bubb153
05-05-2007, 11:49 AM
(Admin code added by Palmer - 5A1765787J1793520)
To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Grasshopper Lawn & Property, LLC
What type of product or service do you offer?
Spring/Fall Cleanups, Mowing, Dump Runs, Brush removal, Misc. Jobs
How long have you been in business?
2 years
What do you hope to accomplish with your new identity?
Professionalism, stand out from the others
What are your long term goals?
To provide quality service at competitive prices and to possibly expand into much installation, hedge trimming, small tree removal and snow removal also other property services
When is the deadline for final entries before choosing a designer?
May 18
Audience Profile:
Please describe your existing audience
Right now they are residential, and likely some commercial in the future
Who would you like to add to your audience?
commercial and higher end residential
Perception/Tone/Guidelines:
What type of logo would you like?
Something that is sharp and stands out, but it has to be very professional and not give the impression that I cut grass only, as I offer other services and will slowly expand over time.
Do you have any colors in mind for your logo? (if so, why?) Green, black, orange/yellow maybe?? Examples attached of colors I like...I really like the yard works logo with the darker and lighter greens with black, it stands out. Here are links to 2 examples:
http://www.lawnsite.com/showpost.php?p=1754396&postcount=5 I like this one the way the green and black colors mesh and the different green shades on the clover.
http://www.plan-itgraphics.com/logos/upper_big1.jpg With this one I like the green and black with the orange/yellow sun backdrop
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Yes, a grasshopper, but not a cartoonish grasshopper....something sharp that has a WOW factor....I'm sure someone can come up with something nice!
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professionalism, catchy, something that really stands out.
What is your tagline or slogan?
none at this time
What is the overall message you are trying to convey to your target audience?
Serious professional business
Where will your new logo be used?
Business cards, truck, signs, advertisements, door hangers, letterheads, flyers and anywhere I can use it for branding and image
Competitive Positioning:
Who are your competitors and what do you think about their logos?
A few competitors in the area, they're logos are very professional and memorable
List competitive URLs if possible
n/a
What sets you apart from your competitors? I'm a solo operator, alot of guys around here run crews. I am friendly, and very honest, a perfectionist, I go the extra for customers.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
"Quality and dependability"
To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Grasshopper Lawn & Property, LLC
What type of product or service do you offer?
Spring/Fall Cleanups, Mowing, Dump Runs, Brush removal, Misc. Jobs
How long have you been in business?
2 years
What do you hope to accomplish with your new identity?
Professionalism, stand out from the others
What are your long term goals?
To provide quality service at competitive prices and to possibly expand into much installation, hedge trimming, small tree removal and snow removal also other property services
When is the deadline for final entries before choosing a designer?
May 18
Audience Profile:
Please describe your existing audience
Right now they are residential, and likely some commercial in the future
Who would you like to add to your audience?
commercial and higher end residential
Perception/Tone/Guidelines:
What type of logo would you like?
Something that is sharp and stands out, but it has to be very professional and not give the impression that I cut grass only, as I offer other services and will slowly expand over time.
Do you have any colors in mind for your logo? (if so, why?) Green, black, orange/yellow maybe?? Examples attached of colors I like...I really like the yard works logo with the darker and lighter greens with black, it stands out. Here are links to 2 examples:
http://www.lawnsite.com/showpost.php?p=1754396&postcount=5 I like this one the way the green and black colors mesh and the different green shades on the clover.
http://www.plan-itgraphics.com/logos/upper_big1.jpg With this one I like the green and black with the orange/yellow sun backdrop
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Yes, a grasshopper, but not a cartoonish grasshopper....something sharp that has a WOW factor....I'm sure someone can come up with something nice!
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professionalism, catchy, something that really stands out.
What is your tagline or slogan?
none at this time
What is the overall message you are trying to convey to your target audience?
Serious professional business
Where will your new logo be used?
Business cards, truck, signs, advertisements, door hangers, letterheads, flyers and anywhere I can use it for branding and image
Competitive Positioning:
Who are your competitors and what do you think about their logos?
A few competitors in the area, they're logos are very professional and memorable
List competitive URLs if possible
n/a
What sets you apart from your competitors? I'm a solo operator, alot of guys around here run crews. I am friendly, and very honest, a perfectionist, I go the extra for customers.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
"Quality and dependability"