t5photo
07-27-2007, 10:50 AM
Admin code added by Abby - 5JH045107V263260U
Project Summary:
What text should be included in the main part of the logo?
T5 Photo
What type of product or service do you offer?
online SLR lens rental. photography services in the future
How long have you been in business?
new business
What do you hope to accomplish with your new identity?
Memorable branding, web presence
What are your long term goals?
to provide rentals at a reasonable rate and at high availablity.
When is the deadline for final entries before choosing a designer?
Aug. 6th
Audience Profile:
Please describe your existing audience
Amateur photographers that are looking to try new lenses because they have outgrown the kit lenses. Professional photographers that have a need for a particular lens for a specific event.
Who would you like to add to your audience?
More professionals and "pro-sumers"
Perception/Tone/Guidelines:
What type of logo would you like?
Play with the placement of the T and the "5" something different than typical "photography" logos
Do you have any colors in mind for your logo? (if so, why?)
pretty open but no neon colors
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
no shutter, its been done a million times
Communication Strategy:
What attributes would you like your logo to reflect about your business?
professionalism and reliablity
What is your tagline or slogan?
none, open to suggestions
What is the overall message you are trying to convey to your target audience?
You can come here for your photographic rental needs and know it will be available.
Where will your new logo be used?
web and "branding" stickers on the equipment
Competitive Positioning:
Who are your competitors and what do you think about their logos?
google "online lens rentals"
List competitive URLs if possible
www.lensprotogo.com, www.ziplens.com
What sets you apart from your competitors?
availability
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Availibility
Project Summary:
What text should be included in the main part of the logo?
T5 Photo
What type of product or service do you offer?
online SLR lens rental. photography services in the future
How long have you been in business?
new business
What do you hope to accomplish with your new identity?
Memorable branding, web presence
What are your long term goals?
to provide rentals at a reasonable rate and at high availablity.
When is the deadline for final entries before choosing a designer?
Aug. 6th
Audience Profile:
Please describe your existing audience
Amateur photographers that are looking to try new lenses because they have outgrown the kit lenses. Professional photographers that have a need for a particular lens for a specific event.
Who would you like to add to your audience?
More professionals and "pro-sumers"
Perception/Tone/Guidelines:
What type of logo would you like?
Play with the placement of the T and the "5" something different than typical "photography" logos
Do you have any colors in mind for your logo? (if so, why?)
pretty open but no neon colors
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
no shutter, its been done a million times
Communication Strategy:
What attributes would you like your logo to reflect about your business?
professionalism and reliablity
What is your tagline or slogan?
none, open to suggestions
What is the overall message you are trying to convey to your target audience?
You can come here for your photographic rental needs and know it will be available.
Where will your new logo be used?
web and "branding" stickers on the equipment
Competitive Positioning:
Who are your competitors and what do you think about their logos?
google "online lens rentals"
List competitive URLs if possible
www.lensprotogo.com, www.ziplens.com
What sets you apart from your competitors?
availability
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Availibility