ideatango
09-14-2007, 06:58 AM
Admin code added by Abby - 0Y200679J1367631A
We are a new company looking for a logo and open to all suggestions from you creative designers.
Deadline:
September 20th
What text should be included in the main part of the logo?
InventWise
What type of product or service do you offer?
Services for inventors. Initially our focus is on market research, specifically market research reports, focus groups, invention assessments, surveys. We plan to expand into website development, business plan assessment, and selling inventor-related products.
How long have you been in business?
<2 months
What do you hope to accomplish with your new identity?
Have our brand/logo give our company a sense of high-quality, credibility, and trustworthiness. The logo must be catchy and memorable.
What are your long term goals?
Become known for our high-quality service offerings specifically designed for inventors.
Audience Profile:
Inventors – 75% male, college educated, moderate to high income, ages 30-59, optimistic
Perception/Tone/Guidelines:
What type of logo would you like?
Memorable, easy to describe, professional but catchy.
Do you have any colors in mind for your logo? (if so, why?)
Dark blue, dark green, any other colors that would project an image of high-quality, professionalism. We’d like to have at least two colors in the logo to provide a contrasting effect (i.e. see World Innova logo (http://www.worldinnova.com) ).
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
NO LIGHT BULBS in the logo. They are overused in the invention industry.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Integrity, trust, quality, credibility, confidentiality.
What is your tagline or slogan?
None
Where will your new logo be used?
Website, business cards, postcards, banners, newsletter.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Harshaw Research: http://www.harshawresearch.com/ - not a good logo
Wisconsin Innovation Center: http://academics.uww.edu/business/innovate/ - not a good logo
Product Exposure Services: http://pxsi.com/ - not a good logo
Invention Home: http://www.inventionhome.com/ - pretty good logo
Patent Search Express: http://www.patentsearchexpress.com/ - okay logo
What sets you apart from your competitors?
We provide high-quality independent, credible, third-party research that is in the inventor’s best interest.
Target independent inventors who are comfortable using web-based services.
Corporate Sponsors: Our corporate sponsors include an invention marketing company (http://ideatango.com), inventor licensing agent (http://www.worldinnova.com), and an online inventor community (http://www.icaninvent.com).
State a single-minded word or phrase that will appropriately describe your company:
Savvy tools that give inventors objective results.
THANKS TO ALL DESIGNERS IN ADVANCE!!
:D
We are a new company looking for a logo and open to all suggestions from you creative designers.
Deadline:
September 20th
What text should be included in the main part of the logo?
InventWise
What type of product or service do you offer?
Services for inventors. Initially our focus is on market research, specifically market research reports, focus groups, invention assessments, surveys. We plan to expand into website development, business plan assessment, and selling inventor-related products.
How long have you been in business?
<2 months
What do you hope to accomplish with your new identity?
Have our brand/logo give our company a sense of high-quality, credibility, and trustworthiness. The logo must be catchy and memorable.
What are your long term goals?
Become known for our high-quality service offerings specifically designed for inventors.
Audience Profile:
Inventors – 75% male, college educated, moderate to high income, ages 30-59, optimistic
Perception/Tone/Guidelines:
What type of logo would you like?
Memorable, easy to describe, professional but catchy.
Do you have any colors in mind for your logo? (if so, why?)
Dark blue, dark green, any other colors that would project an image of high-quality, professionalism. We’d like to have at least two colors in the logo to provide a contrasting effect (i.e. see World Innova logo (http://www.worldinnova.com) ).
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
NO LIGHT BULBS in the logo. They are overused in the invention industry.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Integrity, trust, quality, credibility, confidentiality.
What is your tagline or slogan?
None
Where will your new logo be used?
Website, business cards, postcards, banners, newsletter.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Harshaw Research: http://www.harshawresearch.com/ - not a good logo
Wisconsin Innovation Center: http://academics.uww.edu/business/innovate/ - not a good logo
Product Exposure Services: http://pxsi.com/ - not a good logo
Invention Home: http://www.inventionhome.com/ - pretty good logo
Patent Search Express: http://www.patentsearchexpress.com/ - okay logo
What sets you apart from your competitors?
We provide high-quality independent, credible, third-party research that is in the inventor’s best interest.
Target independent inventors who are comfortable using web-based services.
Corporate Sponsors: Our corporate sponsors include an invention marketing company (http://ideatango.com), inventor licensing agent (http://www.worldinnova.com), and an online inventor community (http://www.icaninvent.com).
State a single-minded word or phrase that will appropriately describe your company:
Savvy tools that give inventors objective results.
THANKS TO ALL DESIGNERS IN ADVANCE!!
:D