Caspergron
12-17-2007, 07:11 AM
Admin code added by Abby - 2RK46149M9689704H
Hi Designers
Project Summary:
What text should be included in the main part of the logo?
SlushFactory.dk
What type of product or service do you offer?
We have a mobile slush ice concept
How long have you been in business?
We are just starting up
What do you hope to accomplish with your new identity?
We would like to signal theese words Joy, happiness, refressment, FUN,
But is also important that we look proffesional, so that people would like our mobile slush factory at the fairs.
What are your long term goals?
Just build up a healthy business, and maybe developed it into a franchise concept
When is the deadline for final entries before choosing a designer?
01/01-2008
Audience Profile:
Please describe your existing audience
Target group 1 are the Kids between 5-12
Target group 2 are the adults of the kids, and the gatekeepers that is going to allow us to stand at the fairs.
So fun and refreshing, but still proffesional.
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Colorfull, playfull
Do you have any colors in mind for your logo? (if so, why?)
No colors in mind
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No images or icons
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Joy, happiness, refressment, FUN,
What is your tagline or slogan?
Refreshing, Fun and Mobile (just in danish)
What is the overall message you are trying to convey to your target audience?
1)
You will not be thirsty anymore if you buy a slushice
2)
Your kids will not scream anymor, if you buy them a slushice
Where will your new logo be used?
On the upcomming website that has not yet been designed
And on marketing papers, and of course on the mobile slushfactory
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Nope havent found any
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
FUN :eek:
Hi Designers
Project Summary:
What text should be included in the main part of the logo?
SlushFactory.dk
What type of product or service do you offer?
We have a mobile slush ice concept
How long have you been in business?
We are just starting up
What do you hope to accomplish with your new identity?
We would like to signal theese words Joy, happiness, refressment, FUN,
But is also important that we look proffesional, so that people would like our mobile slush factory at the fairs.
What are your long term goals?
Just build up a healthy business, and maybe developed it into a franchise concept
When is the deadline for final entries before choosing a designer?
01/01-2008
Audience Profile:
Please describe your existing audience
Target group 1 are the Kids between 5-12
Target group 2 are the adults of the kids, and the gatekeepers that is going to allow us to stand at the fairs.
So fun and refreshing, but still proffesional.
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Colorfull, playfull
Do you have any colors in mind for your logo? (if so, why?)
No colors in mind
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No images or icons
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Joy, happiness, refressment, FUN,
What is your tagline or slogan?
Refreshing, Fun and Mobile (just in danish)
What is the overall message you are trying to convey to your target audience?
1)
You will not be thirsty anymore if you buy a slushice
2)
Your kids will not scream anymor, if you buy them a slushice
Where will your new logo be used?
On the upcomming website that has not yet been designed
And on marketing papers, and of course on the mobile slushfactory
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Nope havent found any
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
FUN :eek: