SuzanneSeliga
12-18-2007, 06:52 PM
(Admin code added by Palmer - 26G514842X5400444)
We are looking for a logo for a string of smaller motels in Alberta, Canada. They service mostly longer term crew/construction people. The idea of the motels is to provide rooms with the comfort of home and a family environment. The full name of the company is AIM : Alberta's Industry Motels. The logo is to be used primarily for all of our motel signs and staff jerseys. Thank-you
Project Summary:
What text should be included in the main part of the logo?AIM Alberta's Industry Motels
What type of product or service do you offer?We are a string of small motels
How long have you been in business?2 years
What do you hope to accomplish with your new identity?We want to create some branding of the motels so that industry (oil +gas) workers know what to expect from our motels.
What are your long term goals?To have our motels blanket central and northern Alberta within the next two years.
When is the deadline for final entries before choosing a designer?Jan 4,2008
Audience Profile:
Please describe your existing audienceMostly construction and crew guys who are looking for a quiet home like environment to stay in long term
Who would you like to add to your audience?We would like to attract the larger oil and gas companies
Perception/Tone/Guidelines:
What type of logo would you like?We need to use the logo on our motel signs and on staff clothing.
Do you have any colors in mind for your logo? (if so, why?)No but the colors need to be clearly visible from the roadways.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?We want the motel logo to reflect a home like environment and also that we cater to the working guy
Communication Strategy:
What attributes would you like your logo to reflect about your business?That we care about service
What is your tagline or slogan?We don't have one but would consider one if antone thought of it.
What is the overall message you are trying to convey to your target audience?That our motels are clean,quiet and well run. Also that they are very homey
Where will your new logo be used?On our signs primarily
Competitive Positioning:
Who are your competitors and what do you think about their logos?We don't have any real competitors. Most of the small motels are family run and can't provide consistent service across the province.
List competitive URLs if possible
What sets you apart from your competitors?We have many locations throughout the province
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:Home away from home
We are looking for a logo for a string of smaller motels in Alberta, Canada. They service mostly longer term crew/construction people. The idea of the motels is to provide rooms with the comfort of home and a family environment. The full name of the company is AIM : Alberta's Industry Motels. The logo is to be used primarily for all of our motel signs and staff jerseys. Thank-you
Project Summary:
What text should be included in the main part of the logo?AIM Alberta's Industry Motels
What type of product or service do you offer?We are a string of small motels
How long have you been in business?2 years
What do you hope to accomplish with your new identity?We want to create some branding of the motels so that industry (oil +gas) workers know what to expect from our motels.
What are your long term goals?To have our motels blanket central and northern Alberta within the next two years.
When is the deadline for final entries before choosing a designer?Jan 4,2008
Audience Profile:
Please describe your existing audienceMostly construction and crew guys who are looking for a quiet home like environment to stay in long term
Who would you like to add to your audience?We would like to attract the larger oil and gas companies
Perception/Tone/Guidelines:
What type of logo would you like?We need to use the logo on our motel signs and on staff clothing.
Do you have any colors in mind for your logo? (if so, why?)No but the colors need to be clearly visible from the roadways.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?We want the motel logo to reflect a home like environment and also that we cater to the working guy
Communication Strategy:
What attributes would you like your logo to reflect about your business?That we care about service
What is your tagline or slogan?We don't have one but would consider one if antone thought of it.
What is the overall message you are trying to convey to your target audience?That our motels are clean,quiet and well run. Also that they are very homey
Where will your new logo be used?On our signs primarily
Competitive Positioning:
Who are your competitors and what do you think about their logos?We don't have any real competitors. Most of the small motels are family run and can't provide consistent service across the province.
List competitive URLs if possible
What sets you apart from your competitors?We have many locations throughout the province
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:Home away from home