RiderDown
09-25-2007, 09:47 AM
Admin code added by Abby - 5XF749274E6221525
The RiderDown Foundation is a Non-profit 501c3 organization that helps injured off road motorcycle riders and their families. We need to design helmet stickers that will reflect the amount of monthly support we are receiving from an individual rider/racer. Such as a sticker that says "RD10 2007" which would represent a person giving $10 a month to RiderDown in 07, and/or "RD20 2008" which would represent $20 a month for 08 and so on. We need for these stickers to be of the latest design trends so that today’s racers think they are very cool and for a good cause and must show their support.
You are invited to go to our website at www.riderdown.org which may be helpful to you in understanding our cause and therefore help in the design of these stickers. Also, if you have any questions please do not hesitate to email me at David@RiderDown.org at any time.
Project Summary:
What text should be included in the main part of the logo? RiderDown Foundation and/or RiderDown.org in Copperplate gothic bold font.
What type of product or service do you offer? We help injured off road motorcycle riders and their families financially and emotionally,
How long have you been in business? Over 2 years.
What do you hope to accomplish with your new identity? For us it’s not a new identity, it’s more of an effort to expand awareness and generate more residual monthly donation to our cause.
What are your long term goals? To generate $10 per month from 10,000 supporters.
When is the deadline for final entries before choosing a designer? October 15th.
Audience Profile:
Please describe your existing audience: Off road riders and their families that donate to different fundraisers and raffles that we have going on.
Who would you like to add to your audience? Off road riders and their families that would like to donate on a monthly ongoing bases for this cause.
Perception/Tone/Guidelines:
What type of logo would you like? We have a logo which can be seen at www.riderdown.org for ideas to help in the design of the sticker.
Do you have any colors in mind for your logo? (if so, why?) The stickers could be in different colors such as yellow for Suzuki, red for Honda, orange for KTM, green for Kawasaki and blue for Yamaha. Or all of those colors included in one sticker design. We are pretty open to ideas.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? A motocross bike and rider.
Communication Strategy:
What attributes would you like your logo to reflect about your business? A community of families that help and support the injured riders through the RiderDown Foundation.
What is your tagline or slogan? Helping Riders Up
What is the overall message you are trying to convey to your target audience? Whoever is displaying this sticker is a monthly supporter of the RiderDown Foundation in the amount of $10 or $20, etc.
Where will your new logo be used? It’s a sticker attached to a helmet or the back window of the donor’s truck or car.
Competitive Positioning:
Who are your competitors and what do you think about their logos? We don’t really have any competitors. We support any foundation that also help injured riders. The one other foundation that we really like is Road 2 Recovery. They mainly help professional racers where we help amateur riders and racers.
List competitive URLs if possible
What sets you apart from your competitors? We help the injured amateur riders and their families.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Our Mission Statement:
The RiderDown Foundation is a non-profit organization dedicated to helping responsible off road motorcyclists and ATV racers who have been injured while riding. Proceeds are used to provide assistance to the riders and their families when faced with medical expenses and related issues.
The RiderDown Foundation is a Non-profit 501c3 organization that helps injured off road motorcycle riders and their families. We need to design helmet stickers that will reflect the amount of monthly support we are receiving from an individual rider/racer. Such as a sticker that says "RD10 2007" which would represent a person giving $10 a month to RiderDown in 07, and/or "RD20 2008" which would represent $20 a month for 08 and so on. We need for these stickers to be of the latest design trends so that today’s racers think they are very cool and for a good cause and must show their support.
You are invited to go to our website at www.riderdown.org which may be helpful to you in understanding our cause and therefore help in the design of these stickers. Also, if you have any questions please do not hesitate to email me at David@RiderDown.org at any time.
Project Summary:
What text should be included in the main part of the logo? RiderDown Foundation and/or RiderDown.org in Copperplate gothic bold font.
What type of product or service do you offer? We help injured off road motorcycle riders and their families financially and emotionally,
How long have you been in business? Over 2 years.
What do you hope to accomplish with your new identity? For us it’s not a new identity, it’s more of an effort to expand awareness and generate more residual monthly donation to our cause.
What are your long term goals? To generate $10 per month from 10,000 supporters.
When is the deadline for final entries before choosing a designer? October 15th.
Audience Profile:
Please describe your existing audience: Off road riders and their families that donate to different fundraisers and raffles that we have going on.
Who would you like to add to your audience? Off road riders and their families that would like to donate on a monthly ongoing bases for this cause.
Perception/Tone/Guidelines:
What type of logo would you like? We have a logo which can be seen at www.riderdown.org for ideas to help in the design of the sticker.
Do you have any colors in mind for your logo? (if so, why?) The stickers could be in different colors such as yellow for Suzuki, red for Honda, orange for KTM, green for Kawasaki and blue for Yamaha. Or all of those colors included in one sticker design. We are pretty open to ideas.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? A motocross bike and rider.
Communication Strategy:
What attributes would you like your logo to reflect about your business? A community of families that help and support the injured riders through the RiderDown Foundation.
What is your tagline or slogan? Helping Riders Up
What is the overall message you are trying to convey to your target audience? Whoever is displaying this sticker is a monthly supporter of the RiderDown Foundation in the amount of $10 or $20, etc.
Where will your new logo be used? It’s a sticker attached to a helmet or the back window of the donor’s truck or car.
Competitive Positioning:
Who are your competitors and what do you think about their logos? We don’t really have any competitors. We support any foundation that also help injured riders. The one other foundation that we really like is Road 2 Recovery. They mainly help professional racers where we help amateur riders and racers.
List competitive URLs if possible
What sets you apart from your competitors? We help the injured amateur riders and their families.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Our Mission Statement:
The RiderDown Foundation is a non-profit organization dedicated to helping responsible off road motorcyclists and ATV racers who have been injured while riding. Proceeds are used to provide assistance to the riders and their families when faced with medical expenses and related issues.