Cynthia
08-02-2007, 10:45 AM
Admin code added by Abby - 0N920493YU050641W DO NOT DELETE
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
No text. Graphic Image only.
What type of product or service do you offer?
Education and experience to create freedom in body, mind, & spirit. The name of our product is “Freedom Frequencies”.
How long have you been in business?
5 years (under the name At Ease Technologies, which we are changing)
What do you hope to accomplish with your new identity?
We are creating an internet product marketing business. We want a graphic image that will represent us in all of our published e-vehicles (newsletter, blog, portal site, etc.) which may have their own names. This image and our colors and fonts will define a brand for us.
What are your long term goals?
Create an internet product sales business that attracts like-minded folks from around the world. WORLD PEACE.
When is the deadline for final entries before choosing a designer?
Fri, Aug. 10
Audience Profile:
Seekers. Mostly baby boomers, but can be any age. At least a modest degree of financial and life success so that they are interested in “what else.” Want to address their desire for increased personal freedom.
Who would you like to add to your audience?
?
Perception/Tone/Guidelines:
What type of logo would you like?
Simple graphic that makes me relax and get curious when I look at it;
Clean-looking
Do you have any colors in mind for your logo? (if so, why?)
We have been using mid-range blues (perhaps with a little yellow or gold)
Must also look good in black and white.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No definites. BUT ideas which weave through our work are:
Vibration; frequencies; waves
Connecting heaven and earth/the spiritual and the practical
Centeredness
Flow
Light
Merging of East and West, mystical and technological
Inner peace, ease
Stillness
Working through the body
DNA Spiral
Communication Strategy:
What attributes would you like your logo to reflect about your business?
See above
What is your tagline or slogan?
Our tagline is not chosen. A working tagline might be: “Pioneering Freedom in Body, Mind, & Spirit”
What is the overall message you are trying to convey to your target audience?
Increasing freedom comes from simply shifting your vibration. We have a system to do that. The results of the shift will be more freedom in every area of your life and also a new paradigm of consciousness
Where will your new logo be used?
In the mastheads of all of our sites and publications, all emails, on all products, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
• Landmark Education (www.landmarkeducation.com) – no graphic logo
• Waking Down in Mutuality (www.wakingdown.org) – logo is too busy for me, although does elicit curiosity
• Centerpointe Research Institute (www.centerpointe.com) – logo is clean, crisp, really good for what they are selling
What sets you apart from your competitors?
We go through the body to achieve the results we promise.
Our products are aimed at stabilizing you in the experience of a peak experience. We develop practical skills in the subtle world.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Freedom in body, mind & spirit
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
No text. Graphic Image only.
What type of product or service do you offer?
Education and experience to create freedom in body, mind, & spirit. The name of our product is “Freedom Frequencies”.
How long have you been in business?
5 years (under the name At Ease Technologies, which we are changing)
What do you hope to accomplish with your new identity?
We are creating an internet product marketing business. We want a graphic image that will represent us in all of our published e-vehicles (newsletter, blog, portal site, etc.) which may have their own names. This image and our colors and fonts will define a brand for us.
What are your long term goals?
Create an internet product sales business that attracts like-minded folks from around the world. WORLD PEACE.
When is the deadline for final entries before choosing a designer?
Fri, Aug. 10
Audience Profile:
Seekers. Mostly baby boomers, but can be any age. At least a modest degree of financial and life success so that they are interested in “what else.” Want to address their desire for increased personal freedom.
Who would you like to add to your audience?
?
Perception/Tone/Guidelines:
What type of logo would you like?
Simple graphic that makes me relax and get curious when I look at it;
Clean-looking
Do you have any colors in mind for your logo? (if so, why?)
We have been using mid-range blues (perhaps with a little yellow or gold)
Must also look good in black and white.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No definites. BUT ideas which weave through our work are:
Vibration; frequencies; waves
Connecting heaven and earth/the spiritual and the practical
Centeredness
Flow
Light
Merging of East and West, mystical and technological
Inner peace, ease
Stillness
Working through the body
DNA Spiral
Communication Strategy:
What attributes would you like your logo to reflect about your business?
See above
What is your tagline or slogan?
Our tagline is not chosen. A working tagline might be: “Pioneering Freedom in Body, Mind, & Spirit”
What is the overall message you are trying to convey to your target audience?
Increasing freedom comes from simply shifting your vibration. We have a system to do that. The results of the shift will be more freedom in every area of your life and also a new paradigm of consciousness
Where will your new logo be used?
In the mastheads of all of our sites and publications, all emails, on all products, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
• Landmark Education (www.landmarkeducation.com) – no graphic logo
• Waking Down in Mutuality (www.wakingdown.org) – logo is too busy for me, although does elicit curiosity
• Centerpointe Research Institute (www.centerpointe.com) – logo is clean, crisp, really good for what they are selling
What sets you apart from your competitors?
We go through the body to achieve the results we promise.
Our products are aimed at stabilizing you in the experience of a peak experience. We develop practical skills in the subtle world.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Freedom in body, mind & spirit