[Project Complete] Sept 11 : $150 : Asymilate Logo redesign

[asymilate]

Admin code added by Abby - 7KC973380V122474A

Project Summary:
What text should be included in the main part of the logo?
Asymilate
Financial Markets Consulting
'Going forward together'




What type of product or service do you offer?
Consulting to the Investment Banking and Financial Services sectors. Provision of Banking and tecnology services across the financial markets space

How long have you been in business?
Since 2002 - 5 years

What do you hope to accomplish with your new identity?
We are a young, dynamic company that provide specialist skills. We want the identity to associate with the financial markets space

What are your long term goals?
We would like to consult cross industry so we could do this by changing the caption. For example Asymilate - Insurance solutions / Asymilate Mobile Technologies etc. That way we reinforce the brand

When is the deadline for final entries before choosing a designer?
3 weeks ie 11th September

Audience Profile:
Please describe your existing audience
Leading banks and financial institutions

Who would you like to add to your audience? None

Perception/Tone/Guidelines:
What type of logo would you like?
Bold, dynamic, innovative, pioneering, safe and reliable

Do you have any colors in mind for your logo? (if so, why?)
Blue shades is our exising colour - we would like the logo to have similar colours so that Clients can associate with the brand they have been working with.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The three triangle logo is our identity as it is the convergence or people, technolgy and banking

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Creatitve and inspiring - Clean and concise

What is your tagline or slogan?
'Going forward together'

What is the overall message you are trying to convey to your target audience?
That we wish to work in partnership to solve complex problems


Where will your new logo be used?
Website, letterhead, business cards, presentation backdrop, proposals - (must fit in the header of word documents), signage and computer wallpaper. We would like a vector based format, jpg, and other formats that printers request for high quality print.

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Consulting firms - Accenture / IBM / City Practitioners / Capco etc

List competitive URLs if possible
www.capco.com
http://www.dc.com/
www.ma-p.com
www.accenture.com
http://www.cmc-change.com/
http://www.riskcare.com/

What sets you apart from your competitors? We are smaller, provide a depth of skill which the bigger companies cannot supply.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Partnership

Please find attached the existing logo, a previous version of the logo and the computer wallpaper

[elogonics]

:)

[asymilate]

:)
Hi,

Thanks for the design. Some comments:

1.) We are not able to see the slogan 'Going forward together'
2.) With the triangles above the name, we are not sure it would fit on headers of documents as too much space would be required
3.) Could you create a more 3D type image to show perspective and depth. Our first logo had a drop shadow and if we could create a feeling of moving forward together it would be good.
4.) Could you create a 'softer image'

Many thanks

[elogonics]

Thanks. Here's another version. :)

[elogonics]

:)

[elogonics]

:)

[OffbeatDesign]

Thanks

[Unorthodox]

:)

[asymilate]

:)

Hi - we like designs 4 and 8 the best. The reason is that the drop shadow creates a professional effect and it is modern and clean. Please could you investigate variations of this to create a progressing and dynamic company.

Regarding the text, we are wondering if you could italicise the text for 'going forward together' and make it smaller as the text seems to take over the logo.

How would the logo blend into a screensaver backdrop?

[asymilate]

Sorry meant to say messages 4 and 6 are the most appropriate - a blend of 4, 6, 7 might be a good design

[elogonics]

Here's another idea. :)

[asymilate]

Here's another idea. :)
Hi - We don't like the idea of a circle enclosing the triangles as it gives the feeling of imprisonment. Monotone blue colors for the triangles seems a little bland if it is in colour. Could we try a couple of things:

1.) Change the text so that the logo doesn't look like a book. Perhaps make some font's smaller like the slogan but keep Asymilate large, financial markets next largest and then say 'going forward together' smaller in italics
2.) Could you propose some more ideas for the triangles - make them modern and more rounded instead of pointed.

Many thanks

[elogonics]

:)

[elogonics]

:)

[guetizo]

Hi,

http://pvdesign.com.sapo.pt/asymilate/originall_asymilate.png

[asymilate]

Hi - Messages 13 and 14 look good. We like the following:

1.) Triangles are more modern and look softer to the eye and therefore more appealing.
2.) Drop shadow works well as it provides an additional dimension

However improvements could be:
1.) Review of the shades of the current blue - 14 is just in one colour and would be far better in 3 colours. The windows backdrop blue colour is R166 / G202 / B240 - blue shades that blend in easily with this combination would make it easy to integrate to the background.
2.) Fonts - could you try lower case font and relook the layout and spacing as it could be less cluttered.

Can you think of any subtle ways of introducing movement to the logo? For example, as if the triangles were in a forward moving motion (say like a wind / rolling ball). It might be very difficult but if you could incorporate a letter 'a' in the centre of the three triangles it would be quite unique !

thanks alot

[Bill]

Here's mine...

[elogonics]

:)

[elogonics]

:)

[asymilate]

:)
Hi - our thinking is that we like 14 the best since the drop shadow makes the design look professional. We think however that given there is a drop shadow you might need to change the size so that it would fit well in headers.
Message 18 is also good as it uses the three colours. the spikes for movement need to be more subtle however. in message 14 there is also good use of fading which we like. do you think the font colour would work better in black. could you try blending some of these ideas please

[elogonics]

Hi, here it is.

[elogonics]

:)

[elogonics]

:)

[castell]

http://www.visualadv.net/projects/50/8_prev.gif

[Artemii]

Hello! :)

[asymilate]

Hi, here it is.
Hi - Please could you try a design that is a modification of message #21. We think that the letters are too wide and might take up too much space in a document header. Could you also please make sure the drop shadow is exactly aligned with the lowest lettering.

Many thanks

[asymilate]

hi - could we see this one without the spikes but a drop shadow or other professioinal effect?

[asymilate]

:)
Hi - Could we see this one without the spikes - they look a bit scary but if there was another effect which is softer that creates movement or a shadow / 3d effect it would be really great

[elogonics]

Hi thanks for your direction. :)

[elogonics]

Original size, with reduced font spacing.

[elogonics]

Another revision.

[elogonics]

:)

[BlueCherryGraphics]

v1

[asymilate]

Hi thanks for your direction. :)
Sorry to mess you around but now that you have moved the triangle up it looks a bit wonky - could you move the triangles back down but perhaps the drop shadow is a little less deep ?

[asymilate]

Another revision.
Hi - I think the top one looks good - if you could make the shadow more 3d or like a reflection in your other designs then I think it is quite attractive and more or less there - we think it is one of 2 designs

[elogonics]

Thanks. :)

[elogonics]

Another one. :)

[asymilate]

Another one. :)

Hi - we would like to announce this logo as the winner. The blue triangles with the drop shadow.

Please could we have a high quality vector format which doesn't loose its shape easily as well as jpg, bmp and other formats which you think would be most appropriate to send through to design and printing houses.

Many thanks

[elogonics]

Thank you for choosing my design. Please provide me with your email add for file delivery, you can post it here or give it to me via private message.

Thanks again. :)

[BlueCherryGraphics]

Congratulations Rainier.

This thread has been moved to the Revisions forum.

Client, please post a note in the thread once you receive the final files.

Thanks! :)

[asymilate]

mitesh.soni@asymilate.com - many thanks

[elogonics]

Files sent. Thank you. :)

[BlueCherryGraphics]

PROJECT UPDATE: this thread has been moved to Logo Project Archives.

Client, the thread is still open for posting should you need to do so and you may also contact your designer directly with any questions, etc.

Thanks!