tlynn
07-31-2007, 08:25 PM
Admin code added by Abby - 9XP73825B9615992F
Hello All! This is a new marketing company called Purple Mango Media. It will function as the parent of a number of divisions, the first of which will market and sell productivity software to mainly private end users. All marketing will be online.
Please note I won’t be available August 4-11 and August 14-19.
Thanks!
Project Summary:
What text should be included in the main part of the logo?
Purple Mango Media
What type of product or service do you offer?
Specialized end user productivity and utility software products.
How long have you been in business?
Start-up
What do you hope to accomplish with your new identity?
A highly recognizable image created from our logo across all products.
What are your long term goals?
Business growth and brand identity around 2-3 key software products
When is the deadline for final entries before choosing a designer?
August 29.
Audience Profile:
Please describe your existing audience
No audience currently.
Who would you like to add to your audience?
Everyone in the online world who has problems our software products can solve!
Perception/Tone/Guidelines:
What type of logo would you like?
Something that conveys a feeling of action and purpose and is innovative in the market
Do you have any colors in mind for your logo? (if so, why?)
Purple for one. We used to have this huge mango tree in our front yard. Before the fruit ripened each year, some of them took on a beautiful purple hue with shades of green mixed. Unfortunately I don’t have any photos for examples. Please help with your creativity!
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The shape of a mango is main theme incorporated into the logo. Also take a look at http://www.mangoltd.com/ . I like the font.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
A feeling of being innovative, creative
What is your tagline or slogan?
None yet.
What is the overall message you are trying to convey to your target audience?
Brand loyalty, trust
Where will your new logo be used?
Website
Competitive Positioning:
Who are your competitors and what do you think about their logos?
No competitors identified as of yet.
List competitive URLs if possible
n/a
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Creators of innovative, cutting edge marketing strategies that maximize sales
Hello All! This is a new marketing company called Purple Mango Media. It will function as the parent of a number of divisions, the first of which will market and sell productivity software to mainly private end users. All marketing will be online.
Please note I won’t be available August 4-11 and August 14-19.
Thanks!
Project Summary:
What text should be included in the main part of the logo?
Purple Mango Media
What type of product or service do you offer?
Specialized end user productivity and utility software products.
How long have you been in business?
Start-up
What do you hope to accomplish with your new identity?
A highly recognizable image created from our logo across all products.
What are your long term goals?
Business growth and brand identity around 2-3 key software products
When is the deadline for final entries before choosing a designer?
August 29.
Audience Profile:
Please describe your existing audience
No audience currently.
Who would you like to add to your audience?
Everyone in the online world who has problems our software products can solve!
Perception/Tone/Guidelines:
What type of logo would you like?
Something that conveys a feeling of action and purpose and is innovative in the market
Do you have any colors in mind for your logo? (if so, why?)
Purple for one. We used to have this huge mango tree in our front yard. Before the fruit ripened each year, some of them took on a beautiful purple hue with shades of green mixed. Unfortunately I don’t have any photos for examples. Please help with your creativity!
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The shape of a mango is main theme incorporated into the logo. Also take a look at http://www.mangoltd.com/ . I like the font.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
A feeling of being innovative, creative
What is your tagline or slogan?
None yet.
What is the overall message you are trying to convey to your target audience?
Brand loyalty, trust
Where will your new logo be used?
Website
Competitive Positioning:
Who are your competitors and what do you think about their logos?
No competitors identified as of yet.
List competitive URLs if possible
n/a
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Creators of innovative, cutting edge marketing strategies that maximize sales