ianh
06-13-2007, 12:37 PM
Admin code added by Abby - 2AD283711C334234G
Project Summary:
What text should be included in the main part of the logo?
Queslett
What type of product or service do you offer?
Online software/systems development tools. (Requirements and Test Management)
How long have you been in business?
About 6 months
What do you hope to accomplish with your new identity?
Create an impression of a professional organisation and product, but which appeals more to small to medium businesses.
What are your long term goals?
To build a large user base of customers that use the product and continue to return to the site to contribute to the user community.
When is the deadline for final entries before choosing a designer?
6th July
Audience Profile:
Please describe your existing audience
I don’t have any yet! ;-)
Who would you like to add to your audience?
Small, to mid-size software/systems design companies and individuals that are looking to improve the way they develop their products, but are reluctant to…
a) Pay the high prices established suppliers charge
and
b) Employ a full time sys-admin to set-up and manage the software.
Perception/Tone/Guidelines:
What type of logo would you like?
I would like the logo to be based on the text “Queslett”
Do you have any colors in mind for your logo? (if so, why?)
None
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
None.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Modern, clean, serious (but a bit more light hearted than the companies shown in the link below).
What is your tagline or slogan?
None
What is the overall message you are trying to convey to your target audience?
The easiest to use, no nonsense tool for engineers looking to progress from using MS Office to manage and perform requirements and testing activities.
Where will your new logo be used?
Website, letterheads, business cards etc
Competitive Positioning:
Who are your competitors and what do you think about their logos?
The following aren’t competitors, but are in the same field. (Selecting them opens up a clearer version)
http://www.qbssoftware.com/Publisher_list.aspx
In short….
Adobe – Great
Alt-n – Too complicated
Altova – Too plain
Borland – OK, bit plain though
Corel - Good
Dameware – Pants! Can’t even read it!
Macromedia – Great
Microsoft – OK, but plain
Sophos – OK
Symantec – OK
VMWare – Great
Winzip – Hate it
List competitive URLs if possible
Not possible
What sets you apart from your competitors?
a) Targeted at smaller companies and individuals, rather than enterprise organisations (and their budgets)
b) Lower cost
c) User community
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
“Big tools for the little guy” (Not to be included within the logo)
Additional
Abobe Illustrator file format please.
Will need winning designer to sign the copyright transfer.
Thanks, looking forward seeing all your ideas......
Ian
Project Summary:
What text should be included in the main part of the logo?
Queslett
What type of product or service do you offer?
Online software/systems development tools. (Requirements and Test Management)
How long have you been in business?
About 6 months
What do you hope to accomplish with your new identity?
Create an impression of a professional organisation and product, but which appeals more to small to medium businesses.
What are your long term goals?
To build a large user base of customers that use the product and continue to return to the site to contribute to the user community.
When is the deadline for final entries before choosing a designer?
6th July
Audience Profile:
Please describe your existing audience
I don’t have any yet! ;-)
Who would you like to add to your audience?
Small, to mid-size software/systems design companies and individuals that are looking to improve the way they develop their products, but are reluctant to…
a) Pay the high prices established suppliers charge
and
b) Employ a full time sys-admin to set-up and manage the software.
Perception/Tone/Guidelines:
What type of logo would you like?
I would like the logo to be based on the text “Queslett”
Do you have any colors in mind for your logo? (if so, why?)
None
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
None.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Modern, clean, serious (but a bit more light hearted than the companies shown in the link below).
What is your tagline or slogan?
None
What is the overall message you are trying to convey to your target audience?
The easiest to use, no nonsense tool for engineers looking to progress from using MS Office to manage and perform requirements and testing activities.
Where will your new logo be used?
Website, letterheads, business cards etc
Competitive Positioning:
Who are your competitors and what do you think about their logos?
The following aren’t competitors, but are in the same field. (Selecting them opens up a clearer version)
http://www.qbssoftware.com/Publisher_list.aspx
In short….
Adobe – Great
Alt-n – Too complicated
Altova – Too plain
Borland – OK, bit plain though
Corel - Good
Dameware – Pants! Can’t even read it!
Macromedia – Great
Microsoft – OK, but plain
Sophos – OK
Symantec – OK
VMWare – Great
Winzip – Hate it
List competitive URLs if possible
Not possible
What sets you apart from your competitors?
a) Targeted at smaller companies and individuals, rather than enterprise organisations (and their budgets)
b) Lower cost
c) User community
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
“Big tools for the little guy” (Not to be included within the logo)
Additional
Abobe Illustrator file format please.
Will need winning designer to sign the copyright transfer.
Thanks, looking forward seeing all your ideas......
Ian