joncoulter
09-13-2007, 09:01 AM
Admin code added by Abby - 3ES99395X5239544U
Hi
I need a logo for a new podcast show that I'm producing, detailed brief is as follows:
Project Summary:
What text should be included in the main part of the logo?
LocalGovHRPodcast
What type of product or service do you offer?
The show is an audio podcast with interviews, advice and tips. It is distributed free to HR practitioners in local government in the UK.
How long have you been in business?
A long time - but this show is new.
What do you hope to accomplish with your new identity?
To distinctly brand the show so that it is easily recognisable as we build up an audience.
What are your long term goals?
To reach every HR team in local government in the UK.
When is the deadline for final entries before choosing a designer?
Wednesday 19th September.
Audience Profile:
Please describe your existing audience
New show - no existing audience.
Who would you like to add to your audience?
Local government HR practitioneers in the UK - age range mid 20's to 60's, men and women.
Perception/Tone/Guidelines:
What type of logo would you like?
Quirky but still professional.
Do you have any colors in mind for your logo? (if so, why?)
For political party reasons we can't have blue, red or orange - other than that no preference - but we do want colour and ability to work in mono.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Open to suggestions.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Modern, professional, informed, authoritative, interesting.
What is your tagline or slogan?
None.
What is the overall message you are trying to convey to your target audience?
To keep up to date with the latest local government HR issues - listen to the show.
Where will your new logo be used?
On a blog that will host the audio podcast, on business cards, letter heads, print and web banners.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
None.
List competitive URLs if possible
None.
What sets you apart from your competitors?
We are the first to produce a podcast for this niche audience.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Innovative.
Hi
I need a logo for a new podcast show that I'm producing, detailed brief is as follows:
Project Summary:
What text should be included in the main part of the logo?
LocalGovHRPodcast
What type of product or service do you offer?
The show is an audio podcast with interviews, advice and tips. It is distributed free to HR practitioners in local government in the UK.
How long have you been in business?
A long time - but this show is new.
What do you hope to accomplish with your new identity?
To distinctly brand the show so that it is easily recognisable as we build up an audience.
What are your long term goals?
To reach every HR team in local government in the UK.
When is the deadline for final entries before choosing a designer?
Wednesday 19th September.
Audience Profile:
Please describe your existing audience
New show - no existing audience.
Who would you like to add to your audience?
Local government HR practitioneers in the UK - age range mid 20's to 60's, men and women.
Perception/Tone/Guidelines:
What type of logo would you like?
Quirky but still professional.
Do you have any colors in mind for your logo? (if so, why?)
For political party reasons we can't have blue, red or orange - other than that no preference - but we do want colour and ability to work in mono.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Open to suggestions.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Modern, professional, informed, authoritative, interesting.
What is your tagline or slogan?
None.
What is the overall message you are trying to convey to your target audience?
To keep up to date with the latest local government HR issues - listen to the show.
Where will your new logo be used?
On a blog that will host the audio podcast, on business cards, letter heads, print and web banners.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
None.
List competitive URLs if possible
None.
What sets you apart from your competitors?
We are the first to produce a podcast for this niche audience.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Innovative.