[Project Complete] Due May 15th: Logo design - $125

[baynative]

(Admin code added by Palmer - 6PB96073F9572072J)

I am designing a logo for my new website. The website will showcase independent music, retail fashion and other lifestyle topics. The name of the site is verbalrinse.com

I am looking for some design ideas for the text 'verbalrinse', which will be my logo. The sole idea that I have come up with is a black background with orange text in a 'tube-type' font. I am open to different retro and modern ideas and am curious to see your designs.

The vibe of the site will be urban, edgy, bold and artistic.

Anthony

P.S. Kaimere, I liked some of your text designs and am curious to see your spin on this.

[Palmer]

Hello and welcome to Design Outpost. Please copy and paste the questions and your answers form the following link to help the designers get started on the right track...
http://www.designoutpost.com/forums/showthread.php?t=7819

Thank you :)

[baynative]

Project Summary:

What text should be included in the main part of the logo?
verbalrinse (one word, lower case)

What type of product or service do you offer?
retail apparel, independent music, discussion forums

How long have you been in business?
start up

What do you hope to accomplish with your new identity?
a lifestyle website

What are your long term goals?
to create a multimedia entertainment company

When is the deadline for final entries before choosing a designer?
May 15

Audience Profile:
Please describe your existing audience
none

Who would you like to add to your audience?
urban artists, musicians, fashionistas

Perception/Tone/Guidelines:
What type of logo would you like?
retro or modern style, clean, stylish

Do you have any colors in mind for your logo? (if so, why?)
orange with black background, but open to creative suggestions

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
'tube-style' font

Communication Strategy:
What attributes would you like your logo to reflect about your business?
intrigue, coolness, futuristic, covert

What is your tagline or slogan?
live.music.style or to live, musicstyle

What is the overall message you are trying to convey to your target audience?
cool, stylish lifestyle website offering daily music downloads, discussion forums and obscure news that will grow as the audience grows

Where will your new logo be used?
website, flyers, business cards, apparel

Competitive Positioning:
Who are your competitors and what do you think about their logos?
unknown

List competitive URLs if possible
www.okayplayer.com

What sets you apart from your competitors?
content

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
a flow of logos

[freetime]

Here's V1Looking forward to your feedback.

[freetime]

V2

[baynative]

Thanks Freetime.

I like the glossy effect on the first example. I'd like to see verbalrinse in more of an old school, circular tubey type font without the italicized slant. I'm also open to seeing other colors. As for the tagline, I'd like to change that up a bit to 'fluidLogos'. The word Logos in this case refers to the dictionary definition relating to philosophy. I'd like to have 'fluidLogos' merged together with the word 'Logos' differentiated in some creative way. It could be a different color, different font type. Also, the font of the tagline does not have to match the font of the logo. I'd like to see some other fonts that would make the whole presentation more unique.

Thanks,
Anthony

[freetime]

Thanks for the feedback. Here's another look.

[freetime]

Then with different colors

[BlueCherryGraphics]

v1

[BlueCherryGraphics]

v2

[BlueCherryGraphics]

v3

[BlueCherryGraphics]

v4

[baynative]

Awesome job Jennifer. The font for verbalrinse in V1 is dead on. If you could incorporate a few enhancements, the logo will be be perfect.

First, I'd like to see the glossy effect applied to 'verbalrinse'. Next, I'd like to see the lighter orange color from V2 applied to 'rinse' in V1. Instead of the circular shape in the background, I'd like to see the symbol for the astrological sign Aquarius. It would be great if the waves of the symbol could be angled in such a way as to allow some sort of bordering effect on some of the letters, as shown on 'v' and 'e' (beginning) and 'n' and 'e' (end) in V1.

Finally, I'd like to reduce the font size for 'fluidLogos' to fit on the top right side of 'verbalrinse' between the dot over the 'i' and the 'e' at the end. Sort of the way it's shown in V3. I would also like to see some sort of difference on the word 'Logos'. Maybe a different color, font style, etc. to make the word stand out a bit.

Thanks very much for your work thus far.

Anthony

[BlueCherryGraphics]

Hi Anthony,

Thanks for the feedback; here are revisions.

v5

[baynative]

Great work Jennifer. I'd like to see the color fading line in 'verbalrinse' go straight across instead of sloped. Once that's done could you apply the glossy effect to the top half of 'verbalrinse', including the black bordering around the letters? I like the first example in Freetime's V1.

Regarding the background image, could you add [3] thick, black individual wavy lines instead of one big block wave? I'd also like to see how the logo looks with no background image.

Thanks,
Anthony

[baynative]

I've chosen to work with BlueCherryGraphics to complete this project.

Thanks very much Freetime for your suggestions.

Anthony

[BlueCherryGraphics]

Thanks for choosing my designs; will get the revisions ready.

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to the Revisions Forum.

[baynative]

hola Jennifer, I know I set a broad due date. any progress yet?

anthony

[BlueCherryGraphics]

Hi Anthony,

I apologize; I forgot I told you I'd have those revisions ready. Will post them as soon as I get back tonight.

[BlueCherryGraphics]

Hi Anthony,

Is this OK for the waves? I still have to do the shiny effect.

They have to be really high and close in order to have 3 of them and still keep the word extending beyond that boundary.

[baynative]

Hey Jennifer,

I don't see any new images. Did you post new stuff?

Here are the changes I wanted to see:

I'd like to see the color fading line in 'verbalrinse' go straight across instead of sloped. Once that's done could you apply the glossy effect to the top half of 'verbalrinse', including the black bordering around the letters? I like the first example in Freetime's V1.

Regarding the background image, could you add [3] thick, black individual wavy lines instead of one big block wave? I'd also like to see how the logo looks with no background image

Thanks,
Anthony

[BlueCherryGraphics]

I must've forgotten to attach it.

If the background version is OK, I can add the shine and then do one w/o the bg.

[baynative]

This looks really good. Could I see the bg without the thick black border? I like the waves but since verbalrinse has the thick border, I think having it in the bg is too much.

[BlueCherryGraphics]

v7

[baynative]

Hi Jennifer,

Looking at V5, I'd like to see the color fading line in 'verbalrinse' go straight across instead of sloped. I also like the two orange colors in verbalrinse and the way fluidLOGOS is positioned in white letters from V5. I’d like to see the glossy effect added to the top half of 'verbalrinse', including the black bordering around the letters. I like the first example from Freetime's V1.

If you could apply these changes, the actual logo will be done. Regarding the background image, I like V7 but would like to see a border around the wavy lines. Maybe a border half as wide as the one from V6. Please also add the trademark symbol to verbalrinse, maybe to the bottom right of the ‘e’. Finally, I’d like to see how the logo looks with all of the changes listed above and no background image

Thanks,
Anthony

[BlueCherryGraphics]

Hi Anthony,

Again, I can do the "shine", no problem, BUT we need to get the actual design set first. I don't use transparency and manually cut and color the segments, so once that's done, it's impossible to edit the width of the border/size of the background without basically re-drawing it.

If this is OK, we can do the shine.

I have shown two examples. On the first one, as you'll see, the length of the background will not accomodate "fluidLogos" in the old position. I lengethened the background on the 2nd one to place it where you want it.

[BlueCherryGraphics]

v9

[baynative]

Ok, thanks for clearing this up Jennifer. Let's go with v9. I no longer want the wavy line background at all. The verbalrinse logo is fine.

Two minor changes, instead of fluidLogos I'd like to have 'aintnuthinsweet' go along the bottom of 'verbalrinse' beginning on the left side. This will all be one word and I'd like it to stretch from the 'v' to the low slope of the 'n' in 'verbalrinse'. I'd like the colors for 'aint' in red, 'nuthin' in white and 'sweet' in blue. And please move the trademark symbol up to the top right side of 'verbalrinse'.

I believe this will complete the design then we can move on to the shine and the two orange colors for 'verbalrinse'.

Thanks again, it really looks good.

Anthony

[baynative]

Hi there.

Any updated revision yet? I'm very anxious to see the revision.

Anthony

[BlueCherryGraphics]

v10

Here you go.

One question: you indicated red, white and blue...do you want that line backed in black? Otherwise the white won't show. I left it orange and black for the time being.

[baynative]

Yes, I'd like to see the red, white and blue lined in black. And could you use a font with more "pop"? Something more creative that looks less plain and more connected together to create the feel of one word? Also, the glossy effect looks more faded than shiny but it may not be finished yet?

Overall, I think you've designed a great logo.

Thanks,
Anthony

[baynative]

Jennifer, I've updated my previous post to hopefully be more clear as to the changes I'd like to see on the logo.

[BlueCherryGraphics]

Hi Anthony,

Here's the next revision.

With the unusual/unique font for the text, I'd recommend a more "subdued" tagline font or else you somewhat dilute the logo text effect IMO. But whatever you decide is fine.

Jenny

[baynative]

Hey Jennifer, I've attached a picture of the font i want for 'aintnuthinsweet'. If you could match the font type for the word 'AVIREX' (in caps) and add the worn or tattered effect? Also, it could be a bit smaller.

The first iteration of the logo you listed is awesome.

[BlueCherryGraphics]

That's probably custom-designed and I can't copy it, but here's something similar...is this what you had in mind?

[baynative]

LUV IT! RED, WHITE AND BLUE...AND WE'RE DONE. The first iteration of 'verbalrinse' is the one..it looks 3 deminsional.

[BlueCherryGraphics]

OK; sounds good. Will fix the tagline shortly and get your final approval then we can get the files delivered.

[BlueCherryGraphics]

Hi,

Please check your private messages for a note re: this project.

Thanks! :)

[BlueCherryGraphics]

v12

[baynative]

Perfect Jenny, awesome job! Please let me know the next steps to complete the job.

Anthony

[BlueCherryGraphics]

Thanks!

I will get that packaged for you tomorrow and send you the download link.

[BlueCherryGraphics]

Hi,

Thank you for selecting my design.

Download instructions and detailed information on the included file formats have been sent to you via private message. You can access that message here:

http://www.designoutpost.com/forums/private.php?

Once you've downloaded the files, please post noting that fact in the thread which will notify the moderators that the project is ready to be archived.

If you have any questions, feel free to contact me.

Thanks again,

[baynative]

I have received and downloaded the files. This project is complete. Many thanks to Jennifer on a job well done.

Anthony

[BlueCherryGraphics]

Thanks Anthony. ;)

PROJECT UPDATE: This thread has been moved to Logo Project Archives.