visualprod
10-31-2007, 08:13 AM
Admin code added by Abby - 33310464SH582582X
We are looking to see designs that re-invent our logo. We are going for a 3-D look. Our current website is www.plasticcardfactory.com We are looking for a factory design with the same colors but with much more of a professional look. We want to start with a logo and then work on changing the front page of the site if we like the design. It needs to be more professional looking. The logo can be one dimensional if it is done the right way.
Project Summary:
What text should be included in the main part of the logo?
Plastic Card Factory
What type of product or service do you offer?
Plastic Cards - all types. Membership, Gift, Loyalty, Fundraising, Business, Hotel Key Access cards to name a few.
How long have you been in business?
18 years
What do you hope to accomplish with your new identity?
Professional image with some fun added in
What are your long term goals?
Create a company image that will last a long time and develop brand awareness.
When is the deadline for final entries before choosing a designer?
11/10
Audience Profile:
Please describe your existing audience
anyone who carries a plastic card of any kind
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Professional yet fun
Do you have any colors in mind for your logo? (if so, why?)
similar to what we have now.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
a factory building
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional, knowledgeable, friendly
What is your tagline or slogan?
do not really have one
What is the overall message you are trying to convey to your target audience?
plastic card manufacturer capable of producing any type of plastic card in small or large volumes.
Where will your new logo be used?
Website, brochure, business cards, trade show booth, letterheads, sample mailers
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
What sets you apart from your competitors?
higher quality, lower prices
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
High quality, low prices
We are looking to see designs that re-invent our logo. We are going for a 3-D look. Our current website is www.plasticcardfactory.com We are looking for a factory design with the same colors but with much more of a professional look. We want to start with a logo and then work on changing the front page of the site if we like the design. It needs to be more professional looking. The logo can be one dimensional if it is done the right way.
Project Summary:
What text should be included in the main part of the logo?
Plastic Card Factory
What type of product or service do you offer?
Plastic Cards - all types. Membership, Gift, Loyalty, Fundraising, Business, Hotel Key Access cards to name a few.
How long have you been in business?
18 years
What do you hope to accomplish with your new identity?
Professional image with some fun added in
What are your long term goals?
Create a company image that will last a long time and develop brand awareness.
When is the deadline for final entries before choosing a designer?
11/10
Audience Profile:
Please describe your existing audience
anyone who carries a plastic card of any kind
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Professional yet fun
Do you have any colors in mind for your logo? (if so, why?)
similar to what we have now.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
a factory building
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional, knowledgeable, friendly
What is your tagline or slogan?
do not really have one
What is the overall message you are trying to convey to your target audience?
plastic card manufacturer capable of producing any type of plastic card in small or large volumes.
Where will your new logo be used?
Website, brochure, business cards, trade show booth, letterheads, sample mailers
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
What sets you apart from your competitors?
higher quality, lower prices
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
High quality, low prices