Jill Bourque
09-23-2003, 01:11 PM
(Admin code added by Palmer - L114911D)
Hello!
My name is Jill Bourque, and I'm the producer and director of a theater show in San Francisco called, "How We First Met." I've been amazed at the quality of design work I've seen here and can't wait to see what you can do with my project!
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Project: Logo re-design for theater show: HOW WE FIRST MET
Design challenge: How to combine sexy and funny!
Contest ends: Wednesday, October 1st
About HOW WE FIRST MET
In its fourth year, HWFM is a popular improv theater show, in which real couples are interviewed live on stage by a host and their stories are improvised right on the spot. HWFM is based in San Francisco and also plays in other cities around the world during, and beyond, the Valentine’s Season. See www.howwefirstmet.com
This press review gives a pretty good explanation:
http://www.sfgate.com/listings/event.php?p...ormance,e137603 (http://www.sfgate.com/listings/event.php?performance,e137603)
Who goes to our shows?
It appeals to couples, girl’s night out, single groups, and bachelorette parties. It seems to particularly appeal to women, but men like the show too. Audience members go see the show to laugh, and have a night out with their friends or significant other. Often they’re looking for a good date night event. Valentine’s Day is our biggest night of the year, and tickets sell-out far in advance.
Our logo right now:
For the past two years we’ve had a “cute and fun” logo:
<img src='http://www.howwefirstmet.com/hwfm-do.jpg' border='0' alt='user posted image' />
The purpose of this logo was to show the fun and light aspect of the show. To get across that it was a bit like “When Harry Met Sally.” We wanted the audience to feel comfortable about going to the show.
But, now we’d like the show’s image to reflect its more daring side…
Going Forward
Starting February 2004, we want to re-brand our image to better communicate the intimate, sexy, and fun nature of the show. Instead of a theater, our show will be played in a cabaret setting with two-full bars. And in lieu of theater seats the seating will cabaret-style tables and chairs, love seats, and booths. It’s a whole new direction for us. And it all starts with our new logo to reflect that image.
Also, in the past we’ve been very tied to Valentine’s Day. And while that is still our favorite holiday, we want an image that can last throughout the year. Overall, we want to tell people that this is the ultimate date-night show. We are open to any and all ideas!
Sites we like:
http://www.hbo.com/city/
http://www.zumanity.com/en/home.asp
Descriptive words and phrases
Funny
Outrageous
Comedic
Relationship-based
Revealing
Intimate
Love
Soul mates
Insightful
Sexy
Amazing
Romantic
Voyeuristic
Fate
Theatrical
"How did they do that?"
"I can't believe it's not scripted!"
Cabaret
Retro-swanky
Luck
Northbeach
Beatnick (the show will play in San Francisco’s North Beach area)
Ultimate date night show
Theatrical aphrodisiac
Colors:
Think warm, sexy, funny, vibrant
Black
Maroon
Burgandy
Mauve
Blue
Fushia
Terracotta
Orange
Logo Uses:
1. A two-color design is preferred
2. Website
3. HTML emails
4. Postcards
5. Business cards
6. Brochures
7. Signage
We look forward to your designs!
Hello!
My name is Jill Bourque, and I'm the producer and director of a theater show in San Francisco called, "How We First Met." I've been amazed at the quality of design work I've seen here and can't wait to see what you can do with my project!
--------------------------------------------------
Project: Logo re-design for theater show: HOW WE FIRST MET
Design challenge: How to combine sexy and funny!
Contest ends: Wednesday, October 1st
About HOW WE FIRST MET
In its fourth year, HWFM is a popular improv theater show, in which real couples are interviewed live on stage by a host and their stories are improvised right on the spot. HWFM is based in San Francisco and also plays in other cities around the world during, and beyond, the Valentine’s Season. See www.howwefirstmet.com
This press review gives a pretty good explanation:
http://www.sfgate.com/listings/event.php?p...ormance,e137603 (http://www.sfgate.com/listings/event.php?performance,e137603)
Who goes to our shows?
It appeals to couples, girl’s night out, single groups, and bachelorette parties. It seems to particularly appeal to women, but men like the show too. Audience members go see the show to laugh, and have a night out with their friends or significant other. Often they’re looking for a good date night event. Valentine’s Day is our biggest night of the year, and tickets sell-out far in advance.
Our logo right now:
For the past two years we’ve had a “cute and fun” logo:
<img src='http://www.howwefirstmet.com/hwfm-do.jpg' border='0' alt='user posted image' />
The purpose of this logo was to show the fun and light aspect of the show. To get across that it was a bit like “When Harry Met Sally.” We wanted the audience to feel comfortable about going to the show.
But, now we’d like the show’s image to reflect its more daring side…
Going Forward
Starting February 2004, we want to re-brand our image to better communicate the intimate, sexy, and fun nature of the show. Instead of a theater, our show will be played in a cabaret setting with two-full bars. And in lieu of theater seats the seating will cabaret-style tables and chairs, love seats, and booths. It’s a whole new direction for us. And it all starts with our new logo to reflect that image.
Also, in the past we’ve been very tied to Valentine’s Day. And while that is still our favorite holiday, we want an image that can last throughout the year. Overall, we want to tell people that this is the ultimate date-night show. We are open to any and all ideas!
Sites we like:
http://www.hbo.com/city/
http://www.zumanity.com/en/home.asp
Descriptive words and phrases
Funny
Outrageous
Comedic
Relationship-based
Revealing
Intimate
Love
Soul mates
Insightful
Sexy
Amazing
Romantic
Voyeuristic
Fate
Theatrical
"How did they do that?"
"I can't believe it's not scripted!"
Cabaret
Retro-swanky
Luck
Northbeach
Beatnick (the show will play in San Francisco’s North Beach area)
Ultimate date night show
Theatrical aphrodisiac
Colors:
Think warm, sexy, funny, vibrant
Black
Maroon
Burgandy
Mauve
Blue
Fushia
Terracotta
Orange
Logo Uses:
1. A two-color design is preferred
2. Website
3. HTML emails
4. Postcards
5. Business cards
6. Brochures
7. Signage
We look forward to your designs!