Davis01
12-12-2007, 02:01 PM
Admin code added by Abby - 0YR63728RL152982B
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Prairie Mobile Medical
What type of product or service do you offer?
Wellness and health programs
How long have you been in business?
Four to five years
What do you hope to accomplish with your new identity?
Credibility/creativity
What are your long term goals?
To grow the business and provide a health screening/assessment service
When is the deadline for final entries before choosing a designer?
Two weeks
Audience Profile:
Please describe your existing audience
anybody looking to check their current health status example blood glucose cholesterol blood pressure/stroke prevention
Who would you like to add to your audience?
The general public and large employers
Perception/Tone/Guidelines:
What type of logo would you like?
Not really sure the one I have now I designed myself using Microsoft.
Do you have any colors in mind for your logo? (if so, why?)
Being a medical service provider something like a light blue but I'm open to suggestions
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Something medical/health orientated we are also a mobile service
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Mobility/prevention/health awareness
What is your tagline or slogan?
Don't have one, I am attaching a brochure that I designed to give you an idea of our services and customer bases
What is the overall message you are trying to convey to your target audience?
This is a infantile industry meaning it something new we would like to be able to educate people on the process on health prevention and awareness. Currently the healthcare system in Canada only treats symptoms people do not have any means on assessing their health until something goes drastically wrong
Where will your new logo be used?
Letterhead business cards website etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
My competitor would be quality health services out of Toronto
List competitive URLs if possible
http://www.qhsl.ca would be my main competitor. I am going to be partnering with a guy to provide these types of services his website ishttp://www.mobilelifescreening.com/index_files/contact.htm
my website is www.Prairiemobilemedical.ca
What sets you apart from your competitors?
There is no competition currently, we are the only locally owned and operated to fit provided in these types of services that I'm aware of
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: health awareness/screenings
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Prairie Mobile Medical
What type of product or service do you offer?
Wellness and health programs
How long have you been in business?
Four to five years
What do you hope to accomplish with your new identity?
Credibility/creativity
What are your long term goals?
To grow the business and provide a health screening/assessment service
When is the deadline for final entries before choosing a designer?
Two weeks
Audience Profile:
Please describe your existing audience
anybody looking to check their current health status example blood glucose cholesterol blood pressure/stroke prevention
Who would you like to add to your audience?
The general public and large employers
Perception/Tone/Guidelines:
What type of logo would you like?
Not really sure the one I have now I designed myself using Microsoft.
Do you have any colors in mind for your logo? (if so, why?)
Being a medical service provider something like a light blue but I'm open to suggestions
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Something medical/health orientated we are also a mobile service
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Mobility/prevention/health awareness
What is your tagline or slogan?
Don't have one, I am attaching a brochure that I designed to give you an idea of our services and customer bases
What is the overall message you are trying to convey to your target audience?
This is a infantile industry meaning it something new we would like to be able to educate people on the process on health prevention and awareness. Currently the healthcare system in Canada only treats symptoms people do not have any means on assessing their health until something goes drastically wrong
Where will your new logo be used?
Letterhead business cards website etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
My competitor would be quality health services out of Toronto
List competitive URLs if possible
http://www.qhsl.ca would be my main competitor. I am going to be partnering with a guy to provide these types of services his website ishttp://www.mobilelifescreening.com/index_files/contact.htm
my website is www.Prairiemobilemedical.ca
What sets you apart from your competitors?
There is no competition currently, we are the only locally owned and operated to fit provided in these types of services that I'm aware of
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: health awareness/screenings