rayedwards
05-01-2007, 11:06 AM
Admin code added by Abby - 4KE15318A9715625U
Project Summary:
What text should be included in the main part of the logo?
Ray Edwards
Need color and black & white version. See my self-made logo at http://rayedwards.com
What type of product or service do you offer?
Copywriting and Marketing Consultant, Speaker, Author, Trainer
How long have you been in business?
25+ Years
What do you hope to accomplish with your new identity?
To be the premiere Sales Copywriter and Marketing Consultant for online marketers.
What are your long term goals?
To build an organization that allows people to achieve their dreams of owning their own business and achieving freedom.
When is the deadline for final entries before choosing a designer?
May 7, 2007
Audience Profile:
Please describe your existing audience
Anyone interested in having their own online business, and who knows that persuasive, compelling copy is required to sell their products or services.
Who would you like to add to your audience?
Small to medium sized businesses ($100,000 - $10 Million in revenue)
Perception/Tone/Guidelines:
What type of logo would you like?
Clean, elegant, Web 2.0 without appearing too "trendy". No cartoonish logos.
Do you have any colors in mind for your logo? (if so, why?)
Blue, Black, Orange or Red. Sparing on the red. Blue and black are first choices. I think these colors seem more corporate, substantial, and trustworthy.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No, though I think I would like to avoid the obvious (pens and inkwells, for instance).
My company is growing, and we are doing so much more than "just" copywriting.
The name of my company is Ray Edwards International, Inc.
That may be a bit too much to fit into a logo -- but I think it's important you know that the logo you create represents all of this entity, not just me personally.
So,I'm leaving this somewhat open. I have even though of a logo that simply incorporates the "R" (ala the Wordpress logo)... but then that's just my random thought. I'm not the designer -- you are!
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional
Substantial
Cutting Edge
Web 2.0
Established but not stodgy
What is your tagline or slogan?
Ray Writes. You Profit.
But... I'm not really looking to include this in the logo (I think. Surprise me if you disagree!)
What is the overall message you are trying to convey to your target audience?
Trust me over everyone else who does what I do.
Where will your new logo be used?
Web (blog, site)
Print (business cards, stationery, etc.)
Competitive Positioning:
Who are your competitors and what do you think about their logos? List competitive URLs if possible
I don't think of these guys as "competitors", but rather and those with whom I share the abundance. These are sites of FRIENDS of mine, and I like their designs -- but obviously I want something that is different from theirs.
http://michelfortin.com
http://successdoctor.com
http://strategicprofits.com
http://www.copyblogger.com (never met the dude, but I love his blog)
http://tompeters.com (okay, I don't know Tom Peters, but I dig him)
http://sethgodin.com (I do know Seth, but not on a "pick up the phone and call me anytime" kind of basis)
What sets you apart from your competitors?
I have 25+ years in the radio advertising business, where I worked with clients in every imaginable field of business, writing their copy and doing their promotions and marketing.
Also, I use a scientific process of testing and revising ad copy for continuous improvement of results.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
More Sales, More Profits, More Often
Project Summary:
What text should be included in the main part of the logo?
Ray Edwards
Need color and black & white version. See my self-made logo at http://rayedwards.com
What type of product or service do you offer?
Copywriting and Marketing Consultant, Speaker, Author, Trainer
How long have you been in business?
25+ Years
What do you hope to accomplish with your new identity?
To be the premiere Sales Copywriter and Marketing Consultant for online marketers.
What are your long term goals?
To build an organization that allows people to achieve their dreams of owning their own business and achieving freedom.
When is the deadline for final entries before choosing a designer?
May 7, 2007
Audience Profile:
Please describe your existing audience
Anyone interested in having their own online business, and who knows that persuasive, compelling copy is required to sell their products or services.
Who would you like to add to your audience?
Small to medium sized businesses ($100,000 - $10 Million in revenue)
Perception/Tone/Guidelines:
What type of logo would you like?
Clean, elegant, Web 2.0 without appearing too "trendy". No cartoonish logos.
Do you have any colors in mind for your logo? (if so, why?)
Blue, Black, Orange or Red. Sparing on the red. Blue and black are first choices. I think these colors seem more corporate, substantial, and trustworthy.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No, though I think I would like to avoid the obvious (pens and inkwells, for instance).
My company is growing, and we are doing so much more than "just" copywriting.
The name of my company is Ray Edwards International, Inc.
That may be a bit too much to fit into a logo -- but I think it's important you know that the logo you create represents all of this entity, not just me personally.
So,I'm leaving this somewhat open. I have even though of a logo that simply incorporates the "R" (ala the Wordpress logo)... but then that's just my random thought. I'm not the designer -- you are!
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional
Substantial
Cutting Edge
Web 2.0
Established but not stodgy
What is your tagline or slogan?
Ray Writes. You Profit.
But... I'm not really looking to include this in the logo (I think. Surprise me if you disagree!)
What is the overall message you are trying to convey to your target audience?
Trust me over everyone else who does what I do.
Where will your new logo be used?
Web (blog, site)
Print (business cards, stationery, etc.)
Competitive Positioning:
Who are your competitors and what do you think about their logos? List competitive URLs if possible
I don't think of these guys as "competitors", but rather and those with whom I share the abundance. These are sites of FRIENDS of mine, and I like their designs -- but obviously I want something that is different from theirs.
http://michelfortin.com
http://successdoctor.com
http://strategicprofits.com
http://www.copyblogger.com (never met the dude, but I love his blog)
http://tompeters.com (okay, I don't know Tom Peters, but I dig him)
http://sethgodin.com (I do know Seth, but not on a "pick up the phone and call me anytime" kind of basis)
What sets you apart from your competitors?
I have 25+ years in the radio advertising business, where I worked with clients in every imaginable field of business, writing their copy and doing their promotions and marketing.
Also, I use a scientific process of testing and revising ad copy for continuous improvement of results.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
More Sales, More Profits, More Often