dstorzuk
05-02-2007, 12:48 PM
Admin code added by Abby - 3P8473774L280360D
Due: May 7 - Logo for Cultured Eye, an art broker application - $150
Project Summary:
What text should be included in the main part of the logo?
Cultured Eye
'beauty beyond colour'
What type of product or service do you offer?
Cultured Eye's vision is to give people the opportunity to conveniently purchase fair-trade visual art from local and global artists from the businesses that they interact with everyday. We use the walls of these businesses to sell prints and originals allowing people to give back to our local and global community through the beauty of art.
Cultured Eye is taking a new approach to selling visual art. The key part of our service is bringing culture to our community. We are focusing on the everyday person, those people who do not go to art galleries. Cultured Eye is raising awareness to the 75% of people that do not go to art galleries, and giving them the opportunity to appreciate local and global art. Cultured Eye is taking a unique and innovative approach to selling fair-trade visual art in any business setting while giving back to the local and global community.
How long have you been in business?
New business
What do you hope to accomplish with your new identity?
culture awareness
What are your long term goals?
open a non for profit organization supporting woman and children affected with HIV/AIDS
Run yearly Gala's promoting local and global artists.
Travel to third world countries looking for emerging new artists
When is the deadline for final entries before choosing a designer? May 7/2007
Audience Profile:
Please describe your existing audience
Cultured Eye’s target market includes people between the ages of 25-55 with middle to high income that are inspired by creativity and appreciate giving back to our community.
Who would you like to add to your audience?
Anyone with a curiosity of culture and artwork. 75% of people do not go to art galleries those are the people that I am trying to capture
Perception/Tone/Guidelines:
What type of logo would you like?
I am open minded. I have a vision of the logo being on a charcoal background. Attached is a sample of the template I might be using for a webpage.
http://www.templatemonster.com/free-templates.php it is at the very bottom its the dynamic gallery template. The artwork is not mine and, however the blue on the bottom right is a possible colour. That is a temporary template that I am using and a possible fondation to my final webpage. That charcoal is the background upon which the logo would possible go. I am really up for any suggestions.
Do you have any colors in mind for your logo? (if so, why?) Possibly a dynamic blue. Blue is a calm color. I am really open to anything.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?.
yes I am thinking about including the body is some way, if you have heard of willow tree she makes faceless figurines, as an idea I would like to show people in some way that represents that were all the same. but not a realistic person, a cartoon or character you can see them on willowtree.info also I have a picture of possible examples. I don't like them completely but its a start. The example websites are at the bottom for some reason. Actually one example the main one is not showing up for some reason, it is the melbourne commonwealth games logo
Communication Strategy:
What attributes would you like your logo to reflect about your business?
culture, respect, diversity, grace, love, compassion, elegant, sharp, dynamic
What is your tagline or slogan?
'beauty beyond colour'
What is the overall message you are trying to convey to your target audience?
beauty beyond colour is looking beyond race, the colour on the canvas. Noticing and looking beyond what you see right in front of you.
Where will your new logo be used?
webpage and business cards, letterheads.
Competitive Positioning:
Who are your competitors and what do you think about their logos? I really don't have any direct competitors the only direct competitors I have are artists that promote there own work. and indirectly I have galleries, but I will be selling and promoting the artwork in a different ways.
List competitive URLs if possible
What sets you apart from your competitors?
Well Cultured Eye has no set location, we go to our customers, verses them having to come to us. We build our ambiance through strong presentations and personalities. We don't have as many overhead costs, and will be taking more profit from sold items. Basically Cultured Eye is the middle man. We are servicing the artists and businesses involved.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
bringing culture to the community through the beauty of art.
http://www.melbourne2006.com.au/Channels/
www.culpeperyoga.com/discoveryoga.htm
Due: May 7 - Logo for Cultured Eye, an art broker application - $150
Project Summary:
What text should be included in the main part of the logo?
Cultured Eye
'beauty beyond colour'
What type of product or service do you offer?
Cultured Eye's vision is to give people the opportunity to conveniently purchase fair-trade visual art from local and global artists from the businesses that they interact with everyday. We use the walls of these businesses to sell prints and originals allowing people to give back to our local and global community through the beauty of art.
Cultured Eye is taking a new approach to selling visual art. The key part of our service is bringing culture to our community. We are focusing on the everyday person, those people who do not go to art galleries. Cultured Eye is raising awareness to the 75% of people that do not go to art galleries, and giving them the opportunity to appreciate local and global art. Cultured Eye is taking a unique and innovative approach to selling fair-trade visual art in any business setting while giving back to the local and global community.
How long have you been in business?
New business
What do you hope to accomplish with your new identity?
culture awareness
What are your long term goals?
open a non for profit organization supporting woman and children affected with HIV/AIDS
Run yearly Gala's promoting local and global artists.
Travel to third world countries looking for emerging new artists
When is the deadline for final entries before choosing a designer? May 7/2007
Audience Profile:
Please describe your existing audience
Cultured Eye’s target market includes people between the ages of 25-55 with middle to high income that are inspired by creativity and appreciate giving back to our community.
Who would you like to add to your audience?
Anyone with a curiosity of culture and artwork. 75% of people do not go to art galleries those are the people that I am trying to capture
Perception/Tone/Guidelines:
What type of logo would you like?
I am open minded. I have a vision of the logo being on a charcoal background. Attached is a sample of the template I might be using for a webpage.
http://www.templatemonster.com/free-templates.php it is at the very bottom its the dynamic gallery template. The artwork is not mine and, however the blue on the bottom right is a possible colour. That is a temporary template that I am using and a possible fondation to my final webpage. That charcoal is the background upon which the logo would possible go. I am really up for any suggestions.
Do you have any colors in mind for your logo? (if so, why?) Possibly a dynamic blue. Blue is a calm color. I am really open to anything.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?.
yes I am thinking about including the body is some way, if you have heard of willow tree she makes faceless figurines, as an idea I would like to show people in some way that represents that were all the same. but not a realistic person, a cartoon or character you can see them on willowtree.info also I have a picture of possible examples. I don't like them completely but its a start. The example websites are at the bottom for some reason. Actually one example the main one is not showing up for some reason, it is the melbourne commonwealth games logo
Communication Strategy:
What attributes would you like your logo to reflect about your business?
culture, respect, diversity, grace, love, compassion, elegant, sharp, dynamic
What is your tagline or slogan?
'beauty beyond colour'
What is the overall message you are trying to convey to your target audience?
beauty beyond colour is looking beyond race, the colour on the canvas. Noticing and looking beyond what you see right in front of you.
Where will your new logo be used?
webpage and business cards, letterheads.
Competitive Positioning:
Who are your competitors and what do you think about their logos? I really don't have any direct competitors the only direct competitors I have are artists that promote there own work. and indirectly I have galleries, but I will be selling and promoting the artwork in a different ways.
List competitive URLs if possible
What sets you apart from your competitors?
Well Cultured Eye has no set location, we go to our customers, verses them having to come to us. We build our ambiance through strong presentations and personalities. We don't have as many overhead costs, and will be taking more profit from sold items. Basically Cultured Eye is the middle man. We are servicing the artists and businesses involved.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
bringing culture to the community through the beauty of art.
http://www.melbourne2006.com.au/Channels/
www.culpeperyoga.com/discoveryoga.htm