TerenceRuch
12-24-2007, 10:56 AM
Admin code added by Abby - 53H37769TE830805J
Project Summary:
What text should be included in the main part of the logo?
Upward Training
What type of product or service do you offer?
We are providing online video training for churches.
How long have you been in business?
We are new to this field.
What do you hope to accomplish with your new identity?
We want potential clients to see that we are a training company that provides quality training for them.
What are your long term goals?
We desire to become the leaders in training for churches. Spreading throughout all different areas of training for them.
When is the deadline for final entries before choosing a designer?
January 11th
Audience Profile:
Please describe your existing audience
None
Who would you like to add to your audience?
Church leaders and workers
Perception/Tone/Guidelines:
What type of logo would you like?
A logo that is simple. Something that can be adapted to different companies. For example, future projects could include Upward Ministries, which would provide free video production for churches in need.
Do you have any colors in mind for your logo? (if so, why?)
No
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No, but the concept for the word "upward" is that everything that this company will do will bring glory to God.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That the training will be simple but quality.
What is your tagline or slogan?
Training for Churches
What is the overall message you are trying to convey to your target audience?
We would desire for out audience to know that the training is something that will help their church.
Where will your new logo be used?
Website, t-shirt, advertisements, in the video itself.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Lynda.com: There logo is simple, but it is a little hard to tell what exactly their logo is.
TotalTraining.com: I really like the "blue guy" that they have. It shows that they have "total" training.
List competitive URLs if possible
What sets you apart from your competitors?
We are set apart from these two competitors because we will be providing training for churches and their workers.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: God Focused
Project Summary:
What text should be included in the main part of the logo?
Upward Training
What type of product or service do you offer?
We are providing online video training for churches.
How long have you been in business?
We are new to this field.
What do you hope to accomplish with your new identity?
We want potential clients to see that we are a training company that provides quality training for them.
What are your long term goals?
We desire to become the leaders in training for churches. Spreading throughout all different areas of training for them.
When is the deadline for final entries before choosing a designer?
January 11th
Audience Profile:
Please describe your existing audience
None
Who would you like to add to your audience?
Church leaders and workers
Perception/Tone/Guidelines:
What type of logo would you like?
A logo that is simple. Something that can be adapted to different companies. For example, future projects could include Upward Ministries, which would provide free video production for churches in need.
Do you have any colors in mind for your logo? (if so, why?)
No
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No, but the concept for the word "upward" is that everything that this company will do will bring glory to God.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That the training will be simple but quality.
What is your tagline or slogan?
Training for Churches
What is the overall message you are trying to convey to your target audience?
We would desire for out audience to know that the training is something that will help their church.
Where will your new logo be used?
Website, t-shirt, advertisements, in the video itself.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Lynda.com: There logo is simple, but it is a little hard to tell what exactly their logo is.
TotalTraining.com: I really like the "blue guy" that they have. It shows that they have "total" training.
List competitive URLs if possible
What sets you apart from your competitors?
We are set apart from these two competitors because we will be providing training for churches and their workers.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: God Focused