creek52
09-04-2007, 10:47 PM
Admin code added by Abby - 2CW3450080506300C
Design Outpost Creative Brief Worksheet – Creek Audio Works
Project Summary:
What text should be included in the main part of the logo?
Creek Audio Works
What type of product or service do you offer?
Custom Audio/Video Design, Sales & Project Management. We specialize in high-end residential construction projects (hi-end custom homes). We design the multi-room audio system, home theatre system & video distribution system. We provide flat panels TVs, audio equipment, and accessories. We project manage the installation.
How long have you been in business?
I have been in this business for 30 years. Creek Audio Works is a new business venture.
What do you hope to accomplish with your new identity?
To market my services with the right image to new customers and to provide marketing materials that stand out as does the quality of our work.
What are your long term goals?
To grow the brand and the business over the next five years into a strong position for resale.
When is the deadline for final entries before choosing a designer?
I’m not sure what is reasonable to get quality results. 14 days?
Audience Profile:
Please describe your existing audience
Local hi-end custom builders & their customers. The home buyers (end-users who write the cheque) are typically between 45-70, educated, cultured, and wealthy.
Who would you like to add to your audience?
More of the same and also market local home designers, the building trades, and the end –user.
Perception/Tone/Guidelines:
What type of logo would you like?
Simple. Strong enough to stand on its own without words to convey an emotional message about the beauty of music. Speaks of quality and professionalism. The image demonstrates creativity and imagination. An interesting image that attracts the eye and the imagination. An image that speaks to you quietly and interests you in the company behind it…. a logo (round?) that would work well on T-shirts or Golf Hats.
Do you have any colors in mind for your logo? (if so, why?)
Nothing bright that hints of “Big Box Discount” like yellow. My specific image below is water so of course blue needs to be considered but not necessary in my mind. I like the deep reddish purple of a monks robe, copper tones, terracotta like tones….. not set on anything…. so go for it
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Yes I would like an image of the circular ripple of water caused when a pebble is dropped in. A single music note would be what touches the water to create the ripples. I have enclosed a rough idea. I invision a pho style or computer generated image (I think) to a “drawing” or line art.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Your relationship with Creek Audio Works will be a quality customer experience.
What is your tagline or slogan?
None I can commit to right now but these three words keep floating around. –Exceptional, Entertainment, Experience……
What is the overall message you are trying to convey to your target audience?
We are a solid, capable, and creative company worthy of supplying the electronic amenities in their new home. Music matters…
Where will your new logo be used?
On all marketing materials including hats, shirts & decals.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Big specialty companies from out of town with “ok” logos but superb marketing materials. Local competitors focus on a lower end customer and their logos reflect that.
List competitive URLs if possible
What sets you apart from your competitors?
Experience, Professionalism, Quality of goods and service, selling and communications skills.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Exceptional Entertainment Experience
Design Outpost Creative Brief Worksheet – Creek Audio Works
Project Summary:
What text should be included in the main part of the logo?
Creek Audio Works
What type of product or service do you offer?
Custom Audio/Video Design, Sales & Project Management. We specialize in high-end residential construction projects (hi-end custom homes). We design the multi-room audio system, home theatre system & video distribution system. We provide flat panels TVs, audio equipment, and accessories. We project manage the installation.
How long have you been in business?
I have been in this business for 30 years. Creek Audio Works is a new business venture.
What do you hope to accomplish with your new identity?
To market my services with the right image to new customers and to provide marketing materials that stand out as does the quality of our work.
What are your long term goals?
To grow the brand and the business over the next five years into a strong position for resale.
When is the deadline for final entries before choosing a designer?
I’m not sure what is reasonable to get quality results. 14 days?
Audience Profile:
Please describe your existing audience
Local hi-end custom builders & their customers. The home buyers (end-users who write the cheque) are typically between 45-70, educated, cultured, and wealthy.
Who would you like to add to your audience?
More of the same and also market local home designers, the building trades, and the end –user.
Perception/Tone/Guidelines:
What type of logo would you like?
Simple. Strong enough to stand on its own without words to convey an emotional message about the beauty of music. Speaks of quality and professionalism. The image demonstrates creativity and imagination. An interesting image that attracts the eye and the imagination. An image that speaks to you quietly and interests you in the company behind it…. a logo (round?) that would work well on T-shirts or Golf Hats.
Do you have any colors in mind for your logo? (if so, why?)
Nothing bright that hints of “Big Box Discount” like yellow. My specific image below is water so of course blue needs to be considered but not necessary in my mind. I like the deep reddish purple of a monks robe, copper tones, terracotta like tones….. not set on anything…. so go for it
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Yes I would like an image of the circular ripple of water caused when a pebble is dropped in. A single music note would be what touches the water to create the ripples. I have enclosed a rough idea. I invision a pho style or computer generated image (I think) to a “drawing” or line art.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Your relationship with Creek Audio Works will be a quality customer experience.
What is your tagline or slogan?
None I can commit to right now but these three words keep floating around. –Exceptional, Entertainment, Experience……
What is the overall message you are trying to convey to your target audience?
We are a solid, capable, and creative company worthy of supplying the electronic amenities in their new home. Music matters…
Where will your new logo be used?
On all marketing materials including hats, shirts & decals.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Big specialty companies from out of town with “ok” logos but superb marketing materials. Local competitors focus on a lower end customer and their logos reflect that.
List competitive URLs if possible
What sets you apart from your competitors?
Experience, Professionalism, Quality of goods and service, selling and communications skills.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Exceptional Entertainment Experience