[Project Complete] Due: Sept 1 - Logo design for footwear review site - $250

[gabrielstale]

Admin code added by Abby - 4HD313652G9613458

Project Summary:

What text should be included in the main part of the logo?

The Company Name – Footwearbox.com

What type of product or service do you offer?

Footwear

How long have you been in business?

< 1 Year

What do you hope to accomplish with your new identity?

I need a new logo as an interim step to a larger site template redesign. The completion of the logo will set the tone for the site template.

What are your long term goals?

To provide an informative website experience for individuals looking for unbiased advice about their choices in footwear.

When is the deadline for final entries before choosing a designer?

September 1, 2007

Audience Profile:

Please describe your existing audience

Individual who knows what kinds of footwear they want and are looking for objective advice as to which brand(s) are best.

Perception/Tone/Guidelines:
What type of logo would you like?

Vibrant, yet professional.

Do you have any colors in mind for your logo? (if so, why?)

No.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

Something with shoes??

Communication Strategy:

What attributes would you like your logo to reflect about your business?

It should communicate a welcoming tone that also conveys objectivity and reliability.

What is your tagline or slogan?

I have a few I'd like to try...

Where your feet go for advice
In praise of shoes
Vote with your feet
Simply shoe reviews
One-stop shoe reviews
The shoe review resource

What is the overall message you are trying to convey to your target audience?

That footwearbox.com is an objective, unbiased resource for individuals looking for advice about their choices in footwear.

Where will your new logo be used?

On the website (www.footwearbox.com)

Competitive Positioning:

Who are your competitors and what do you think about their logos?

BizRate, RateItAll, Viewpoints

List competitive URLs if possible

http://www.bizrate.com/clothing_accessories/
http://www.rateitall.com/s-wl-101-apparel.aspx
http://www.viewpoints.com/Clothing

What sets you apart from your competitors?

We are focused exclusively on shoes.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

Shoes. :)

Thanks,

Gabe

[DraganB]

A simple one:

[gabrielstale]

Dragan,

Nice and simple. Perhaps something that looks a little more like a shoe or a pair of shoes. Please note the revised slogans above.

Thanks,

Gabe

[giant]

Here's from me... :)

[giant]

Here's from me again...
f, shoes, and box... :)

[gabrielstale]

I like the one with the shoe better. Can you do one with a man and woman's shoe together? Also, please put the following slogan in, "Your Brand Name Shoe Resource". I want to see how that looks.

Thanks.

[DraganB]

:)

[djaka]

:)

[djaka]

:d

[giant]

Here's from me again... :)

[giant]

one more... :)

[gabrielstale]

EVERYONE: I forgot to mention that I would like to be able to take the non-text portion of any logo you make and turn it into a browser icon, so make sure it will be visible in the browser bar. You can test it here http://www.chami.com/html-kit/services/favicon/

DraganB - I like the letter formatting but I don't really like the soles of the shoes... Can you try again??

DewyJawa - I don't like the box around the word box. Go for something simpler with the shoes I think as well...

Djaka - I like the creative use of the shoebox but after mulling it over some, I don't really think its what I'm looking for, the other guys are closer...

Remember that the logo should convey (if possible) shoe reviewing as well. You guys are doing great, thanks!

[DraganB]

:)

[gabrielstale]

Dragan,

Getting there... I like the text layout and the shoe but not the box. Can you make it "footwear" BLACK, ".com" and the slogan RED similar to the red you used initially?

Also, I have attached a file... I would like to have a ladies heel in combination with the man's shoe. Laid out kind of like I did in the image.

Please include each different slogan in each sample. I have also illustrated this in the file.

Thanks!

[DraganB]

:)

[gabrielstale]

Dragan, sorry.. I should have been more specific. Make the shoes red and black like the logo. Also, change the word "box" to red and ".com" to black as well. Otherwise looking good.

[castell]

http://www.visualadv.net/projects/50/4_prev.gif

[DraganB]

:)

[gabrielstale]

Dragan, I like the both pairs of shoes that are red. Is it possible to make them look a bit more realistic? Some shadowing, glossiness, etc.

Castell, interesting. Maybe a little too "sporty" though.

[DraganB]

:)

[gabrielstale]

Thanks Dragan... That's good for now, I'll save your latest version for comparison. If you want to try anything else, that's fine as well. In the meantime, I'll wait to see what anyone else has in mind. Still open everyone, don't be shy! :)

A good reference site to check out would be www.shoeiq.com.

Thanks!

[giant]

Here's from me again... :)

[giant]

one more... :)

[gabrielstale]

DewyJawa, I think I'd like to see the shoes and the box without as many lines and possibly to the left of the name.

DraganB (or anyone else)... Would you mind taking a stab at a pair of shoes rendered in a manner similar to the bull sketching in the image so as it looks like it they have been "drawn onto or written onto" the page. I would like it somehow to convey users giving feedback, reviews, etc.

Anyone know what I mean?

Thanks!

[DraganB]

:)

[Titania]

I'm working on this, I'll post asap! :yes:

[elogonics]

:)

[djaka]

:)

[gabrielstale]

DraganB... I think yours looks good. Leave it that way for a bit.

Djaka, very cool. I like the direction of that... Is there any way to incorporate a male shoe as well? I'm not 100% crazy about that script font. Maybe try another script and move it down from the footwearbox.com a smidge.

Elgonics, not really my taste. Thanks though.

[gabrielstale]

Djaka, also of the two of them, I like the 2nd one better. The one with the solid colors.

[Taldo]

combining the box and speech bubble which represents giving feedback, reviews, etc...

[gabrielstale]

Carol, this really great as well. Any chance I could see a version of this with the various slogans I listed??

[Taldo]

:)

[Titania]

:)

[giant]

Here's from me again... :)

[giant]

again... :)

[giant]

one more... :)
Thank You.

[Unorthodox]

:)

[gabrielstale]

:)

Hey this is great. I would like to see it without the ".com" in the box. Also, could you give me some other colors instead of orange, make the "F" lowercase and include a few versions with the slogans I listed?

[gabrielstale]

Carol, ok thanks. I like those. You are all set for now...

Dewy Jawa, I just don't think we're making a connection on this. Thanks anyway.

Unorthodox, cool but not for me this time. Thanks!

[Titania]

:)

[gabrielstale]

Everyone, thanks so much for all of your creative design ideas. I spent the weekend reviewing them all and I have chosen Carol Taldo as the winner.

Thanks again for participating!

Gabe

[Taldo]

Thanks! Let me know which color and tagline you like. :)

[Paula23]

This project is now in the Revisions Forum.
Please let us know when the files have been received :yes:

[Taldo]

please post any revisions you need..thanks!

[gabrielstale]

Hey Taldo, sorry been busy. I would like the tagline to say "brand name shoe reviews". Also, I would like to know how to reach you again since I will likely be creating add'l. sites based upon the same concept but for purses and sunglasses.

Thanks,

Gabe

[Taldo]

hi - please check private messages..thanks!

[Taldo]

files sent

[BlueCherryGraphics]

PROJECT UPDATE: this thread has been moved to Logo Project Archives.