bikerboy
11-20-2007, 02:54 PM
(Admin code added by Palmer - 3838941543 2CO)
Logo Design Assessment
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To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Workshee
Project Summary:
What text should be included in the main part of the logo?
Family Professional Painting. Will consider a play on that as a main feature, ie. FP Paint, but state law says the whole name must appear in some form.
What type of product or service do you offer?
High end residential and custom painting.
How long have you been in business?
Our family has served the needs of homeowners for over 50 years.
What do you hope to accomplish with your new identity?
Set ourselves apart from the other paint contractors. Emphasize quality, trust and experience. Attract our targeted customer.
What are your long term goals?
Triple our business whithin five years by giving our customers great service and at the same time attract the best employees through a combination of top pay and benefits and ability to grow.
When is the deadline for final entries before choosing a
designer?
December 6, 2007
Audience Profile:
Please describe your existing audience
.Residential Homeowners
Who would you like to add to your audience?
Women, 35-55 affluent and educated. Involved with their home. Desiring quality.
Perception/Tone/Guidelines:
What type of logo would you like?
Am open to anything. Really like some of the work the designers have done for "Bluestocking Boutique" and "Hunters Dream". Really want something that is memorable and appealing to the targeted clients.
Do you have any colors in mind for your logo? (if so, why?)
No.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Really want you to stretch you talents. Think of what others use, then use something else, do it different. Don't want an open can of paint with color running down the side. (now one of you will come up with something that totally changes my mind)
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Luxury, quality, trust, fulfillment of dreams. (Savoirs of the color challenged?)
What is your tagline or slogan?
Dream In Color
What is the overall message you are trying to convey to your target audience?
That we offer quality, great service.
Where will your new logo be used?
Business cards, letterhead, signs, T-shirts and uniforms, advertisments. (If it's really good i may even tattoo it on me)
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Annapolis Painting Company, Certa-Pro, Bay Area Painting, Painting With Pride. None of them have a logo I like.
List competitive URLs if possible
http://www.bowenpainting.com/, www.annapolispainting.com
http://www.paintingwithprideinc.com/
http://www.baycountrypainters.net/
What sets you apart from your competition.
Our family has been serving the paint needs of homeowners for over 50 years. Quality, experience professionalism.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
People, service, experience
Thank you for choosing Design Outpost
__________________
All you need in this life is ignorance and confidence, and then success is sure.
-Mark Twain
Logo Design Assessment
--------------------------------------------------------------------------------
To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Workshee
Project Summary:
What text should be included in the main part of the logo?
Family Professional Painting. Will consider a play on that as a main feature, ie. FP Paint, but state law says the whole name must appear in some form.
What type of product or service do you offer?
High end residential and custom painting.
How long have you been in business?
Our family has served the needs of homeowners for over 50 years.
What do you hope to accomplish with your new identity?
Set ourselves apart from the other paint contractors. Emphasize quality, trust and experience. Attract our targeted customer.
What are your long term goals?
Triple our business whithin five years by giving our customers great service and at the same time attract the best employees through a combination of top pay and benefits and ability to grow.
When is the deadline for final entries before choosing a
designer?
December 6, 2007
Audience Profile:
Please describe your existing audience
.Residential Homeowners
Who would you like to add to your audience?
Women, 35-55 affluent and educated. Involved with their home. Desiring quality.
Perception/Tone/Guidelines:
What type of logo would you like?
Am open to anything. Really like some of the work the designers have done for "Bluestocking Boutique" and "Hunters Dream". Really want something that is memorable and appealing to the targeted clients.
Do you have any colors in mind for your logo? (if so, why?)
No.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Really want you to stretch you talents. Think of what others use, then use something else, do it different. Don't want an open can of paint with color running down the side. (now one of you will come up with something that totally changes my mind)
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Luxury, quality, trust, fulfillment of dreams. (Savoirs of the color challenged?)
What is your tagline or slogan?
Dream In Color
What is the overall message you are trying to convey to your target audience?
That we offer quality, great service.
Where will your new logo be used?
Business cards, letterhead, signs, T-shirts and uniforms, advertisments. (If it's really good i may even tattoo it on me)
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Annapolis Painting Company, Certa-Pro, Bay Area Painting, Painting With Pride. None of them have a logo I like.
List competitive URLs if possible
http://www.bowenpainting.com/, www.annapolispainting.com
http://www.paintingwithprideinc.com/
http://www.baycountrypainters.net/
What sets you apart from your competition.
Our family has been serving the paint needs of homeowners for over 50 years. Quality, experience professionalism.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
People, service, experience
Thank you for choosing Design Outpost
__________________
All you need in this life is ignorance and confidence, and then success is sure.
-Mark Twain