[Project Complete] Due: May 11 - Logo Redraw and New Text - $125

[Deejaypee]

Admin code added by Abby - 1KE97310XP221415Y

This is a very simple project. Our client needs their logo redrawn and some minor design changes to the text in the logo. Font and layout of text are where we are looking for design creativity - imagery to remain as is because it is a recognised brand in their industry and geography.

Project Summary:
What text should be included in the main part of the logo?

L__S
Lifestyle A__e & A__n Service

What type of product or service do you offer?
Disability Accommodation and Lifestyle programs

How long have you been in business?
20 Years

What do you hope to accomplish with your new identity?
Need a quality version of the logo to be used in a webs

When is the deadline for final entries before choosing a designer?
11th May 07

Audience Profile:
Please describe your existing audience
Carers, clients and peers in Disability industry


Perception/Tone/Guidelines:
What type of logo would you like?
Use existing imagery of the blue/ochre swirls, representing the river and mallee countryside

Do you have any colors in mind for your logo? (if so, why?)
those currently used for imagery - text optional

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Must use existing and unchanged swirls - but need to be redrawn vector art.

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Name in Short and Long Form

What is your tagline or slogan?
Must be added as an option: Ordi...

What is the overall message you are trying to convey to your target audience?

Where will your new logo be used?
Website, Stationery, Promotional Material

[pracus]

:)

[nhr]

Hello:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/LAAS_nhr.png

Thank you.

[Bill]

Here's my entry...

[Deejaypee]

Hi Guys,
good to see some early responses - thank you.

Pracus - I think your design is a little too "blocky".

nhr - I do like the sense of movement and the interesting treatment of the L**S lettering.

Bill - I like that you have tried a different positioning, but I think the L**S dominates your design too much and the tagline become illegible.

Thank you all, it is helpful to see some suggestion because while it easy to say what I don't like, it is often harder to think of what I do like. So here are some thoughts prompted by all of your designs for everyone to consider:
- While the L**S needs to be central, it does not need to dominate.
- The full text title needs to be easily legible
- Everyone has gone with quite straight edged LAA**S fonts, I wouldn't mind seeing some variations on that.
- The tagline should somehow be a little different and should also be featured in some way, but not detract from the logo if it wasn't present.

I hope those thoughts are helpful, thank you all very much!!!

Darren

[pracus]

:)

[Deejaypee]

Thanks Pracus,

could you please do a version that shows the tagline with a larger font size and extended underneath the entire width of the text and logo.

cheers

[pracus]

sure :)

[nhr]

Hello again,
Same font is used because I found it ideal for your image shape:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/LAAS20_nhr.png

Thank you.

[Deejaypee]

Thank you for the updates.
Pracus, no further suggestions on layout, I'm not really keen on the font for L**S though.

nhr, could you please try the v2.0 with the L**S sitting higher so it's more in the curve.
Darren

[Blesseville]

http://www.blesseville.com/do/laas1.jpg

[pracus]

another try :)

[nhr]

Thank you, Darren.

Revision, as requested:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/LAAS21_nhr.png

[guetizo]

Hi,

http://origin-all-design.com/laas/originall_laas.png

[Deejaypee]

Thank you all for the revisions and contributions.

Quetizo, good to see a bit of interesting variation. Can you make the tag line a little more prominent.

I'm still happy to consider other submissions. I will go back to the client shortly, so if you are wanting to put up offers please do so soon. With good responses we may close this one early.

Darren

[guetizo]

Hi Deejaypee,

Thanks for the prompt feedback.
Revision requested.

http://origin-all-design.com/laas/originall_laas2.png

[Deejaypee]

Hi guys,
sorry for the delay - we have now decided on a winner.
Congratulations nhr.

We are pleased with your general concepts, but just need to finalise the full text placement. I am currently waiting final instructions from the client, but please move to revisions.

thanks
Darren

[BlueCherryGraphics]

Congratulations Neb.

This thread has been moved to the Revisions Forum.

Client, please post a note in the thread once you've received your final files.

Thanks! :)

[nhr]

Hello Darren,
thank you very much for choosing my design.

When you have final instructions, I am here to finish this project :)

[Deejaypee]

thanks nhr,

the design the client prefers is Message #13, however they do wish to see the Lifestyle Assist .... full words, closer in format to Message #6, but not as bold.
The Tagline is fine.

Look forward to your revision.

[nhr]

:)

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/LAAS22_nhr.png

[Deejaypee]

Sorry, nhr
you seem to have misunderstood my instruction.
Please align the "L* A* & A* S*" text in the same fashion as message #6. That is - fit the text next to the brown part of the logo, not below it.

thanks

[nhr]

Sorry for misunderstanding, Daren.

Without moving LAAS up, here are possible solutions:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/LAAS23_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/LAAS24_nhr.png

Thank you.

[Deejaypee]

thanks very much,

#23 is very close. I would like to see it with L**S moved up to get better balance.

[nhr]

:)

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/LAAS25_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/LAAS26_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/LAAS27_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/LAAS28_nhr.png

Thank you.

[Deejaypee]

Thank you nhr,

the client is still not quite happy. Sorry to keep coming back.
Could you please reduce the overall width of the title.
They feel it is too wide and imposing. A narrower font would be better. I realise that because you have overlapped the L**S letters it is not possible to get them to line up exactly, but if you could reduce the overhang by at least half that would be great and then match that width with the tag line as well.

Version 2.7 is closest to the right height placement of all the text, although you can probably get away with moving the L**S a little more to the left to get less overhang.

thank you again for your persistence.
Darren

[nhr]

No problem Darren :)

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/LAAS3_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/LAAS31_nhr.png

Thank you.

[Deejaypee]

Thanks nhr

Version 3.1 is just what the client required, so I am happy to sign off now. Thanks for your persistence. Please let me know where I can download the files from. I would appreciate them in both high quality for printer and jpg versions - colour and black.

thanks very much

Darren

[nhr]

Files has been sent.

Please, check your Private Messages for the download link.

Thank you very much again :)

[Deejaypee]

Thank you very much nhr,

I have downloaded the files and am very happy with the results.

regards

Darren

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to Logo Project Archives.