drew
08-29-2007, 09:30 AM
Admin code added by Abby - 51X55859A08719326
Project Summary:
What text should be included in the main part of the logo?
RomeoChurch.com
See our site at: www.romeochurch.com (http://romeochurch.com)
What type of product or service do you offer?
Obviously, we're a church. But RomeoChurch.com is geared more towards people who aren't attending our church yet.
How long have you been in business?
165+ years
What do you hope to accomplish with your new identity?
This is a key component of our branding strategy. All of our churchwide marketing will be "romeochurch.com" driven. So we want the logo to be remarkable, easy-to-identify, and unique. In our community, advertising a church as a .com is unique... we want to capitalize on that.
What are your long term goals?
Brand identity
When is the deadline for final entries before choosing a designer?
September 15th
Audience Profile:
Please describe your existing audience
Our community is middle class, suburban. We're primarily reaching young families and empty nesters.
Who would you like to add to your audience?
We're hoping to reach more young families and young adults. Our target audience is web-savvy, is creative, and fun. We attempt to target our marketing towards men.
Perception/Tone/Guidelines:
What type of logo would you like?
The logo needs to make a statement. The logo must feature "RomeoChurch.com" and also have an icon that will look good stand alone.
Here are two logo's that we like...
http://simplechurch.files.wordpress.com/2007/05/logo-with-lifechurch.jpg
http://www.michaelbuble.com/sites/michaelbuble/files/album_art/CMI_0.jpg
Also check out a sample of some of our designed stuff... it will give designers a flavor for who we are:
Romeo Marketing on Flickr (http://flickr.com/photos/58048067@N00/sets/72157600053360177/)
Do you have any colors in mind for your logo? (if so, why?)
We're in Michigan, one of the cloudiest places in America. So feel free to use vibrant colors. Avoid "soft" tones as we're not interested in pastels or anything that says "feminine."
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Please think of more than just crosses! We love the cross, just don't want to limit our thinking to just crosses. We really want an icon that means something but aren't certain what that symbol is yet and would love suggestions. We'd like to see something with "RC" but obviously don't want it to remind people of Royal Crown cola.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Tech-savvy, forward looking, young, vibrant, leaning towards masculine... we don't want women to hate it, but we don't want men to think we're sissies.
What is your tagline or slogan?
Not for use on the logo
What is the overall message you are trying to convey to your target audience?We want to convey that we are something much more intriguing and relevant than what they think of "church."
Where will your new logo be used?
Website, printed materials (weekly bulletins, monthly magazine, postcards, clothing, television advertising... basically... we're multimedia.)
Competitive Positioning:
Who are your competitors and what do you think about their logos?We think most church logos are not remarkable enough to be memorable.
List competitive URLs if possible
Church's don't really compete with one another. But here are some church sites that we model what we do after...
North Point (http://northpoint.org/)
Willow Creek (http://willowcreek.org/)
North Ridge (http://www.northridgechurch.com/)
Kensington (http://kensingtonchurch.org/)
What sets you apart from your competitors?
Locally, we are doing a lot of innovation, doing a lot of interesting marketing. I think that sets us apart from the typical church who waits for people to come to them.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Family friendly new feeling church
Project Summary:
What text should be included in the main part of the logo?
RomeoChurch.com
See our site at: www.romeochurch.com (http://romeochurch.com)
What type of product or service do you offer?
Obviously, we're a church. But RomeoChurch.com is geared more towards people who aren't attending our church yet.
How long have you been in business?
165+ years
What do you hope to accomplish with your new identity?
This is a key component of our branding strategy. All of our churchwide marketing will be "romeochurch.com" driven. So we want the logo to be remarkable, easy-to-identify, and unique. In our community, advertising a church as a .com is unique... we want to capitalize on that.
What are your long term goals?
Brand identity
When is the deadline for final entries before choosing a designer?
September 15th
Audience Profile:
Please describe your existing audience
Our community is middle class, suburban. We're primarily reaching young families and empty nesters.
Who would you like to add to your audience?
We're hoping to reach more young families and young adults. Our target audience is web-savvy, is creative, and fun. We attempt to target our marketing towards men.
Perception/Tone/Guidelines:
What type of logo would you like?
The logo needs to make a statement. The logo must feature "RomeoChurch.com" and also have an icon that will look good stand alone.
Here are two logo's that we like...
http://simplechurch.files.wordpress.com/2007/05/logo-with-lifechurch.jpg
http://www.michaelbuble.com/sites/michaelbuble/files/album_art/CMI_0.jpg
Also check out a sample of some of our designed stuff... it will give designers a flavor for who we are:
Romeo Marketing on Flickr (http://flickr.com/photos/58048067@N00/sets/72157600053360177/)
Do you have any colors in mind for your logo? (if so, why?)
We're in Michigan, one of the cloudiest places in America. So feel free to use vibrant colors. Avoid "soft" tones as we're not interested in pastels or anything that says "feminine."
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Please think of more than just crosses! We love the cross, just don't want to limit our thinking to just crosses. We really want an icon that means something but aren't certain what that symbol is yet and would love suggestions. We'd like to see something with "RC" but obviously don't want it to remind people of Royal Crown cola.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Tech-savvy, forward looking, young, vibrant, leaning towards masculine... we don't want women to hate it, but we don't want men to think we're sissies.
What is your tagline or slogan?
Not for use on the logo
What is the overall message you are trying to convey to your target audience?We want to convey that we are something much more intriguing and relevant than what they think of "church."
Where will your new logo be used?
Website, printed materials (weekly bulletins, monthly magazine, postcards, clothing, television advertising... basically... we're multimedia.)
Competitive Positioning:
Who are your competitors and what do you think about their logos?We think most church logos are not remarkable enough to be memorable.
List competitive URLs if possible
Church's don't really compete with one another. But here are some church sites that we model what we do after...
North Point (http://northpoint.org/)
Willow Creek (http://willowcreek.org/)
North Ridge (http://www.northridgechurch.com/)
Kensington (http://kensingtonchurch.org/)
What sets you apart from your competitors?
Locally, we are doing a lot of innovation, doing a lot of interesting marketing. I think that sets us apart from the typical church who waits for people to come to them.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Family friendly new feeling church