ohanaventuresinc
08-24-2007, 10:57 PM
(Admin code added by palmer - 6R897307D8221290E, 3HE108756K0821108)
Hi Designers, looking forward to your wonderful ideas and creative on this campaign.
Project Summary:
What text should be included in the main part of the logo?
Logo:
2MomsTalk.com
Header:
(Include the slogan below:
About Life.
Header should/could be at least 970 pixels wide by max. 200 pixels high.
What type of product or service do you offer?
Sarah and Tania, two hip & cool moms (in their 30s), get together to "talk" about what matters to them.
They'll cover topics like favorite recipes, differences in their styles of fashion, shopping, parenting & life.
Sarah and Tania will blog, vlog and podcast their casual "talks", all the while informing and entertaining their audience of moms.
How long have you been in business?
This is a new venture starting this year.
What do you hope to accomplish with your new identity?
To put a smile on Mom's faces - where they can feel a bond, a trust. Colors & creative that show they are relatable. Moms can relate to them, trust, like friends next door that come over for a cup of coffee and talk about life.
What are your long term goals?
To establish a large base of women who are subscribers to their membership site. To develop a platform for TV or radio.
When is the deadline for final entries before choosing a designer?
September 15th.
Audience Profile:
Please describe your existing audience
Working Moms & Stay-At-Home Moms between 25-45 years. Women who are attempting to balance a career, home, life,
relationships, and children, who are looking for ways to carve time out for themselves.
Who would you like to add to your audience?
Expectant mothers.
Perception/Tone/Guidelines:
What type of logo would you like?
(Repeat from above) To put a smile on Mom's faces - where they can feel a bond, a trust. Colors & creative that show they are relatable. Moms can relate to them, trust, like friends next door that come over for a cup of coffee and talk about life.
Fresh. Funky. Sophisticated.
Do you have any colors in mind for your logo? (if so, why?)
No - open to creative options.
Preferably not yellow, as it makes Sarah ill ;-) Honestly, splashes or accents of yellow are fine if needed.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No. Open to creative options.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Savvy moms who enjoy life - combining family, work and play.
What is your tagline or slogan?
About Life.
Where will your new logo be used?
On our website/s, merchandise, recipe books, CD/DVD covers + inserts, stationary (maybe).
More information may be posted when we can figure out answers to them ;-)
Hi Designers, looking forward to your wonderful ideas and creative on this campaign.
Project Summary:
What text should be included in the main part of the logo?
Logo:
2MomsTalk.com
Header:
(Include the slogan below:
About Life.
Header should/could be at least 970 pixels wide by max. 200 pixels high.
What type of product or service do you offer?
Sarah and Tania, two hip & cool moms (in their 30s), get together to "talk" about what matters to them.
They'll cover topics like favorite recipes, differences in their styles of fashion, shopping, parenting & life.
Sarah and Tania will blog, vlog and podcast their casual "talks", all the while informing and entertaining their audience of moms.
How long have you been in business?
This is a new venture starting this year.
What do you hope to accomplish with your new identity?
To put a smile on Mom's faces - where they can feel a bond, a trust. Colors & creative that show they are relatable. Moms can relate to them, trust, like friends next door that come over for a cup of coffee and talk about life.
What are your long term goals?
To establish a large base of women who are subscribers to their membership site. To develop a platform for TV or radio.
When is the deadline for final entries before choosing a designer?
September 15th.
Audience Profile:
Please describe your existing audience
Working Moms & Stay-At-Home Moms between 25-45 years. Women who are attempting to balance a career, home, life,
relationships, and children, who are looking for ways to carve time out for themselves.
Who would you like to add to your audience?
Expectant mothers.
Perception/Tone/Guidelines:
What type of logo would you like?
(Repeat from above) To put a smile on Mom's faces - where they can feel a bond, a trust. Colors & creative that show they are relatable. Moms can relate to them, trust, like friends next door that come over for a cup of coffee and talk about life.
Fresh. Funky. Sophisticated.
Do you have any colors in mind for your logo? (if so, why?)
No - open to creative options.
Preferably not yellow, as it makes Sarah ill ;-) Honestly, splashes or accents of yellow are fine if needed.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No. Open to creative options.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Savvy moms who enjoy life - combining family, work and play.
What is your tagline or slogan?
About Life.
Where will your new logo be used?
On our website/s, merchandise, recipe books, CD/DVD covers + inserts, stationary (maybe).
More information may be posted when we can figure out answers to them ;-)