[Project Complete] Aug. 14th :: $150 :: Logo for Restaurant Website

[StuMC10]

Admin code added by Abby - 2L0565122F864894M

Project Summary:
What text should be included in the main part of the logo?
OrderFoodOnTheWeb.com

What type of product or service do you offer?
This is an online directory for people to order food from a variety of restaurants

How long have you been in business?
Just started

What do you hope to accomplish with your new identity?
Distinguishable brand that has a fun appeal but yet professional at the same time.

When is the deadline for final entries before choosing a designer?
14 August 2007

Audience Profile:
Please describe your existing audience
- General public looking to order food from the comfort of their home.
- Restaurant owners thinking about advertising their business online

Perception/Tone/Guidelines:
What type of logo would you like?
A very professional looking logo that is simple, modern and fun.

Do you have any colors in mind for your logo? (if so, why?)
No

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No

Communication Strategy:
What attributes would you like your logo to reflect about your business?
I'd like it to be obvious that this is a place to order food on the web.

What is the overall message you are trying to convey to your target audience?
It's easy to order food from your favorite restaurants online.

Where will your new logo be used?
On Business Cards, Letter head and websites.

Competitive Positioning:
Who are your competitors and what do you think about their logos?
http://www.citywaiter.com/
http://www.campusfood.com/
http://www.dotmenu.com/

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Convenience.

[nhr]

Hello again Stu :)

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/OrderFoodOnTheWeb_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/OrderFoodOnTheWeb2_nhr.png

Thank you.

[Unorthodox]

:)

[StuMC10]

NHR - it's great to hear from you again :)

I like the first color set the best. I also like how you incorporated the "computer hand". Little items like that to resemble the "online" part are definitely welcomed.

The one thing I'm not too fond of is the serving plate because I think it's used quite a bit by many other people. Some ideas I had were to perhaps use something to do with eating like "licking lips", or taking a bite out of something. I'm looking for something different and unique.

I like the simplicity of the font but was wondering if we could incorporate a font with a little more character. Also, don't be afraid to mix it up as far placing the text on top of each other instead of always in a straight line.

Unorthodox - it's good to have your creative designs again :)

Since this site will be serving a wide market of all kinds of restaurants I'd like to keep the logo in generic. I think the fancy waiter wouldn't fit for some of the fast food restaurants we are serving.

So the logo has to be fun, youthful and professional but yet generic enough so that restaurants of all different kinds would be comfortable with it.

Let me know if you have any other questions.

Take care.

Stu

[DraganB]

One from me:

[StuMC10]

DraganB - thanks for the design.

I like the colors and the creativity with the text. I'm not fond of the serving plate. I'd like to try something a little more unique.

Some thoughts might be licking lips, a bite of something, cutlery, food bib etc.

Looking forward to seeing your other designs.

Take care.

Stu

[DraganB]

Is this the bib you wanted? :

[tini1]

Hello:)

[tini1]

Color variation, more detail to logo:)

[Unorthodox]

:)

[StuMC10]

DraganB and Unorthodox - thanks for your designs but I think Tini has nailed exactly what we are looking for.

Tini - Thanks for your designs, they look fantastic :)

We prefer the second version - those little adjustments really make a difference.

We also really like the way you've incorporated both the "food" and the "online" aspects into the design.

There are a couple things we'd like to try.

1) Making the font a little stronger
2) Switching the direction of the mouse cord so that it goes above

Let me know if you have any other questions.

Take care.

Stu

[tini1]

Thank you for feed back...here are the revisions, let me know if you'd like to see anything else:)

[nhr]

NHR - it's great to hear from you again :)

I like the first color set the best. I also like how you incorporated the "computer hand". Little items like that to resemble the "online" part are definitely welcomed.

The one thing I'm not too fond of is the serving plate because I think it's used quite a bit by many other people. Some ideas I had were to perhaps use something to do with eating like "licking lips", or taking a bite out of something. I'm looking for something different and unique.

I like the simplicity of the font but was wondering if we could incorporate a font with a little more character. Also, don't be afraid to mix it up as far placing the text on top of each other instead of always in a straight line.


Hello again and thank you for the feedback.
I did what you requested from me, but to late, I gues...

However:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/OrderFoodOnTheWeb3_nhr.png

[Unorthodox]

one last :P

[StuMC10]

Sorry for the delay but we had trouble selecting between two of the designs and needed to get the opinion of some other people.

Tini - thanks so much for your designs but the last minute entry from NHR stole the hearts of our office.

NHR - We'd like to select you as the winner of this contest. Please send us the files as both a PSD as well as an Illustrator file.

Thanks!

Stu

[DraganB]

Congrats, NHR buddy, you nailed this one right :)

[nhr]

Wow! Thank you very much for chosing my design Stu :)
( and thank you Dragan :) )

Files has been sent.
You know, check your Private Messages for the download link:
http://www.designoutpost.com/forums/private.php?

:)

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to Logo Project Archives.