alexis
10-29-2007, 10:55 PM
Admin code added by Abby - 7UU423213M024210G
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
PersonalFamilyLawyer.com
What type of product or service do you offer?
PersonalFamilyLawyer.com is a website where you find a lawyer who will be a trusted advisor for your family for life and be there for your loved ones when you can't be.
How long have you been in business?
1 year
What do you hope to accomplish with your new identity?
It's never had a stand-alone identity. Personal Family Lawyers are certified by the Family Wealth Planning Institute. see www.familywealthmatters.com
What are your long term goals?
To have a Personal Family Lawyer in every neighborhood in the US and to have families throughout the US know to call a Personal Family Lawyer when they have young children and are ready to make the right legal and financial decisions for their security and well-being.
When is the deadline for final entries before choosing a designer?
11/2
Audience Profile:
Please describe your existing audience
Our audience is primarily moms of young children, but may also include dads later on as we expand our marketing campaign
Who would you like to add to your audience?
see above
Perception/Tone/Guidelines:
What type of logo would you like?
Compelling, professional, does not include any images that would be traditionally "lawyerly" - no scales of justice or capitol buildings, please!
Check out www.kidsprotectionplan.com for an example of a website in our family of websites.
Do you have any colors in mind for your logo? (if so, why?)
No
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Caring, warmth, lifetime personal relationship, trustworthy
What is your tagline or slogan?
It's like having a lawyer in the family.
What is the overall message you are trying to convey to your target audience?
That we are the trusted advisors families should turn to and that all families who are worth more want to have a personal family lawyer guiding them through life.
Where will your new logo be used?
web mostly, some print collateral, but mostly web.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There is no real competition for what I am doing.
List competitive URLs if possible
What sets you apart from your competitors?
We are creating something totally new. Changing the way people think about lawyers.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
lifetime relationship
I can't wait to see what you come up with!
Thanks,
Alexis
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
PersonalFamilyLawyer.com
What type of product or service do you offer?
PersonalFamilyLawyer.com is a website where you find a lawyer who will be a trusted advisor for your family for life and be there for your loved ones when you can't be.
How long have you been in business?
1 year
What do you hope to accomplish with your new identity?
It's never had a stand-alone identity. Personal Family Lawyers are certified by the Family Wealth Planning Institute. see www.familywealthmatters.com
What are your long term goals?
To have a Personal Family Lawyer in every neighborhood in the US and to have families throughout the US know to call a Personal Family Lawyer when they have young children and are ready to make the right legal and financial decisions for their security and well-being.
When is the deadline for final entries before choosing a designer?
11/2
Audience Profile:
Please describe your existing audience
Our audience is primarily moms of young children, but may also include dads later on as we expand our marketing campaign
Who would you like to add to your audience?
see above
Perception/Tone/Guidelines:
What type of logo would you like?
Compelling, professional, does not include any images that would be traditionally "lawyerly" - no scales of justice or capitol buildings, please!
Check out www.kidsprotectionplan.com for an example of a website in our family of websites.
Do you have any colors in mind for your logo? (if so, why?)
No
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Caring, warmth, lifetime personal relationship, trustworthy
What is your tagline or slogan?
It's like having a lawyer in the family.
What is the overall message you are trying to convey to your target audience?
That we are the trusted advisors families should turn to and that all families who are worth more want to have a personal family lawyer guiding them through life.
Where will your new logo be used?
web mostly, some print collateral, but mostly web.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There is no real competition for what I am doing.
List competitive URLs if possible
What sets you apart from your competitors?
We are creating something totally new. Changing the way people think about lawyers.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
lifetime relationship
I can't wait to see what you come up with!
Thanks,
Alexis