e2solutions
06-26-2007, 12:55 PM
Admin code added by Abby - 39B87470Y4728773N
Template Design Assessment
Company Details
1a) Name of Company
Southern Offroad LLC
1b)Company Tag Line or slogan:
“Prepare to Play Hard”
1c) Do you have a company logo?
Yes, see attached.
1d) Do you have a corporate visual identity (a customized (non stock) logo and color scheme carried out throughout your office, stationery, business cards, etc.)?
See attached
1e) What is the nature of your business?: Briefly describe your products or services:
Sales / service of aftermarket truck / SUV / jeep and offroad vehicle parts
1f) List the things that make your company/product unique.
Collective years of experience
Passion for “living for southern offroad”
Consumers of products they sell …
Long standing network of customers / shops
Attend “rides” in different areas of the country
Only 4 yrs in business
Low price guarentee
1g) Who is your target market? Who are you hoping to reach with your site?
A - Those who like “dress up” their vehicles look better
B – same vehicles dress them up to certain degree and want to use them offroad to limted degree (not boulder climbing)
C – hardcore offroad users. Care about internal parts like axels and such to make it perform better. Not as caring about how it looks.
** mostly males … 70/30
Comes through the showroom doors
A = 30%
B = 60%
C = 10%
Target customer for online
WHO buys online – look @ competitor sites to see if we can gauge it. Feeling is that :
A = 10%
B = 50%
C = 40%
SEMA – specialty equipment marketing association
Valuable organization for anything relating to aftermarket vehicle addons
1h) What advantages do you expect this project to bring you?
Community focus
Increased revenues
Broaden customer / loyalty base
Website Details
2a) Do you have an existing website? If so, what is the URL?
Yes but not active – www.southernoffroad.com
2b) IMPORTANT: Please list at least 3 URLs (web addresses) of high quality sites that you like the look of (these do not have to be sites who’s business is similar to yours. It aids us in determining what your design style is.) Please consider layout, colors, navigation, graphics, and typography.
www.4wheelparts.com
a – volume of people that buy off site before they come to southern offroad to install them
b -
www.4wd.com
a –
www.quadratec.com
2c) What colors or color schemes would you like?
Earth tones … green, browns, red clay, mixed in w/ logo, we really like orange
2d) List any color that must be used or must be avoided specific for this web site:
Check out the logo.
2e) List the Navigation links for your Site:
Brand name / logo in the product results to build brand awareness
Shop by wheel sizes and bolt patterns and attributes / offs
Shop by price range
Shop by brand
Shop by category
Shop by vehicle make which products apply to
Shop by
2f) What is the single most desired action for a visitor to take while at your website? (e.g. call a phone number, fill out a form, sign up for a mailing list, make a purchase, request a free report, choose your company over a competitor, etc.)
* Buy an item (check out through order system)
* Signup for mailing list
* Signup for an account
2g) Would you like Flash elements? What are the Flash elements (e.g.: intro, header/banner, menu etc.) that you want in your website? Please describe them.
Not needed for the present time
2h) What type of look are you trying to achieve? (e.g. clean, high-tech, conservative, warm, neutral, gothic, spiritual, artsy, fun, flashy, etc.)
Look @ competitor sites as an example … something that is a little more wilderness, adrenaline, power freaks, extreme sports enthusiasts
2i) Please provide the addresses of competitors' sites, if possible:
www.4wheelparts.com
www.4wd.com
www.quadratec.com
www.rockhard4x4parts.com
www.4x4connection.com
www.Collinsbros.com
www.Xtremeterrain.com
2j) Do you have any images for use in the design of your site? If not, do you have images, can you offer suggestions of what you type of imagery you feel would be most suitable for your website:
Nothing presently
Deadlines and Deliverables
3a) What is the deadline for the design of your project?
ASAP
3b) What is required breakdown of the files you require our designers to supply you with on finalization of your project?
PSD / AI files … with layers.
3c) Are there any other comments/specific ideas we should keep in mind while designing your project?
We need a masculine site, with a Southern US feel!
Template Design Assessment
Company Details
1a) Name of Company
Southern Offroad LLC
1b)Company Tag Line or slogan:
“Prepare to Play Hard”
1c) Do you have a company logo?
Yes, see attached.
1d) Do you have a corporate visual identity (a customized (non stock) logo and color scheme carried out throughout your office, stationery, business cards, etc.)?
See attached
1e) What is the nature of your business?: Briefly describe your products or services:
Sales / service of aftermarket truck / SUV / jeep and offroad vehicle parts
1f) List the things that make your company/product unique.
Collective years of experience
Passion for “living for southern offroad”
Consumers of products they sell …
Long standing network of customers / shops
Attend “rides” in different areas of the country
Only 4 yrs in business
Low price guarentee
1g) Who is your target market? Who are you hoping to reach with your site?
A - Those who like “dress up” their vehicles look better
B – same vehicles dress them up to certain degree and want to use them offroad to limted degree (not boulder climbing)
C – hardcore offroad users. Care about internal parts like axels and such to make it perform better. Not as caring about how it looks.
** mostly males … 70/30
Comes through the showroom doors
A = 30%
B = 60%
C = 10%
Target customer for online
WHO buys online – look @ competitor sites to see if we can gauge it. Feeling is that :
A = 10%
B = 50%
C = 40%
SEMA – specialty equipment marketing association
Valuable organization for anything relating to aftermarket vehicle addons
1h) What advantages do you expect this project to bring you?
Community focus
Increased revenues
Broaden customer / loyalty base
Website Details
2a) Do you have an existing website? If so, what is the URL?
Yes but not active – www.southernoffroad.com
2b) IMPORTANT: Please list at least 3 URLs (web addresses) of high quality sites that you like the look of (these do not have to be sites who’s business is similar to yours. It aids us in determining what your design style is.) Please consider layout, colors, navigation, graphics, and typography.
www.4wheelparts.com
a – volume of people that buy off site before they come to southern offroad to install them
b -
www.4wd.com
a –
www.quadratec.com
2c) What colors or color schemes would you like?
Earth tones … green, browns, red clay, mixed in w/ logo, we really like orange
2d) List any color that must be used or must be avoided specific for this web site:
Check out the logo.
2e) List the Navigation links for your Site:
Brand name / logo in the product results to build brand awareness
Shop by wheel sizes and bolt patterns and attributes / offs
Shop by price range
Shop by brand
Shop by category
Shop by vehicle make which products apply to
Shop by
2f) What is the single most desired action for a visitor to take while at your website? (e.g. call a phone number, fill out a form, sign up for a mailing list, make a purchase, request a free report, choose your company over a competitor, etc.)
* Buy an item (check out through order system)
* Signup for mailing list
* Signup for an account
2g) Would you like Flash elements? What are the Flash elements (e.g.: intro, header/banner, menu etc.) that you want in your website? Please describe them.
Not needed for the present time
2h) What type of look are you trying to achieve? (e.g. clean, high-tech, conservative, warm, neutral, gothic, spiritual, artsy, fun, flashy, etc.)
Look @ competitor sites as an example … something that is a little more wilderness, adrenaline, power freaks, extreme sports enthusiasts
2i) Please provide the addresses of competitors' sites, if possible:
www.4wheelparts.com
www.4wd.com
www.quadratec.com
www.rockhard4x4parts.com
www.4x4connection.com
www.Collinsbros.com
www.Xtremeterrain.com
2j) Do you have any images for use in the design of your site? If not, do you have images, can you offer suggestions of what you type of imagery you feel would be most suitable for your website:
Nothing presently
Deadlines and Deliverables
3a) What is the deadline for the design of your project?
ASAP
3b) What is required breakdown of the files you require our designers to supply you with on finalization of your project?
PSD / AI files … with layers.
3c) Are there any other comments/specific ideas we should keep in mind while designing your project?
We need a masculine site, with a Southern US feel!