[Project Complete] Due: May 11 - New Logo for IFI - $450

[ifi07]

Admin code added by Abby - 6U586509PM286842P

International Fabricare Institute is a Trade Association for the Drycleaning Industry. IFI will be changing its name to Drycleaning & Laundry Institute and we need a new logo ASAP.
We need something bright that stands out and catches the eye from a distance. We will be using it in two different formats, on our letterhead and also as a decal that will be able to be placed on windows and store fronts. It may contain design elements representing the drycleaning profession but it is not required. We would like to be able to have the entire name spelled out but also include our initials (DLI). It must be able to incorporate the word international (all in lower case) somewhere small on the logo. We would like to have some preliminary sketches to look at by the end of the week (5/4/07).

Project Summary:
What text should be included in the main part of the logo?
Drycleaning & Laundry Institue (our new name)
DLI (our initials)
international (this should be small and in all lower case)
What type of product or service do you offer?
We are an Association for the drycleaning industry
How long have you been in business?
This year is our 100 year anniversary
What do you hope to accomplish with your new identity?
We want to be more recognizable

When is the deadline for final entries before choosing a designer?
5/11/07

Audience Profile:
Please describe your existing audience
Drycleaners and their customers
Who would you like to add to your audience?
People who wouldn't normally use a drycleaner

Perception/Tone/Guidelines:
What type of logo would you like?
Something eye catching that you will remember
Do you have any colors in mind for your logo? (if so, why?)
Bright colors that can be seen from a distance
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Open to all ideas

Communication Strategy:
Where will your new logo be used?
Decals, letterhead, etc

[abby]

Welcome,
Please copy and paste these questions http://www.designoutpost.com/forums/showthread.php?t=7819 into a message here in your project and then answer them. This will help the Design Team better serve your project. Thank you

[Bill]

Here's my entry...

[BlueCherryGraphics]

V1

[BlueCherryGraphics]

V2

[skyvee]

Hi! Here's my entry. Thank you! :)

[skyvee]

:)

[skyvee]

V2 :)

[pracus]

noone has a logo like this :)

[Leclerk]

http://www.logoholik.com/do/logoohlik_dli_01.gif

[Leclerk]

http://www.logoholik.com/do/logoohlik_dli_02.gif

[Leclerk]

http://www.logoholik.com/do/logoohlik_dli_03.gif

[Leclerk]

http://www.logoholik.com/do/logoohlik_dli_04.gif

[Leclerk]

http://www.logoholik.com/do/logoohlik_dli_05.gif

[pracus]

:)

[nhr]

Hello:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/DLI_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/DLI2_nhr.png

Thank you.

[nhr]

One more:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/DLI3_nhr.png

:)

[skyvee]

Received thru Private Message:
Could I see the logo you sent me without the bubbles. Could you also make it green and blue with the addition of the words:
Professional Excellence Since 1907
underneath the word international.

Thank You
IFI


Here's the modification you requested... :)

Thanks!

[nhr]

Could you please arrange the wording so that the & didn't start the line.
Thank You
IFI

Hello again :)

Private messages are not alowed before designer is not choosen.
Please, send your future requests on the board.
Thank you for understanding.

Here are revisions:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/DLI21_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/DLI22_nhr.png

[nhr]

Could we please see what this design would look like with the gridlines and the continents on the globe.
Thank You
IFI

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/DLI31_nhr.png

Thank you very much.

[skyvee]

Received thru private message:

Thank You for making the changes I requested. However we did like the blue on blue better than the green. We still feel that the bubbles aren't quite right for us but we feel that the open space does need something to fill it because the one side looks too heavy without that balance. Could you come up with something else that conveys more of taking your clothes to be professionally cleaned.
Thank You So Much
IFI


Thanks for the feedback! Will be submitting the modifications soon. :)

[skyvee]

Here it is...Thanks! :)

[ifi07]

Thank You so much for making the changes I requested. Could we see the original design but in place of the bubbles could you have a dress on a hanger? We liked the way you overlapped the bubbles with the L and the I with the bubbles because it added depth, could you do that with the dress? We would like the dress to be a a contrasting color that will stand out.
In addition we would also like to see this design a second time with the letters fading from red to orange.
Thank You so much for you patience
IFI

[skyvee]

No problem at all! Here it is...Thanks! :)

[skyvee]

:)

[BlueCherryGraphics]

V3

[ifi07]

Thank You so much for all the changes you have been doing for me, I hope this will be the last one. :P Could we see one just like the one with the dress but with a suit jacket instead. You don't need to include the line professional excellence since 1907 anymore.
Thank You Thank You
IFI

[skyvee]

Here we go... Thanks!:)

[ifi07]

Thank you so much! We have narrowed it down and now we just need the board's approval on the design before we give the final word. We would like to see the one with the dress in the original blues that you used in the one with the bubbles and also take out the professional excellence since 1907. This will be the last revision, I promise. :clap: Once we get that we should be able to give a decision on the design that we will choose by mid next week.
Thank You So Much!!!!!
IFI

[skyvee]

No prob! I'll be posting the revision in a couple of hours. Thanks! :)

[skyvee]

:)

[ifi07]

Thank You for posting the revised design, but I'm sorry I don't think I was very clear on which one we needed revised. I apologize for the confusion. :weep: We want the letters to be the shades of blue on Version_02 but with the red dress from Version_05 without the professional excellence since 1907. I'm sorry again for the confusion.
Thank You
IFI

[skyvee]

Uuhm no problemo! ;) Hope I got it right... :)

[ifi07]

Thank You all for your entries. The Board has reviewed all of your designs and could not pick one they could agree on. :bash: Therefore the submission deadline has been extended to May 23. I apologize for any inconvenience this may have caused.
Thank You
IFI

[ifi07]

Bill,
Could we please see your design with the letters in blue (international a lighter shade then the name) and the ampersand in gold. In addition we would also like to see a couple variations in fonts and ampersands. Your patience is greatly appreciated.
Thank You
IFI

[nhr]

Hello again with new concept:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/DLI40_nhr.png

Thank you.

[BlueCherryGraphics]

v4 based on dry cleaning/laundry icons.

[skyvee]

Hi! Here's a different approach. Thanks! ;)

[ifi07]

Here's my entry...

Bill,
Could we please see your design with the letters in blue (international a lighter shade then the name) and the ampersand in gold. In addition we would also like to see a couple variations in fonts and ampersands. Your patience is greatly appreciated. :)
Thank You
IFI

[ifi07]

Bill,
The board would really like to see your design with the letters in blue (international a lighter shade then the name) and the ampersand in gold. In addition they would also like to see a couple variations in fonts and ampersands. Thank You so much for your participation. :flowers:
Thank You
IFI

[Bill]

Sorry, I missed your requests. I will get right on the revisions this evening. Thanks for the opportunity!

Bill...

[Bill]

Revisions and different fonts...

[ifi07]

We have come to a decision. WE are going with Bill with Penny Lane Graphics. Thank You Everyone for your participation in helping us find a new logo.

[BlueCherryGraphics]

Congratulations Bill.

This thread has been moved to the Revisions forum.

Client, please post a note in the thread once you receive the final files.

Thanks! :)

[Bill]

Revisions...

[ifi07]

IFI logo files received. Thank you.

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to Logo Project Archives.