost.com/forums/showthread.php?t=7819 into a message here in your project and then answer them. This will help the Design Team better serve your project. Thank you

[Frederic]

Project Summary:
What text should be included in the main part of the logo?
PilatesCollection.com

What type of product or service do you offer?
Clothing specifically for Pilates exercise.

How long have you been in business?
This is a new start-up.

What do you hope to accomplish with your new identity?
Create an identity that can be used on the web, hang tags, packaging, etc.

What are your long term goals?
To sell clothing to Pilates instructors and students
When is the deadline for final entries before choosing a designer?
May 4
Audience Profile:
Please describe your existing audience
Persons taking classes looking for unique clothing to wear with and without "sayings".
Who would you like to add to your audience?
--

Perception/Tone/Guidelines:
What type of logo would you like?
Clean and sophisticated. Not complicated. Not too cutesy.
Do you have any colors in mind for your logo? (if so, why?) No

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No

Communication Strategy:
What attributes would you like your logo to reflect about your business? Successful and stable. Established.

What is your tagline or slogan? none

What is the overall message you are trying to convey to your target audience? --

Where will your new logo be used?
Internet, business cards, letterhead, hang tags, packaging.

Competitive Positioning:
Who are your competitors and what do you think about their logos? --

List competitive URLs if possible ---

What sets you apart from your competitors?
Our service and decoration of garments

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: ---

[pracus]

based on one of the pilates figures :)

[tini1]

Hello here is my concept...based of pilates movement and principle.....
Thanks:)

[Frederic]

We like what we're seeing. You're on the right track. We like that the graphic can be separated from the text, in case we would want to embroider the graphic separately on the apparel.

Pracus, how about a logo with a little more fluidity - less spiky? And, for both Pracus and tini1, any ideas that might incorporate both apparel and pilates?

[pracus]

here's more fluid. the outline symbolizes the apparel ;)

[Frederic]

Well, yes, it's more fluid . . . however, we're still not getting it. The graphic doesn't represent Pilates or apparel in our minds. Not sure our customers would get it. We like the font you chose for the text but would like to see a new graphic to go with it. Any other ideas?

[pracus]

:)

[Frederic]

Ok, now we understand where the shape of your earlier graphic was coming from . . . however, it was too abstract. Message #9 is probably too complex/detailed. It would be difficult to create an embroidered version.

What about stacking the text so that Pilates Collection forms a stair step ? Maybe add a simple figure in a Pilates position to the stair step. Or maybe a simple long sleeve shirt and pants that are stretching into a Pilates position? Just wildly brainstorming here. Would like to see some more ideas.

[Fran]

:)

http://img389.imageshack.us/img389/1617/pilatesfp1.jpg

[Frederic]

Fran, nice logo. However, it's not really suited for an apparel collection.

Would anyone care to try some ideas incorporating apparel? I've mocked up some rough ideas. Would love to see someone take them and run with them. Or use them as a springboard for similar ideas.

[shnickerdoodle studios]

One from me..
Thanks, Deanna

[Frederic]

Thanks to everyone who submitted a design. We have decided to go with Tini1's design (message #5). There are no revisions, so please prepare the files for delivery.

[tini1]

Thank you for choosing my design:) I'll prepare the files for you:)

[tini1]

Frederic:)
I sent a link to download your files, please check your private messages, here.....
http://www.designoutpost.com/forums/private.php?

[abby]

Project Update: This project has been moved to the Revisions Forum.

Client please let us know when you have downloaded your files by posting a message here in your project. Thank you

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to Logo Project Archives.