esha
09-12-2007, 01:53 AM
Admin code added by Abby - 5WX57206MK477215W
Project Summary
What text should be included in the main part of the logo?
“DiskotekFree.dk” and the optional tagline “gratis mobildiskotek” (meaning “free mobile discotheque” in English) only if it is possible to make room for it and make it look good.
The “.dk” part of the text could be less visible compared to “DiskotekFree” and some kind of spacing between “Diskotek” and “Free” might also be a good idea as the company is named “Diskotek Free” with a space between but the web address is (of course) without spacing.
What type of product or service do you offer?
We offer a free mobile discotheque, with bar, bartenders, lights, sound and DJ.
We bring along all of the equipment, set it up before the party starts, and pack it down again when the party has ended. We provide all the staff needed for the party to be executed without any problems.
The only thing we ask of the costumer is the location and a minimum of 50 guests.
We get our profit by selling drinks, shots, and beer at our fair priced bar.
How long have you been in business?
Diskotek Free have existed for almost 8 years.
What do you hope to accomplish with your new identity?
We hope to get a professional and new “fresh” look.
What are your long term goals?
As this is a spare time activity for all of the involved personnel, we just want to keep having fun and having pleased and happy customers.
When is the deadline for final entries before choosing a designer?
Date changed!
October 19th.
Audience Profile
Please describe your existing audience
The website gets most of its hits from people wanting to see our gallery with photos from previous parties.
Most our orders are 18 and up birthday parties. But also company Christmas parties and such.
Who would you like to add to your audience?
We would like to have more professional costumers and company parties.
Perception/Tone/Guidelines
What type of logo would you like?
It needs to have the text “DiskotekFree.dk” incorporated somehow.
Other than that, it just needs to look “fresh” and “clean”, It need to say that we are a serious business and we make our guests have a good time. And if possible tell visitors that we have expensive and high quality discotheque equipment.
Do you have any colors in mind for your logo? (if so, why?)
No, you may choose what you like; the website will be redesigned around the color scheme of this new logo.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No. We are starting over from scratch design wise.
Communication Strategy
What attributes would you like your logo to reflect about your business?
Professionalism, trust, professional equipment and experienced staff.
This business has a lot of not-so-serious companies - we would like to distinguish ourselves from that image.
What is your tagline or slogan?
“FREE mobile discotheque, lights, sound and bar“ (in Danish “GRATIS mobildiskotek, lys, lyd og bar” ).
What is the overall message you are trying to convey to your target audience?
We give the costumer a professional party experience without trouble or worry.
Where will your new logo be used?
On our website (diskotekfree.dk) and maybe printed on the polo’s we wear on the job.
Competitive Positioning
Who are your competitors and what do you think about their logos?
We don’t have any direct competitors because we are the only ones to offer our service for free.
List competitive URLs if possible
What sets you apart from your competitors?
That we are professional all the way and we offer a full party package of sound, bar, lights, DJ and bartender, and of course the fact we are free.
Targeted Message
State a single-minded word or phrase that will appropriately describe your company:
Free mobile discotheque, lights, sound and bar.
<hr />
Because English is not my native language some information and points might have been lost in my translation, so feel free to ask me all you want! :)
I am looking very much forward to seeing your suggestions! :)
Project Summary
What text should be included in the main part of the logo?
“DiskotekFree.dk” and the optional tagline “gratis mobildiskotek” (meaning “free mobile discotheque” in English) only if it is possible to make room for it and make it look good.
The “.dk” part of the text could be less visible compared to “DiskotekFree” and some kind of spacing between “Diskotek” and “Free” might also be a good idea as the company is named “Diskotek Free” with a space between but the web address is (of course) without spacing.
What type of product or service do you offer?
We offer a free mobile discotheque, with bar, bartenders, lights, sound and DJ.
We bring along all of the equipment, set it up before the party starts, and pack it down again when the party has ended. We provide all the staff needed for the party to be executed without any problems.
The only thing we ask of the costumer is the location and a minimum of 50 guests.
We get our profit by selling drinks, shots, and beer at our fair priced bar.
How long have you been in business?
Diskotek Free have existed for almost 8 years.
What do you hope to accomplish with your new identity?
We hope to get a professional and new “fresh” look.
What are your long term goals?
As this is a spare time activity for all of the involved personnel, we just want to keep having fun and having pleased and happy customers.
When is the deadline for final entries before choosing a designer?
Date changed!
October 19th.
Audience Profile
Please describe your existing audience
The website gets most of its hits from people wanting to see our gallery with photos from previous parties.
Most our orders are 18 and up birthday parties. But also company Christmas parties and such.
Who would you like to add to your audience?
We would like to have more professional costumers and company parties.
Perception/Tone/Guidelines
What type of logo would you like?
It needs to have the text “DiskotekFree.dk” incorporated somehow.
Other than that, it just needs to look “fresh” and “clean”, It need to say that we are a serious business and we make our guests have a good time. And if possible tell visitors that we have expensive and high quality discotheque equipment.
Do you have any colors in mind for your logo? (if so, why?)
No, you may choose what you like; the website will be redesigned around the color scheme of this new logo.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No. We are starting over from scratch design wise.
Communication Strategy
What attributes would you like your logo to reflect about your business?
Professionalism, trust, professional equipment and experienced staff.
This business has a lot of not-so-serious companies - we would like to distinguish ourselves from that image.
What is your tagline or slogan?
“FREE mobile discotheque, lights, sound and bar“ (in Danish “GRATIS mobildiskotek, lys, lyd og bar” ).
What is the overall message you are trying to convey to your target audience?
We give the costumer a professional party experience without trouble or worry.
Where will your new logo be used?
On our website (diskotekfree.dk) and maybe printed on the polo’s we wear on the job.
Competitive Positioning
Who are your competitors and what do you think about their logos?
We don’t have any direct competitors because we are the only ones to offer our service for free.
List competitive URLs if possible
What sets you apart from your competitors?
That we are professional all the way and we offer a full party package of sound, bar, lights, DJ and bartender, and of course the fact we are free.
Targeted Message
State a single-minded word or phrase that will appropriately describe your company:
Free mobile discotheque, lights, sound and bar.
<hr />
Because English is not my native language some information and points might have been lost in my translation, so feel free to ask me all you want! :)
I am looking very much forward to seeing your suggestions! :)