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12-17-2007, 11:52 AM
Admin code added by Abby - 2T687978VA121080J
Hi all! First off, this will be the fourth time that I will have used the DesignOutpost staff for a logo project. You are all the BEST!!! I am very excited to undertake this next project.
Our new company will be named Clark Benefits Consulting. Below are our answers to the logo design submission sheet:
What text should be included in the main part of the logo?
We would like our logo to utilize the stand alone name Clark as well as the entire name Clark Benefits Consulting. In addition, we would potentially like to see some sort of emblem or design that would add graphic appeal to the logo. Simple is better. As noted in a later post, we think a lighthouse would be a cool concept as our offices are very close to a historic lighthouse. We really like the way The Hartford www.thehartford.com uses a classic font along with a deer to create a really classy logo What type of product or service do you offer?
We are a human resources consulting firm.
How long have you been in business?
We are a brand new entity.
What do you hope to accomplish with your new identity?
We would like our identity to give our company an established and distinguished look.
What are your long term goals?
We would like to grow into a highly prominent firm within our field recognized nationally.
When is the deadline for final entries before choosing a designer?
We would like to have a final design in place by January 1 or sooner.
Audience Profile:
Please describe your existing audience
Our audience will consist of primarily human resource and finance executives.
Who would you like to add to your audience?
The above audience is suitable for our needs.
Perception/Tone/Guidelines:
What type of logo would you like?
We like classic, simple designs/
Do you have any colors in mind for your logo? (if so, why?)
We are open to suggestion, but are thinking no more that two colors at this point, we are partial to earth tones. We would like to keep our print materials and electronic visuals simple.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No. Open to suggestion
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Strong, prominent, classic
What is your tagline or slogan?
We do not wish to use a tagline for our logo.
What is the overall message you are trying to convey to your target audience?
We would like to give the visual appearance of a large, prominent company.
Where will your new logo be used?
Print materials, website, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Our competitors would include the following companies:
www.aon.com
www.mercer.com
www.towersperrin.com
www.willis.com
We do not care much for any of their logos, except for the fact that they are simple.
What sets you apart from your competitors?
We are innovative, young, energetic and most of all ethical.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Youth, Innovation, Energy and Passion
Hi all! First off, this will be the fourth time that I will have used the DesignOutpost staff for a logo project. You are all the BEST!!! I am very excited to undertake this next project.
Our new company will be named Clark Benefits Consulting. Below are our answers to the logo design submission sheet:
What text should be included in the main part of the logo?
We would like our logo to utilize the stand alone name Clark as well as the entire name Clark Benefits Consulting. In addition, we would potentially like to see some sort of emblem or design that would add graphic appeal to the logo. Simple is better. As noted in a later post, we think a lighthouse would be a cool concept as our offices are very close to a historic lighthouse. We really like the way The Hartford www.thehartford.com uses a classic font along with a deer to create a really classy logo What type of product or service do you offer?
We are a human resources consulting firm.
How long have you been in business?
We are a brand new entity.
What do you hope to accomplish with your new identity?
We would like our identity to give our company an established and distinguished look.
What are your long term goals?
We would like to grow into a highly prominent firm within our field recognized nationally.
When is the deadline for final entries before choosing a designer?
We would like to have a final design in place by January 1 or sooner.
Audience Profile:
Please describe your existing audience
Our audience will consist of primarily human resource and finance executives.
Who would you like to add to your audience?
The above audience is suitable for our needs.
Perception/Tone/Guidelines:
What type of logo would you like?
We like classic, simple designs/
Do you have any colors in mind for your logo? (if so, why?)
We are open to suggestion, but are thinking no more that two colors at this point, we are partial to earth tones. We would like to keep our print materials and electronic visuals simple.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No. Open to suggestion
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Strong, prominent, classic
What is your tagline or slogan?
We do not wish to use a tagline for our logo.
What is the overall message you are trying to convey to your target audience?
We would like to give the visual appearance of a large, prominent company.
Where will your new logo be used?
Print materials, website, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Our competitors would include the following companies:
www.aon.com
www.mercer.com
www.towersperrin.com
www.willis.com
We do not care much for any of their logos, except for the fact that they are simple.
What sets you apart from your competitors?
We are innovative, young, energetic and most of all ethical.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Youth, Innovation, Energy and Passion