[Project Complete] $500 Product Branding Project - Deadline 6/19 [CD7|CC112]

[PerfumeHut]

(Admin code added by Palmer - 0YJ411742L1854634)

Ok, folks, I'm back. The mods will be uploading my logo (Pierre Rousseau Collection), however, first, here is the brief.

We are launching a line of body products (initially a body lotion), to go with our candles. What we are designing here is the LOOK of our packaging. This means you will have free reign as to the background, as well as the artwork.

The line of body products is a luxury, high end, elegant, exotic, luxury line (like all those descriptive words???LOL). I am hoping the packaging conveys the same.

I do not yet have a template to provide you. Just keep in mind that this will be artwork that will go on either a plastic bottle or lotion tube. You have free reign as to the background because we have not yet ordered the tubes/bottles, and, once we decide the winner, we will order the tubes/bottles, in the winning designer's PMS color for the background.

Text on the bottom should read something like:
Net wt. 6 ounces

Somewhere in there, should be the words "Hydrating Body Lotion."

I look forward to seeing all your ideas.

[OffbeatDesign]

Are you screening on the containers or will this be on a label? Any printing restrictions (# colors...)? Do you know if the format will be vertical or horizontal?

[PerfumeHut]

It will be printed on a label and, there are no color restrictions. As for vertical vs horizontal. That's up to you. Clearly the logo and the text on the bottom will have to be vertical however, if you wanted to put text horizontally, that's up to you as well.

The label will be clear, which means that whatever you choose as the background color will be the color of the actual tube/bottle.

[ElKootcho]

What final format will you need delivered? I assume that you will be manipulating the art in-house, on your own?

[PerfumeHut]

When you say manipulating, what do you mean?

As for format, it will likely be PDF, however, I will need to know the PMS colors in use (including the background).

[sglasgow]

JP,

Here is an initial design from me.

Will there be two sticker labels (one for front, one for back), or one sticker that wraps around the tube/bottle?

Thanks,
Susan

[PerfumeHut]

There will likely be two labels, but, you don't have to worry about the back one, as it will be only text.

This design is actually too complex to be carried out the way we would like it. If you think about it, this would be almost impossible to put into a label as it takes up too much of the front, from top to bottom. In addition, it's not quite the elegant look we are after.

[OffbeatDesign]

Keeping it simple. If it's too simple, let me know.

[OffbeatDesign]

Using the logo color as the bottle color

[OffbeatDesign]

Version 3

[OffbeatDesign]

Version 4

[PerfumeHut]

Offbeat, this last option would be nearly impossible to accomplish, as you have, in essence, two different backgrounds.

[OffbeatDesign]

Modern apothecary look with space for additional marketing copy, or a bio of Pierre Rousseau

[OffbeatDesign]

Offbeat, this last option would be nearly impossible to accomplish, as you have, in essence, two different backgrounds.

On version 4? You can print white as a knockout color with the PMS 222 on top of it.

[OffbeatDesign]

Bottle is PMS 222 with label printing in the olive and white on clear stock

[OffbeatDesign]

Here's how #4 would work on a bottle.

[OffbeatDesign]

If a wraparound label (instead of 2 piece) is an option

[PerfumeHut]

Just so you guys know, we are 85% sure that the packaging we will use will be a tube, similar to what Susan posted in message number 6.

[shnickerdoodle studios]

One from me..
Thanks,
Deanna

[OffbeatDesign]

Apothecary type label on tube

[OffbeatDesign]

Die cut option

[OffbeatDesign]

Simplified

[OffbeatDesign]

modern

[PerfumeHut]

This is better, I think. Can I see the cap in the same color?

[OffbeatDesign]

:)

[OffbeatDesign]

This is better, I think. Can I see the cap in the same color?

no problem

[OffbeatDesign]

Change in orientation with focus on brand

[OffbeatDesign]

:)

[Artemii]

Hello! :)
A sketch in black and gold...

[PerfumeHut]

I don't really want to change the color of our logo (unless you are talking about black or white).

[BlueCherryGraphics]

v1

[Fran]

:)

[Fran]

V2

[Fran]

V3

[Fran]

V4

[Fran]

V5

[PerfumeHut]

Fran, it would be impossible to get the bottle to be made in a color gradient like you have submitted. Remember, the bottle has to be printed in a solid color.

[Fran]

Hello :)

actually it was just a light effect, here are the proposal with a solid background.

Thank you,

Fran

[Fran]

:)

[Fabian]

Thank you for your kind invite.

A suggestion would be to go with frosted tube as this has the luxury feel and has body like texture.

My design has no background,it's been designed to overlay directly onto the tube.

[OffbeatDesign]

Thanks

[OffbeatDesign]

:)

[OffbeatDesign]

:)

[freetime]

v1

[PerfumeHut]

Hey everyone. If at all possible, I would like to see how your designs look on a tube (as many of you have already done) as well as on a bottle, such as this one, for example:

http://store.crabtree-evelyn.com/body-lotion-nat14147.html

[carlos(esparza)]

Hi, thanks for the invitation!

the water droplet photograph here is a little rough, but it serves to illustrate my concept.

i imagine the line of products having textural background photography which serves to illustrate the focus of that particular product. various colour schemes could be used to portray a myriad of skin tones.

http://carlos.errorproductions.com/outpost/rousaeu.gif

[PerfumeHut]

I'm not crazy about the color scheme, but, I like the idea. Also, please see above. I would prefer that the color of my logo not be changed (in this case, to brown), unless you have to change it to black or white, for purposes of implementation.

[carlos(esparza)]

in blue:

http://carlos.errorproductions.com/outpost/rousaeuii.gif

[Fabian]

Here's a new design on a frosted bottle,also designed the iconic mark to futher enhance the off the shelf appeal to the consumer :)

[OffbeatDesign]

modified for pump

[OffbeatDesign]

:)

[OffbeatDesign]

From 23

[OffbeatDesign]

From 27

[OffbeatDesign]

:)

[OffbeatDesign]

From 43

[OffbeatDesign]

Color variation, less metallic looking on the rose

[freetime]

v1.1

[PerfumeHut]

just so everyone knows, whenever we pick finalists, we are going to be asking to post your design on a couple of the different bottles/tubes, that we are considering. This one is one of the ones we are considering

http://www.arminak-associates.com/product_details.cfm/view_productID/1149/.cfm

Please disregard the color, as the bottle can be made in any color we want.

[OffbeatDesign]

Thanks

[krishm]

My Idea-

[krishm]

Design-

[tini1]

:) thank you:)

[PerfumeHut]

Krishm-This is really not the direction we want to go in, to be honest.

Tini-This isn't right for us either. It's too complicated and doesn't quite say high end to us at all.

[sglasgow]

JP,

Here is a design, clean lines with elegant silver scroll pattern. Outer border is silver as well.

[sglasgow]

And here is another design. The background scroll pattern is silver.

[tini1]

:)thank you for feed back

[PerfumeHut]

Is anyone else planning to enter?

[davegk]

I'm working on something...
-David

[davegk]

Here's a concept...
Very simple, elegant, and using the stripes similar to your candle box (helps brand recogonition to maintain some consistency throughout product range). Shown on either a white or black background (I think these two options for bottle colors are the most elegant).
-David

[PerfumeHut]

I'd prefer, if possible, to see how it looks on some different bottles or tubes.

[davegk]

Here it is on the upright container...
-David

[Elena]

Hello!

I'll start to work on your project on Monday!

Thank you very much for invitation,
Elena

[davegk]

on the pump bottle...
-David

[Rongie]

I'm submitting my work too.
Thanks for the invitation.

[Ami]

here you go... :)

[shnickerdoodle studios]

I will also be submitting something new..
Thanks, Deanna

[PerfumeHut]

Please note that this deadline is presently set for tomorrow. I can/will extend it, by request, however, as of right now, it's tomorrow.

[davegk]

Any feedback on my design?
Thanks!
-David

[PerfumeHut]

Dave, to be honest. It's just not quite what we are looking for. It just doesn't quite look right on either the bottles OR the tubes.

[tini1]

I will try to work on something new as well:)

[Rongie]

Here's my entry. Thankyou

[PerfumeHut]

Rongen. We like this submission. Can we see it with a couple of different background/bottle color options?

Rongen, I also just realized that, with a screen print, it would be nearly impossible to incorpoate the top and bottom stripes/bands, so, while I do like this design alot, it's nearly impossible to put into practice.

[PerfumeHut]

In speaking with my manufacturer, it CAN be done, via an offset print, so, it can be done.

[Fabian]

Im very bad..It won't happen again :blush:

[OffbeatDesign]

on white bottle

[OffbeatDesign]

Revised of previous

[OffbeatDesign]

and on white

[PerfumeHut]

6-SGlasgow-Not quite what we are looking for. Don't like the green background or all that stuff going on in the middle.

19-Shnickerdoodle-It's hard to judge this without first seeing it on a tube or bottle.

Artemii-Not the look we are going for. The yellow doesn't do it for us.

31-Bluecherry-Again, I would like to see this on a tube or bottle.

39-Fran-The one on the left isn't too shabby. It doesn't quite work completely. Maybe we could try making the cap PMS 222 and maybe changing up font sizes.

40-Fabian-We like it but don't love it. It's nice, simple, and elegant, but, I think it might be TOO simple. Is there anything you could try?

44-Freetime-Not quite sure about this. Can you try two things? First making the "Hydrating Body Lotion" wider, as it's WAY too narrow? Second, could you try making the tube/bottle PMS 222 and reversing the color scheme?

46-Not quite what we are looking for, as it has too much of a label type feel.

49-Fabian again-Again, it's not bad, but, doesn't quite convince us. I genuinely think you KNOW what we are going for, but, you aren't quite there yet.

50-Jeff-This is, so far, our favorite design (middle one). It's attention grabbing without being loud/gaudy, and, at the same time, supremely elegant.

57-Freetime-Again, I would like to see it wider, as it's barely legible the way it is but, it's definately not bad.

60-Not quite what we are looking for.

62-Not quite what we are looking for.

64-Susan-Again, it's not really what we are after, and, it looks like a label to me.

71,73-Dave-Again, not quite what we are going for.

75-Ami-This would be very difficult (if not impossible) to accomplish with silk screening or offset printing, and has too much of a Victoria's Secret look.

81-Rongen-We like this, and it's definately in our top two or three so far.

[PerfumeHut]

Im very bad..It won't happen again :blush:


Hey Fabian, what do you mean by this? I'm sorry, I was typing in our response.

I actually think your design is in line (but not quite there) with what we are looking for. You aren't far at all.

What did you mean by this?

[OffbeatDesign]

on bottles, white and frosted/cream

[hheine]

Hello, i´m working on concepts. :) Will post shortly.

All the best,

Henrique.

[Fabian]

What did you mean by this?

I asked for direct feedback,it's not allowed.

[OffbeatDesign]

:)

[tini1]

revision to my first concept:)

working on new concept....thanks:)

[PerfumeHut]

Oh, I didn't know that. Sorry.

Take a look at the feedback though, and would love to see some revisions.

[Rongie]

Thanks. That's what i was thinking.. offset printing can do this.. I'll just extend the thickness of the line for trimming.

I'll show you diff bottle colours.


In speaking with my manufacturer, it CAN be done, via an offset print, so, it can be done.

[hheine]

Here are my versions for your appreciation.

Simple and remarkable.

On two bottles used by 2 major brands and also on the bottle indicated by you.

Please advise.

Thank you,

Henrique

http://www.openmarket.com.br/PR/pierre_model01.jpg

http://www.openmarket.com.br/PR/pierre_model02.jpg

http://www.openmarket.com.br/PR/pierre_model03.jpg

[PerfumeHut]

Hmmm. Interesting. A couple of things. Not really convinced by that triple R thingy you did, as it isn't really our logo, as it's missing the bar on the left.

I also think that the "Hydrating Body Lotion" should stand out a bit more, as it's the very product, and don't want it to get lost in the shuffle.

Also, that first tube that you posted. Can you tell me what brand it is that carries it?

[PerfumeHut]

I also think maybe the cap, if done in PMS 222 (at 100%), might be a bit more eye catching and bold, than the light pink it is now.

[Rongie]

here's the label in diff container color, plus another option without any background.

[Rongie]

:)

[Rongie]

.

[Rongie]

..

[Elena]

Hello,
Here is my version.

[Bojan]

hi

hope it is not too late to join

here is one from me

[Bojan]

... and another option

kind regards

bojan

[hheine]

Also, that first tube that you posted. Can you tell me what brand it is that carries it?

Thanks for your reply PH. Lancome uses a very similar bottle, but it may be similar to other brands too. The main difference is that it becomes wider at the end of the tube.

I´m working on a new version. Will post asap!

All the best,

H.

[OffbeatDesign]

New design

[carorosso]

Hello,
thank you for the invitation.
Here are my versions.
Regards
http://www.estudioplaneador.com.ar/do/prv1.jpg http://www.estudioplaneador.com.ar/do/prv2.jpg http://www.estudioplaneador.com.ar/do/prv3.jpg http://www.estudioplaneador.com.ar/do/prv4.jpg

[OffbeatDesign]

Thanks

[shnickerdoodle studios]

Sorry for the delay.. Here it is on a bottle.

Thanks,
Deanna

[PerfumeHut]

Anyone needing more time, please let me know. Otherwise, we will be narrowing down our selections today.

[freetime]

Sorry for the delay. The emails haven't been showing up.

[Fabian]

Here is my final design.If you like the general look of it,I'll be happy to fine tune it in revisions if chosen :)

[PerfumeHut]

Freetime, what I would like to see is the part where it says "Hydrating Body Lotion" wider. Not sure why you are making it so narrow, given the fact that you have that entire width available. not saying you have to make it 3" wide, but, please make it a bit wider.

Also, please post it on the tube (as you did on the left) as well as on the bottle, like Fabian did below yours.

Also, on the tube, please remove the light stripes going up and down the tube on either side, and maybe try to make the cap a different color (maybe black)?

[BlueCherryGraphics]

v2 on package

[PerfumeHut]

Bluecherry, can I see it without all the different shading? Keep in mind that would be nearly impossible to accomplish in reality. Maybe see the cap in a different color?

[BlueCherryGraphics]

v3

[PerfumeHut]

If there are no more entries or revisions, I will be making my decision in the next couple of hours. Until then, feel free to post anything.

[hheine]

Hello PH. I´m quite finished with my concept. Will post in 30 min if it´s not too late.

Thank you.

[PerfumeHut]

No problem.

[hheine]

Here are 2 versions build on the same concept. Let me know if you want different versions of the silhouette (more/less hair, positioning of the body, lines thickness, etc...).

What´s interesting is that it´s possible to change the simbol for other products of the line, having especific designs for the parts of the body (hands lotion, face lotion, feet lotion, etc...) making it possible to play with the theme without being repetitive.

Put this product on the shelf and it will stand out. :)

Please advise.

Thank you,

Henrique.

http://www.openmarket.com.br/PR/pierre_model01b.jpg

http://www.openmarket.com.br/PR/pierre_model01c.jpg

[PerfumeHut]

Ok, folks. I'd like to narrow down our choices and, if possible, see each design, in one single post, on a variety of different bottle/tube options, before we make our final decision.

Our four finalists are:

Offbeat 50-Middle option
Rongen 81
Shnickerdoodle 111
Hheine 122

I'd like to see EACH design, on some different options, as outlined below:

1-Tube exactl like the one that Hheine used in number 122

2-Bottle exactly like the one most of you have been using, like Offbeat in number 50

3-A bottle like this one:
http://www.arminak-associates.com/product_details.cfm/view_productID/1432/.cfm

4-A bottle like this one
http://www.arminak-associates.com/product_details.cfm/view_productID/806/.cfm

5-A bottle like this one
http://www.arminak-associates.com/product_details.cfm/view_productID/1427/.cfm

6-A bottle like this one
http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=ZP-209852&page=1&cgname=OSBDYLOIZZZ&rfnbr=2552&pn=false


Thank you all very much for your participation and, I look forward to working with you.

[PerfumeHut]

If possible, folks, try to post in only one message, so that there aren't ten million more messagesi n this thread, and so that it's easier to compare the individual designs.

[OffbeatDesign]

Thanks JP!

[Rongie]

thankyou

[shnickerdoodle studios]

Will have those for you later today...
Thanks,
Deanna

[PerfumeHut]

I will be posting my decision in the next hour.

[PerfumeHut]

Thanks to everyone for their participation. As difficult a decision as this was for us, we are going to award this contest to Offbeatdesign.

Thanks again, to everyone who participated.

[OffbeatDesign]

Thanks JP! Once you know which container you're going with, please send the specs over and I can prepare your final files.

[hheine]

Sorry i didn´t know any about that. Be sure i did not ignore your post, PH. I´m not getting the website emails. Anyone else? :confused: I worked 2 hours on this revision and i was going to post it right now.

Anyway, congrats OBD. ;)

[PerfumeHut]

Sorry, Henrique, but, the revisions were requested 24 hours ago, and, I received no indication that you were working on anything.

[BlueCherryGraphics]

Congratulations Jeff.

This thread has been moved to the Revisions Forum.

Client, please post a note in the thread once you receive your final files.

Thanks! :)

[OffbeatDesign]

Files delivered to JP via e-mail. Thanks.

[BlueCherryGraphics]

PROJECT UPDATE: moved to Miscellaneous Archives.