Terry
08-02-2007, 07:29 AM
Admin code added by Abby - 1CH75153MG5708056
What text should be included in the main part of the logo?
Project Second Act ™
What type of product or service do you offer?
This is a collaborative woman’s career transformation project designed for women over 50 to advance women’s economic success through a comprehensive program.
• expand and increase your career and job opportunities
• advance your professional development
• increase your financial security
How long have you been in business?
This is a pilot project being offered through a collaboration of a non-profit, a university and a government agency. The pilot project is launching this month.
What do you hope to accomplish with your new identity?
Attract participants, volunteer mentors and additional funders.
What are your long term goals?
National expansion to serve more women and reduce the economic distress of older women by making them more self-sufficient and prosperous.
When is the deadline for final entries before choosing a designer?
August 6
Audience Profile:
Please describe your existing audience
By our mission, our participants will be women 50 years old and older. We believe many of our women see themselves (regardless of their actual circumstances) as middle to upper class. We don’t want women to think that this is a program for severely disadvantaged or poverty level participants as the program presumes a high level of literacy and functioning successfully in the world, perhaps just the need or desire to reskill for higher technology or to identify new opportunities to earn money or change career.
Who would you like to add to your audience?
n/a
Perception/Tone/Guidelines:
What type of logo would you like?
Something clean and professional and simple and consistent with attracting our ideal audience
Do you have any colors in mind for your logo? (if so, why?)
No – open to designer’s recommendation
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
See above in audience profile.
What is your tagline or slogan?
None yet
What is the overall message you are trying to convey to your target audience?
Energy, optimism, new beginnings, NOT OLD
Where will your new logo be used?
Website and printed materials
Competitive Positioning:
Who are your competitors and what do you think about their logos?
No competitors in this space, we will be partnering with other organizations
List competitive URLs if possible
n/a
What sets you apart from your competitors?
n/a
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
reinvention
What text should be included in the main part of the logo?
Project Second Act ™
What type of product or service do you offer?
This is a collaborative woman’s career transformation project designed for women over 50 to advance women’s economic success through a comprehensive program.
• expand and increase your career and job opportunities
• advance your professional development
• increase your financial security
How long have you been in business?
This is a pilot project being offered through a collaboration of a non-profit, a university and a government agency. The pilot project is launching this month.
What do you hope to accomplish with your new identity?
Attract participants, volunteer mentors and additional funders.
What are your long term goals?
National expansion to serve more women and reduce the economic distress of older women by making them more self-sufficient and prosperous.
When is the deadline for final entries before choosing a designer?
August 6
Audience Profile:
Please describe your existing audience
By our mission, our participants will be women 50 years old and older. We believe many of our women see themselves (regardless of their actual circumstances) as middle to upper class. We don’t want women to think that this is a program for severely disadvantaged or poverty level participants as the program presumes a high level of literacy and functioning successfully in the world, perhaps just the need or desire to reskill for higher technology or to identify new opportunities to earn money or change career.
Who would you like to add to your audience?
n/a
Perception/Tone/Guidelines:
What type of logo would you like?
Something clean and professional and simple and consistent with attracting our ideal audience
Do you have any colors in mind for your logo? (if so, why?)
No – open to designer’s recommendation
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
See above in audience profile.
What is your tagline or slogan?
None yet
What is the overall message you are trying to convey to your target audience?
Energy, optimism, new beginnings, NOT OLD
Where will your new logo be used?
Website and printed materials
Competitive Positioning:
Who are your competitors and what do you think about their logos?
No competitors in this space, we will be partnering with other organizations
List competitive URLs if possible
n/a
What sets you apart from your competitors?
n/a
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
reinvention