Wavecrest
08-23-2007, 11:15 AM
Admin code added by Abby - 9UK36666C6806150D
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Wavecrest Studio
What type of product or service do you offer?
Wedding and portrait photography
How long have you been in business?
Four years
What do you hope to accomplish with your new identity?
I'd like to give my business a fresh, contemporary look that better defines and identifies it
What are your long term goals?
To increase my client base through brand recognition
When is the deadline for final entries before choosing a designer?
September 25th, 2007
Audience Profile:
Please describe your existing audience
Mostly 25 to 25 year old professionals with new or establihed careers. Financially independant
and able to pay for services on their own.
Who would you like to add to your audience?
More of the same, and to add a progressively more upscale clientele
Perception/Tone/Guidelines:
What type of logo would you like?
One that is clean, and incorporates the Wavecrest theme. References to ocean, sand, earthy elements would be great!
The logo should feel at home on the web, in print, and as an overlay for images as well.
Do you have any colors in mind for your logo? (if so, why?)
Our current website includes various blues / bue-greys and color harmony would be important
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Uncertain, but something incorporating waves would be nice. I would like to stay away from any standard refernces to
cameras, lenses, etc.....
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Creativity, integrity, quality and style
What is your tagline or slogan?
Professional photography with a personal touch
What is the overall message you are trying to convey to your target audience?
We are the upscale, quality photographer to choose
Where will your new logo be used?
Website, Print materials, branding of images
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There are many..............too many to define!
List competitive URLs if possible
What sets you apart from your competitors?
Completely personal service, attention to detail, and high product quality
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Moments last for seconds, Images last forever
We are seeking a clean, fresh logo that incorporates elements from the studio's anme and stylistic elements.
Thanks in advance!
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Wavecrest Studio
What type of product or service do you offer?
Wedding and portrait photography
How long have you been in business?
Four years
What do you hope to accomplish with your new identity?
I'd like to give my business a fresh, contemporary look that better defines and identifies it
What are your long term goals?
To increase my client base through brand recognition
When is the deadline for final entries before choosing a designer?
September 25th, 2007
Audience Profile:
Please describe your existing audience
Mostly 25 to 25 year old professionals with new or establihed careers. Financially independant
and able to pay for services on their own.
Who would you like to add to your audience?
More of the same, and to add a progressively more upscale clientele
Perception/Tone/Guidelines:
What type of logo would you like?
One that is clean, and incorporates the Wavecrest theme. References to ocean, sand, earthy elements would be great!
The logo should feel at home on the web, in print, and as an overlay for images as well.
Do you have any colors in mind for your logo? (if so, why?)
Our current website includes various blues / bue-greys and color harmony would be important
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Uncertain, but something incorporating waves would be nice. I would like to stay away from any standard refernces to
cameras, lenses, etc.....
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Creativity, integrity, quality and style
What is your tagline or slogan?
Professional photography with a personal touch
What is the overall message you are trying to convey to your target audience?
We are the upscale, quality photographer to choose
Where will your new logo be used?
Website, Print materials, branding of images
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There are many..............too many to define!
List competitive URLs if possible
What sets you apart from your competitors?
Completely personal service, attention to detail, and high product quality
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Moments last for seconds, Images last forever
We are seeking a clean, fresh logo that incorporates elements from the studio's anme and stylistic elements.
Thanks in advance!