coconut
08-28-2007, 07:16 PM
Admin code added by Abby - 4JK55525HL6552210, 1R2954589F9215327
The Coffee and Coconut Company is in start up phase in the (consumer) marketing of organic arabica coffee and virgin coconut oil produced by indigenous farmers in remote areas of Papua New Guinea. The brand name for both product lines is 'Niugini Gold'. Sales of the products will be via an internet marketing campaign and we will be looking for web site designers closer to pre launch. The logo design will hopefully represent the raw material aspects of coffee beans and coconuts and most importantly the human element being the farmers who grow the fruit. The brand and company name needs to be incorporated in the logo text.
Exotic and Tropical is the image we are endeavouring to convey. Please let me know if there is any further info needed to help with the process.
What text should be included in the main part of the logo?
1. NIUGINI GOLD
2. The Coffee and Coconut Company
What type of product or service do you offer?
100% organic Arabica Coffee and Virgin Coconut Oil
How long have you been in business?
This is a start up but part of a group thats been operating for several years.
What do you hope to accomplish with your new identity?
To bring to a niche market the unique experience of a sustainable natural product range grown in an exotic and tropical setting by a remote indigenous rural society.
What are your long term goals?
To enhance the economic livelihoods of remote PNG farmers and build awarenss of PNG's abundant and sustainable organic coffee and coconut products through building a retail customer base via internet sales.
When is the deadline for final entries before choosing a designer?
12th Sept
Audience Profile:
Two-fold Niche market. Gourmet Coffee lovers and virgin coconut oil for the health conscious.
Who would you like to add to your audience?
The socially aware segment (Fairtrade etc) who wish to see that the product they buy is sustainable. By sustainable we mean for the entire natural environment from the earth to human beings.
Perception/Tone/Guidelines:
Exotic, Tropical , Warm , Friendly and Fun...
Do you have any colors in mind for your logo? (if so, why?)
The product, its source and the people are abundant in vibrant primary natural colours!
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The product image (generic coffee beans and coconuts)should represent easily but the human element is most important.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Organic, Exotic, sustainable, a unique experience .....
What is your tagline or slogan?
No tagline has been thought of at this stage.any suggestions welcome.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?
Web site and product labels
Competitive Positioning:
Who are your competitors and what do you think about their logos?
For coffee see www.bocajava.com for coconut see www.tropicaltraditions.com
Not that we are overly impressed with thier logo design but as they are the top internet marketers of similar products we are offering they have our respect.
What sets you apart from your competitors?
We are in partnership with the farmer. -authentic origin cannot be bettered.
A few images attached to prompt your imagination.
The Coffee and Coconut Company is in start up phase in the (consumer) marketing of organic arabica coffee and virgin coconut oil produced by indigenous farmers in remote areas of Papua New Guinea. The brand name for both product lines is 'Niugini Gold'. Sales of the products will be via an internet marketing campaign and we will be looking for web site designers closer to pre launch. The logo design will hopefully represent the raw material aspects of coffee beans and coconuts and most importantly the human element being the farmers who grow the fruit. The brand and company name needs to be incorporated in the logo text.
Exotic and Tropical is the image we are endeavouring to convey. Please let me know if there is any further info needed to help with the process.
What text should be included in the main part of the logo?
1. NIUGINI GOLD
2. The Coffee and Coconut Company
What type of product or service do you offer?
100% organic Arabica Coffee and Virgin Coconut Oil
How long have you been in business?
This is a start up but part of a group thats been operating for several years.
What do you hope to accomplish with your new identity?
To bring to a niche market the unique experience of a sustainable natural product range grown in an exotic and tropical setting by a remote indigenous rural society.
What are your long term goals?
To enhance the economic livelihoods of remote PNG farmers and build awarenss of PNG's abundant and sustainable organic coffee and coconut products through building a retail customer base via internet sales.
When is the deadline for final entries before choosing a designer?
12th Sept
Audience Profile:
Two-fold Niche market. Gourmet Coffee lovers and virgin coconut oil for the health conscious.
Who would you like to add to your audience?
The socially aware segment (Fairtrade etc) who wish to see that the product they buy is sustainable. By sustainable we mean for the entire natural environment from the earth to human beings.
Perception/Tone/Guidelines:
Exotic, Tropical , Warm , Friendly and Fun...
Do you have any colors in mind for your logo? (if so, why?)
The product, its source and the people are abundant in vibrant primary natural colours!
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The product image (generic coffee beans and coconuts)should represent easily but the human element is most important.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Organic, Exotic, sustainable, a unique experience .....
What is your tagline or slogan?
No tagline has been thought of at this stage.any suggestions welcome.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?
Web site and product labels
Competitive Positioning:
Who are your competitors and what do you think about their logos?
For coffee see www.bocajava.com for coconut see www.tropicaltraditions.com
Not that we are overly impressed with thier logo design but as they are the top internet marketers of similar products we are offering they have our respect.
What sets you apart from your competitors?
We are in partnership with the farmer. -authentic origin cannot be bettered.
A few images attached to prompt your imagination.