tritiumholdings
11-29-2007, 11:07 AM
Admin code added by Abby - 8E339217BT650832S
I've attached screenshots of the application.
winner will be given the opportunity to work on additional design elements as well
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Who's Hot?
What type of product or service do you offer?
Who's Hot? is a tournament on Facebook to see who the hottest person is. Kind of like Hot-or-Not but a tournament concept where everyone has ranks.
How long have you been in business?
Start-up, software built
What do you hope to accomplish with your new identity?
striking brand identity that stands out visually
What are your long term goals?
build a social tournament with dating features
When is the deadline for final entries before choosing a designer?
Friday December 7th (may be selected earlier)
Audience Profile:
Please describe your existing audience
Facebook/social networking crowd (teens to late 20's)
Who would you like to add to your audience?
maybe people in their early 30s, but mostly the same
Perception/Tone/Guidelines:
What type of logo would you like?
a graphical element with text (graphic element should be easily translated into an icon) and logo should look good as a 75px by 75px square
Do you have any colors in mind for your logo? (if so, why?)
nothing specific, depends on the graphic but should be colors that draw attention
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
maybe a flame, but be creative..
Communication Strategy:
What attributes would you like your logo to reflect about your business?
something fun, should be universal, but appeal a little more on the female side
What is your tagline or slogan?
none so far
What is the overall message you are trying to convey to your target audience?
fun, dating, hotness
Where will your new logo be used?
Facebook/social networks and advertisements
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Facebook applications: Hot-or-Not, Hotness, Sent Hotness, etc
most have flames or are just text, nothing special.. competitive web properties listed below
List competitive URLs if possible
www.hotornot.com
www.crushorflush.com
www.flirtomatic.com
What sets you apart from your competitors?
user interface, tournament style instead of just rating
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
tournament of hotness
I've attached screenshots of the application.
winner will be given the opportunity to work on additional design elements as well
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Who's Hot?
What type of product or service do you offer?
Who's Hot? is a tournament on Facebook to see who the hottest person is. Kind of like Hot-or-Not but a tournament concept where everyone has ranks.
How long have you been in business?
Start-up, software built
What do you hope to accomplish with your new identity?
striking brand identity that stands out visually
What are your long term goals?
build a social tournament with dating features
When is the deadline for final entries before choosing a designer?
Friday December 7th (may be selected earlier)
Audience Profile:
Please describe your existing audience
Facebook/social networking crowd (teens to late 20's)
Who would you like to add to your audience?
maybe people in their early 30s, but mostly the same
Perception/Tone/Guidelines:
What type of logo would you like?
a graphical element with text (graphic element should be easily translated into an icon) and logo should look good as a 75px by 75px square
Do you have any colors in mind for your logo? (if so, why?)
nothing specific, depends on the graphic but should be colors that draw attention
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
maybe a flame, but be creative..
Communication Strategy:
What attributes would you like your logo to reflect about your business?
something fun, should be universal, but appeal a little more on the female side
What is your tagline or slogan?
none so far
What is the overall message you are trying to convey to your target audience?
fun, dating, hotness
Where will your new logo be used?
Facebook/social networks and advertisements
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Facebook applications: Hot-or-Not, Hotness, Sent Hotness, etc
most have flames or are just text, nothing special.. competitive web properties listed below
List competitive URLs if possible
www.hotornot.com
www.crushorflush.com
www.flirtomatic.com
What sets you apart from your competitors?
user interface, tournament style instead of just rating
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
tournament of hotness