cmoreno
08-30-2007, 06:37 AM
Admin code added by Abby - 0UY85939533507419
Project Summary:
(1) What text should be included in the main part of the logo?
Benchmark Multimedia
(2) What type of product or service do you offer?
The products and services we offer include CD/DVD duplication and replication, DVD authoring, Interactive Media Development, Graphic Design, Uploading of Video Content to Web and CD/DVD packaging.
(3) How long have you been in business?
We are a start-up company.
(4) What do you hope to accomplish with your new identity?
We want to convey professionalism to our clients and highlight that we’re on the cutting edge in our market (would like to convey young, hip and professional).
(5) What are your long term goals?
To become the first name people think of when they are looking for short run cd and dvd duplication and smaller interactive multimedia projects.
(6) When is the deadline for final entries before choosing a designer?
September 6th 2007
Audience Profile:
(7) Please describe your existing audience
Not applicable.
(8) Who would you like to add to your audience?
We want to target media buyers from the following industries -manufacturing, tourism, insurance, marketing, advertising, graphic design and pharmaceuticals. Although our focus is on the corporate market we still want to work with anyone looking for the services we offer, anyone looking for short run cd and dvd duplication and smaller interactive multimedia projects.
Perception/Tone/Guidelines:
(9) What type of logo would you like?
Something cutting edge and professional but nothing too extreme.
(10) Do you have any colors in mind for your logo? (if so, why?)
None in particular but please see template number 13395 (http://www.templatemonster.com/flash-templates/13395.html) on Monster Templates (www.monstertemplates.com) for the overall color scheme that we intend to use for our website.
(11) Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No. Open to all suggestions but it would be great if an image/icon could be incorporated that portrays that we’re setting the standard for the multimedia industry – hence the name Benchmark Multimedia.
Communication Strategy:
(12) What attributes would you like your logo to reflect about your business?
That we’re on the cutting edge of technology and professional but that we’re also really easy to talk to, fun and completely focused on our clients.
(13) What is your tagline or slogan?
Don’t have one at the moment.
(14) What is the overall message you are trying to convey to your target audience?
That we’re professional and at the forefront of technology but not tech geeks. We’re good, honest people who are fun to work and deliver outstanding results.
(15) Where will your new logo be used?
On everything – website, letterhead envelopes, business cards, video uploads, shipping boxes.
Competitive Positioning:
(16) Who are your competitors and what do you think about their logos?
In our market, the competitor everyone seems to think of is Disc Makers. For such a large company I’m not impressed with the logo.
(17) List competitive URLs if possible
www.discmakers.com, www.nationwidedisc.com, www.goldenrom.com, www.princetondisc.com .
(18) What sets you apart from your competitors?
We build strong interpersonal relationships with our clients. Our clients are more than dollars and cents. We listen to their needs and then recommend a product/strategy based around those needs.
Targeted Message:
(19) State a single-minded word or phrase that will appropriately describe your company:
“Simple, Professional, Cutting Edge Multimedia Services"
Project Summary:
(1) What text should be included in the main part of the logo?
Benchmark Multimedia
(2) What type of product or service do you offer?
The products and services we offer include CD/DVD duplication and replication, DVD authoring, Interactive Media Development, Graphic Design, Uploading of Video Content to Web and CD/DVD packaging.
(3) How long have you been in business?
We are a start-up company.
(4) What do you hope to accomplish with your new identity?
We want to convey professionalism to our clients and highlight that we’re on the cutting edge in our market (would like to convey young, hip and professional).
(5) What are your long term goals?
To become the first name people think of when they are looking for short run cd and dvd duplication and smaller interactive multimedia projects.
(6) When is the deadline for final entries before choosing a designer?
September 6th 2007
Audience Profile:
(7) Please describe your existing audience
Not applicable.
(8) Who would you like to add to your audience?
We want to target media buyers from the following industries -manufacturing, tourism, insurance, marketing, advertising, graphic design and pharmaceuticals. Although our focus is on the corporate market we still want to work with anyone looking for the services we offer, anyone looking for short run cd and dvd duplication and smaller interactive multimedia projects.
Perception/Tone/Guidelines:
(9) What type of logo would you like?
Something cutting edge and professional but nothing too extreme.
(10) Do you have any colors in mind for your logo? (if so, why?)
None in particular but please see template number 13395 (http://www.templatemonster.com/flash-templates/13395.html) on Monster Templates (www.monstertemplates.com) for the overall color scheme that we intend to use for our website.
(11) Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No. Open to all suggestions but it would be great if an image/icon could be incorporated that portrays that we’re setting the standard for the multimedia industry – hence the name Benchmark Multimedia.
Communication Strategy:
(12) What attributes would you like your logo to reflect about your business?
That we’re on the cutting edge of technology and professional but that we’re also really easy to talk to, fun and completely focused on our clients.
(13) What is your tagline or slogan?
Don’t have one at the moment.
(14) What is the overall message you are trying to convey to your target audience?
That we’re professional and at the forefront of technology but not tech geeks. We’re good, honest people who are fun to work and deliver outstanding results.
(15) Where will your new logo be used?
On everything – website, letterhead envelopes, business cards, video uploads, shipping boxes.
Competitive Positioning:
(16) Who are your competitors and what do you think about their logos?
In our market, the competitor everyone seems to think of is Disc Makers. For such a large company I’m not impressed with the logo.
(17) List competitive URLs if possible
www.discmakers.com, www.nationwidedisc.com, www.goldenrom.com, www.princetondisc.com .
(18) What sets you apart from your competitors?
We build strong interpersonal relationships with our clients. Our clients are more than dollars and cents. We listen to their needs and then recommend a product/strategy based around those needs.
Targeted Message:
(19) State a single-minded word or phrase that will appropriately describe your company:
“Simple, Professional, Cutting Edge Multimedia Services"