tri
05-01-2007, 06:17 AM
Admin code added by Abby - 06T75760TL867254G
General
We are looking for a high class, consumer orientated homepage for our dining/restaurant website Treat (www.treatcard.co.uk - not live yet) and an example of 1 other page.
We have had excellent brochures, logos etc. designed but the current web template is poor by comparison.
About Treat
Treat is a dining and lifestyle card aimed at affluent professionals in the UK.
The card entitles owners to get special deals at top restaurants, bars and shops.
The brand is upmarket, luxurious and modern.
Design
Colours, the logo and the general layout of the page have already been decided and can be seen in the attached mockup. You have therefore all the correct button names and rough placement, the text we want and where we want it roughly.
The brochures – especially the consumer brochure provide a complete guide to the style, images and look and feel we want.
All photography must come from our brochures or from the existing site – also note that we want the picture of the woman drinking wine (cover of consumer brochure) to be prominent on the homepage. EXCEPT the top banner and the picture behind the left hand buttons which can be anything provided it is appropriate.
Corporate colours can be taken from the Consumer leaflet and must be matched exactly.
We are looking for a very striking look and attention to detail on buttons, effects etc.
We don’t want anything radical.
What we want is a very highly polished front end for the website.
Pay particular attention to the buttons, the top banner and the layout of elements and space in the homepage.
The site must be 800 pixels wide and will be constructed in HTML with one or two small Flash elements (these can be shown as a static snapshot).
Whats Wrong With the Mockup?
Overall there are two problems:
1) It looks very dark and not very welcoming.
2) There are more specific problems listed below.
Top
Text “The lifestyle card…” should be in the main page body.
Photo looks terrible – is a very poor use of it. This is the only place where you can opt to use another picture entirely of your choice.
Top navigation buttons are very poorly spaced.
Left
Picture of champagne glass looks terrible.
Everything is badly spaced.
Red button text/font too small to read easily.
Middle (Main Page Body
Too many fonts and font sizes.
Spacing of elements is bad.
Other Websites
This is our competition. We need a site which clearly looks better than these:
http://www.invitationdinerscard.co.uk/
http://www.tastelondon.co.uk/
Project Files
Due to upload limits here the files you need can be retrieved via FTP:
ftp://www.tri.eu.com
user: ftp_tri.eu.com
password: rebecca
File is Treat.zip
General
We are looking for a high class, consumer orientated homepage for our dining/restaurant website Treat (www.treatcard.co.uk - not live yet) and an example of 1 other page.
We have had excellent brochures, logos etc. designed but the current web template is poor by comparison.
About Treat
Treat is a dining and lifestyle card aimed at affluent professionals in the UK.
The card entitles owners to get special deals at top restaurants, bars and shops.
The brand is upmarket, luxurious and modern.
Design
Colours, the logo and the general layout of the page have already been decided and can be seen in the attached mockup. You have therefore all the correct button names and rough placement, the text we want and where we want it roughly.
The brochures – especially the consumer brochure provide a complete guide to the style, images and look and feel we want.
All photography must come from our brochures or from the existing site – also note that we want the picture of the woman drinking wine (cover of consumer brochure) to be prominent on the homepage. EXCEPT the top banner and the picture behind the left hand buttons which can be anything provided it is appropriate.
Corporate colours can be taken from the Consumer leaflet and must be matched exactly.
We are looking for a very striking look and attention to detail on buttons, effects etc.
We don’t want anything radical.
What we want is a very highly polished front end for the website.
Pay particular attention to the buttons, the top banner and the layout of elements and space in the homepage.
The site must be 800 pixels wide and will be constructed in HTML with one or two small Flash elements (these can be shown as a static snapshot).
Whats Wrong With the Mockup?
Overall there are two problems:
1) It looks very dark and not very welcoming.
2) There are more specific problems listed below.
Top
Text “The lifestyle card…” should be in the main page body.
Photo looks terrible – is a very poor use of it. This is the only place where you can opt to use another picture entirely of your choice.
Top navigation buttons are very poorly spaced.
Left
Picture of champagne glass looks terrible.
Everything is badly spaced.
Red button text/font too small to read easily.
Middle (Main Page Body
Too many fonts and font sizes.
Spacing of elements is bad.
Other Websites
This is our competition. We need a site which clearly looks better than these:
http://www.invitationdinerscard.co.uk/
http://www.tastelondon.co.uk/
Project Files
Due to upload limits here the files you need can be retrieved via FTP:
ftp://www.tri.eu.com
user: ftp_tri.eu.com
password: rebecca
File is Treat.zip