pjhm
09-20-2007, 05:57 AM
Admin code added by Abby - 1Y195475N3464901F
Logo Design Assessment
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To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo? - the meeting theme, show name, dates and location:
Catch the Wave
Super Regional Meeting & Buying Show
March 25 - 28, 2008
Borgata Hotel, Atlantic City, NJ
What type of product or service do you offer?
Regional Meeting & Trade Show for College Bookstore Associations
How long have you been in business?
1 year for this entity, the associations have been around 30 - 40 years
What do you hope to accomplish with your new identity?
Convey the excitement of the Meeting & Show thru the graphic developed around the meeting theme, Catch the Wave.
What are your long term goals?
When is the deadline for final entries before choosing a designer?
September 27, 2007
Audience Profile:
Please describe your existing audience
Campus Bookstore Personnel and the Vendors they do business with
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Professional but fun
Do you have any colors in mind for your logo? (if so, why?)
Well, waves are blue/green so something that looks like ocean color. Would like a 4 color and 1 color version of the logo
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
An ocean wave and anything else the designer feels would properly convey the theme, Catch the Wave, for a college bookstore conference
Communication Strategy:
What attributes would you like your logo to reflect about your business?
It's a great meeting & trade show!
What is your tagline or slogan?
Catch the Wave is the meeting theme - the logo/graphic is just for this meeting
What is the overall message you are trying to convey to your target audience?
This meeting and trade show will be great, exciting, state of the art, must attend
Where will your new logo be used?
Registration packets, meeting signage, imprinted on tote bags, conference binders, conference folders, possibly on the name badges (if large enough but this isn't of primary importance) and meeting giveaways - maybe t-shirts, mugs - but predominantly it will dominate our registration materials - take up just about the whole front cover.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Logo Design Assessment
--------------------------------------------------------------------------------
To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo? - the meeting theme, show name, dates and location:
Catch the Wave
Super Regional Meeting & Buying Show
March 25 - 28, 2008
Borgata Hotel, Atlantic City, NJ
What type of product or service do you offer?
Regional Meeting & Trade Show for College Bookstore Associations
How long have you been in business?
1 year for this entity, the associations have been around 30 - 40 years
What do you hope to accomplish with your new identity?
Convey the excitement of the Meeting & Show thru the graphic developed around the meeting theme, Catch the Wave.
What are your long term goals?
When is the deadline for final entries before choosing a designer?
September 27, 2007
Audience Profile:
Please describe your existing audience
Campus Bookstore Personnel and the Vendors they do business with
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Professional but fun
Do you have any colors in mind for your logo? (if so, why?)
Well, waves are blue/green so something that looks like ocean color. Would like a 4 color and 1 color version of the logo
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
An ocean wave and anything else the designer feels would properly convey the theme, Catch the Wave, for a college bookstore conference
Communication Strategy:
What attributes would you like your logo to reflect about your business?
It's a great meeting & trade show!
What is your tagline or slogan?
Catch the Wave is the meeting theme - the logo/graphic is just for this meeting
What is the overall message you are trying to convey to your target audience?
This meeting and trade show will be great, exciting, state of the art, must attend
Where will your new logo be used?
Registration packets, meeting signage, imprinted on tote bags, conference binders, conference folders, possibly on the name badges (if large enough but this isn't of primary importance) and meeting giveaways - maybe t-shirts, mugs - but predominantly it will dominate our registration materials - take up just about the whole front cover.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: