velocitytravel
05-21-2007, 06:22 AM
Admin code added by Abby - 88U12537NK440034Y
Project Summary:
What text should be included in the main part of the logo?
VELOCITY TRAVEL
What type of product or service do you offer?
GROUP TRAVEL, SPECIALIZING IN THE RACING INDUSTRY (i.e. NASCAR)
How long have you been in business?
2004
What do you hope to accomplish with your new identity?
LOOK MORE PROFESSIONAL FOR A SMALL BUSINESS
What are your long term goals?
ADD CLIENTS TO OUR PORTFOLIO
When is the deadline for final entries before choosing a designer? JUNE 1
Audience Profile:
Please describe your existing audience
Who would you like to add to your audience?
WE WANT TO STAY IN THE RACING INDUSTRY
Perception/Tone/Guidelines:
What type of logo would you like?
SOMETHING SIMPLE AND PROFESSIONAL BUT WITH A RACING TWIST, CAN BE JUST "VELOCITY TRAVEL"
Do you have any colors in mind for your logo? (if so, why?)
PINK SOMEWHERE ON THE LOGO - because it is a female-owned business in a very male sport
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
WE NEED HELP WITH THAT, NOT SURE WHAT TO DO, BUT NO CHECKERED FLAGS
Communication Strategy:
What attributes would you like your logo to reflect about your business?
PROFESSIONAL AND RELIABLE
What is your tagline or slogan?
DO NOT CURRENTLY HAVE TAGLINE OR SLOGAN
What is the overall message you are trying to convey to your target audience?
VELOCITY TRAVEL IS A RELIABLE ALTERNATIVE FOR YOUR TRAVEL NEEDS
Where will your new logo be used?
BUSINESS CARDS, LETTERHEAD, FAXES, ETC.
Competitive Positioning:
Who are your competitors and what do you think about their logos? OTHER SMALL BUSINESSIS LIKE OURSELVES ARE THE LARGEST COMPETITORS. THEIR LOGOS SEEM GENERIC.
List competitive URLs if possible
What sets you apart from your competitors?
WE ARE RELIABLE
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: RELIABLE
Project Summary:
What text should be included in the main part of the logo?
VELOCITY TRAVEL
What type of product or service do you offer?
GROUP TRAVEL, SPECIALIZING IN THE RACING INDUSTRY (i.e. NASCAR)
How long have you been in business?
2004
What do you hope to accomplish with your new identity?
LOOK MORE PROFESSIONAL FOR A SMALL BUSINESS
What are your long term goals?
ADD CLIENTS TO OUR PORTFOLIO
When is the deadline for final entries before choosing a designer? JUNE 1
Audience Profile:
Please describe your existing audience
Who would you like to add to your audience?
WE WANT TO STAY IN THE RACING INDUSTRY
Perception/Tone/Guidelines:
What type of logo would you like?
SOMETHING SIMPLE AND PROFESSIONAL BUT WITH A RACING TWIST, CAN BE JUST "VELOCITY TRAVEL"
Do you have any colors in mind for your logo? (if so, why?)
PINK SOMEWHERE ON THE LOGO - because it is a female-owned business in a very male sport
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
WE NEED HELP WITH THAT, NOT SURE WHAT TO DO, BUT NO CHECKERED FLAGS
Communication Strategy:
What attributes would you like your logo to reflect about your business?
PROFESSIONAL AND RELIABLE
What is your tagline or slogan?
DO NOT CURRENTLY HAVE TAGLINE OR SLOGAN
What is the overall message you are trying to convey to your target audience?
VELOCITY TRAVEL IS A RELIABLE ALTERNATIVE FOR YOUR TRAVEL NEEDS
Where will your new logo be used?
BUSINESS CARDS, LETTERHEAD, FAXES, ETC.
Competitive Positioning:
Who are your competitors and what do you think about their logos? OTHER SMALL BUSINESSIS LIKE OURSELVES ARE THE LARGEST COMPETITORS. THEIR LOGOS SEEM GENERIC.
List competitive URLs if possible
What sets you apart from your competitors?
WE ARE RELIABLE
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: RELIABLE