shadstone
08-16-2007, 01:47 PM
Admin code added by Abby - 6M111502EF431221H
Project Summary:
What text should be included in the main part of the logo? the words - "Load Pipe" with or without the space between
What type of product or service do you offer? project management and deal negotiations for the import export business
How long have you been in business? this website is brand new - has not yet been introduced to the public but under serious IT development/
What do you hope to accomplish with your new identity?
What are your long term goals? Serve as a deal negotiation, project management, group collaboaration site for long term complex transactions online
When is the deadline for final entries before choosing a designer? 7 days- Aug 23
Audience Profile:
Please describe your existing audience - the first industry Load Pipe is planning to target is the Import / export industry, international business of exchanging goods. This industry has generations who are still not 100% adapting the computer age, so this project must be straight forward and FUN/Easy to use.
Who would you like to add to your audience? na
Perception/Tone/Guidelines:
What type of logo would you like? Fun place to negotiate deals and track deals online. Simple, straightforward, fun, and safe.
Do you have any colors in mind for your logo? (if so, why?) - color theme is on http://www.loadpipe.com - black, avacado, white. Why, we feel that is the best combination for this site style.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No, not sure if this should just be a logo of words, or any actual symbolism.
My idea is this -
LOAD = funnel of massive amount of data, amount of communication (emails, chats, faxes, phone calls) all funnels into this LOAD at the beginning
PIPE = stramlining, centralizing all this data, organizing it, planning it out over time.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Organized
Safe,
Fun
reliable - keeps your data/project online
What is your tagline or slogan?
none yet
What is the overall message you are trying to convey to your target audience?
Find a product but need a safe, online, 3rd party management system, come here and lets "make a deal" happen.
Where will your new logo be used?
website, marketing material - brochures, flash, etc
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Competitors are project management / collaboration sites - basecamphq.com possibly, not directly, as this is deal management.
List competitive URLs if possible
What sets you apart from your competitors?
This is filling a Niche of import export, as we grow we'll apply this to other industries directly - but we target and cater to one specific industry and allow those users to feel they are in a system formatted for their industrys needs.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Find a deal, make a deal, track a deal, repeat a deal - CLOSE MORE SALES, make more deals a reality - load pipe
Project Summary:
What text should be included in the main part of the logo? the words - "Load Pipe" with or without the space between
What type of product or service do you offer? project management and deal negotiations for the import export business
How long have you been in business? this website is brand new - has not yet been introduced to the public but under serious IT development/
What do you hope to accomplish with your new identity?
What are your long term goals? Serve as a deal negotiation, project management, group collaboaration site for long term complex transactions online
When is the deadline for final entries before choosing a designer? 7 days- Aug 23
Audience Profile:
Please describe your existing audience - the first industry Load Pipe is planning to target is the Import / export industry, international business of exchanging goods. This industry has generations who are still not 100% adapting the computer age, so this project must be straight forward and FUN/Easy to use.
Who would you like to add to your audience? na
Perception/Tone/Guidelines:
What type of logo would you like? Fun place to negotiate deals and track deals online. Simple, straightforward, fun, and safe.
Do you have any colors in mind for your logo? (if so, why?) - color theme is on http://www.loadpipe.com - black, avacado, white. Why, we feel that is the best combination for this site style.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No, not sure if this should just be a logo of words, or any actual symbolism.
My idea is this -
LOAD = funnel of massive amount of data, amount of communication (emails, chats, faxes, phone calls) all funnels into this LOAD at the beginning
PIPE = stramlining, centralizing all this data, organizing it, planning it out over time.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Organized
Safe,
Fun
reliable - keeps your data/project online
What is your tagline or slogan?
none yet
What is the overall message you are trying to convey to your target audience?
Find a product but need a safe, online, 3rd party management system, come here and lets "make a deal" happen.
Where will your new logo be used?
website, marketing material - brochures, flash, etc
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Competitors are project management / collaboration sites - basecamphq.com possibly, not directly, as this is deal management.
List competitive URLs if possible
What sets you apart from your competitors?
This is filling a Niche of import export, as we grow we'll apply this to other industries directly - but we target and cater to one specific industry and allow those users to feel they are in a system formatted for their industrys needs.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Find a deal, make a deal, track a deal, repeat a deal - CLOSE MORE SALES, make more deals a reality - load pipe