walkingstick
10-23-2007, 02:15 PM
(Admin code added by Palmer - 61U30984JW802241T) additional $300 3P239931PC631390M
Pioneer has been a basement water proofing company since 1979. They are now expanding into basement finishing services as well. Therefore they are now looking to develop a new logo that encompasses both sides of their business. They want a logo that is contemporary, and that appeals to a broad demographic (basement water proofing is usually done for middle income home owners - basement refinishing is usually done for higher income home owners.)
Here is their current logo:
http://www.walking-stick.com/images/pioneerlogo.jpg
As you can see it is quite outdated. One thought they had was to eliminate the wagon bug altogether, but I'd like to see options both ways.
1. with just text (with a more modern font):
P I O N E E R
Basement Solutions
2. with some kind of icon/bug, a wagon, or wagon wheel, or something representative of the pioneering spirit... but contemporized. I almost pictured a really high class, carved and painted sign that might be over a high-end shop that sells custom saddle or western wear.
Here is the Logo Design Assessment
--------------------------------------------------------------------------------
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Pioneer Basement Solutions
What type of product or service do you offer?
Basement waterproofing, repair, replacement and basement finishing
How long have you been in business?
Since 1979
What do you hope to accomplish with your new identity?
Project that we offer all types of solutions. Improve professional image.
What are your long term goals?
Add a zero to our annual revenue
When is the deadline for final entries before choosing a designer?
October 31
Audience Profile:
Please describe your existing audience
Waterproofing clients have been older homes valued from low 100k's to high 200k's. That will continue to be the case and there will be some growth in home value due to homes aging.
Who would you like to add to your audience?
Basement finishing clients in homes valued high 200k's and up. Many will be homes less than ten years old.
Perception/Tone/Guidelines:
What type of logo would you like?
We would like to look at some higher end western theme ideas as well as some classy non themed fonts
Do you have any colors in mind for your logo? (if so, why?)
No
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Not Definitely, but we would like some options with some type of western icon.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Higher end, well established, best possible customer experience
What is your tagline or slogan?
We do not have one now. We talked about "Dry It Up, Dress It Up". Show us options with and without the tag.
What is the overall message you are trying to convey to your target audience?
Call us, you can trust our experience
Where will your new logo be used?
vehicles, printed materials, web site, employee clothing
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Ohio State Waterproofing - logo is a 6 on a 1 - 10
Basement Systems - logo is a 7.5 on a 1 - 10
Most companies have no real professional logo, just their name in a bold font of choice.
List competitive URLs if possible
www.basementsystemsohio.com (http://www.basementsystemsohio.com)
www.ohiostatewaterproofing.com (http://www.ohiostatewaterproofing.com)
www.garrettwaterproofing.com (http://www.garrettwaterproofing.com)
www.bdry.com (http://www.bdry.com)
What sets you apart from your competitors?
our spotless reputation
no sales pressure
tons of references
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
integrity
----------------------------------------
I look forward to seeing what you come up with.
Pioneer has been a basement water proofing company since 1979. They are now expanding into basement finishing services as well. Therefore they are now looking to develop a new logo that encompasses both sides of their business. They want a logo that is contemporary, and that appeals to a broad demographic (basement water proofing is usually done for middle income home owners - basement refinishing is usually done for higher income home owners.)
Here is their current logo:
http://www.walking-stick.com/images/pioneerlogo.jpg
As you can see it is quite outdated. One thought they had was to eliminate the wagon bug altogether, but I'd like to see options both ways.
1. with just text (with a more modern font):
P I O N E E R
Basement Solutions
2. with some kind of icon/bug, a wagon, or wagon wheel, or something representative of the pioneering spirit... but contemporized. I almost pictured a really high class, carved and painted sign that might be over a high-end shop that sells custom saddle or western wear.
Here is the Logo Design Assessment
--------------------------------------------------------------------------------
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Pioneer Basement Solutions
What type of product or service do you offer?
Basement waterproofing, repair, replacement and basement finishing
How long have you been in business?
Since 1979
What do you hope to accomplish with your new identity?
Project that we offer all types of solutions. Improve professional image.
What are your long term goals?
Add a zero to our annual revenue
When is the deadline for final entries before choosing a designer?
October 31
Audience Profile:
Please describe your existing audience
Waterproofing clients have been older homes valued from low 100k's to high 200k's. That will continue to be the case and there will be some growth in home value due to homes aging.
Who would you like to add to your audience?
Basement finishing clients in homes valued high 200k's and up. Many will be homes less than ten years old.
Perception/Tone/Guidelines:
What type of logo would you like?
We would like to look at some higher end western theme ideas as well as some classy non themed fonts
Do you have any colors in mind for your logo? (if so, why?)
No
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Not Definitely, but we would like some options with some type of western icon.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Higher end, well established, best possible customer experience
What is your tagline or slogan?
We do not have one now. We talked about "Dry It Up, Dress It Up". Show us options with and without the tag.
What is the overall message you are trying to convey to your target audience?
Call us, you can trust our experience
Where will your new logo be used?
vehicles, printed materials, web site, employee clothing
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Ohio State Waterproofing - logo is a 6 on a 1 - 10
Basement Systems - logo is a 7.5 on a 1 - 10
Most companies have no real professional logo, just their name in a bold font of choice.
List competitive URLs if possible
www.basementsystemsohio.com (http://www.basementsystemsohio.com)
www.ohiostatewaterproofing.com (http://www.ohiostatewaterproofing.com)
www.garrettwaterproofing.com (http://www.garrettwaterproofing.com)
www.bdry.com (http://www.bdry.com)
What sets you apart from your competitors?
our spotless reputation
no sales pressure
tons of references
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
integrity
----------------------------------------
I look forward to seeing what you come up with.