NurseTV
07-17-2007, 04:06 PM
Admin code added by Abby - 2XB474597H058425N
Project Summary:
What text should be included in the main part of the logo?
Nurse TV or NurseTV
What type of product or service do you offer?
Nurse TV is the only Internet Television Network and production company focusing exclusively on nursing and healthcare issues and stories. We cover stories nationwide and distribute our work via the Web at nursetv.com, on DVDs to nurses, hospitals, and consumers and on local television. Our reality show, "13 Weeks" is the winner of the 2006 Media Award from the American Academy of Nursing.
How long have you been in business?
Our sponsor Access Nurses has been around for 5 years. Nurse TV is a fairly new endeavor.
What do you hope to accomplish with your new identity?
A recognizable brand including a logo that we can use on our website, on DVD packaging, on clothing and hats, and in television spots.
When is the deadline for final entries before choosing a designer?
Wed., July 25, 2007
Audience Profile:
Please describe your existing audience
Nurses and healthcare professionals
Who would you like to add to your audience?
Consumers interested in nursing and potential nurses
Perception/Tone/Guidelines:
What type of logo would you like?
Graphic and Text
Do you have any colors in mind for your logo? (if so, why?)
Reds (emergency/medical) and Black (But open to other ideas)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
We've been using the + symbol in our logo (see www.nursetv.com) but I am not thrilled with it standing on its own. We could incorporate that symbol into something bigger.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We consider ourselves a new media outlet as opposed to corporate video and we hiring journalists for our staff. The logo should convey journalistic integrity and professionalism. It should convey that we are media and not a corporate entity.
What is your tagline or slogan?
None at this time
What is the overall message you are trying to convey to your target audience?
Authoritative source for nursing news and programming. Accurate and objective reporting.
Where will your new logo be used?
Website, DVD labels and packaging, TV programming, clothing
Competitive Positioning:
Who are your competitors and what do you think about their logos?
No direct competitors... we are competing with other news outlets that cover health
Can't wait to see the designs.
Project Summary:
What text should be included in the main part of the logo?
Nurse TV or NurseTV
What type of product or service do you offer?
Nurse TV is the only Internet Television Network and production company focusing exclusively on nursing and healthcare issues and stories. We cover stories nationwide and distribute our work via the Web at nursetv.com, on DVDs to nurses, hospitals, and consumers and on local television. Our reality show, "13 Weeks" is the winner of the 2006 Media Award from the American Academy of Nursing.
How long have you been in business?
Our sponsor Access Nurses has been around for 5 years. Nurse TV is a fairly new endeavor.
What do you hope to accomplish with your new identity?
A recognizable brand including a logo that we can use on our website, on DVD packaging, on clothing and hats, and in television spots.
When is the deadline for final entries before choosing a designer?
Wed., July 25, 2007
Audience Profile:
Please describe your existing audience
Nurses and healthcare professionals
Who would you like to add to your audience?
Consumers interested in nursing and potential nurses
Perception/Tone/Guidelines:
What type of logo would you like?
Graphic and Text
Do you have any colors in mind for your logo? (if so, why?)
Reds (emergency/medical) and Black (But open to other ideas)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
We've been using the + symbol in our logo (see www.nursetv.com) but I am not thrilled with it standing on its own. We could incorporate that symbol into something bigger.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We consider ourselves a new media outlet as opposed to corporate video and we hiring journalists for our staff. The logo should convey journalistic integrity and professionalism. It should convey that we are media and not a corporate entity.
What is your tagline or slogan?
None at this time
What is the overall message you are trying to convey to your target audience?
Authoritative source for nursing news and programming. Accurate and objective reporting.
Where will your new logo be used?
Website, DVD labels and packaging, TV programming, clothing
Competitive Positioning:
Who are your competitors and what do you think about their logos?
No direct competitors... we are competing with other news outlets that cover health
Can't wait to see the designs.