rjcapellaro
12-27-2007, 07:14 AM
Admin code added by Abby - 0GC93565XK962333J
Attached are two documents. One is the Project Summary, the other is a sample logo that will give you an idea to get you going although your final design could be very different or very similar.
Project Summary:
What text should be included in the main part of the logo?
ROSE
What type of product or service do you offer?
As an Application Service Provider (ASP) we will offer a web based computer application subscription service. You will be able to subscribe to a number of business applications that will be useful for small or large businesses. The ROSE acronym stands for Remote Office Services. Our first major application that is currently in development is an Action Item Tracking tool. We will also have a message delivery system, a time card management system, and an e-mail subscription service. More applications will be added to our suite of tools as we build our presence in the market place.
How long have you been in business?
We have been in the IT business for over ten years but this is a new facet of our business. We intend to launch in 1Q or 2Q 2008.
What do you hope to accomplish with your new identity?
The identity should help us to establish a market presence and capture a healthy part of the market share in this space, becoming a recognized leader in web based application services.
What are your long term goals?
Our long term goals is to grow this business and become a leading ASP and a household name.
When is the deadline for final entries before choosing a designer?
January 2008.
Audience Profile:
Please describe your existing audience
This product can benefit small or large businesses both in the private or public sectors.
Who would you like to add to your audience?
Corporations, institutions, and agencies.
Perception/Tone/Guidelines:
What type of logo would you like?
We want a logo that is simple and easy to associate with so that once we have established a market we will be recognized by our logo alone. Although ROSE stands for Remote Office Services we would like the logo to stand by itself: ROSE. Remote Office Services could be displayed with the logo but it should remain separate unless one of your artists feels strongly that it should be incorporated as one brand. We have registered both ROSE and Remote Office Services with the US Patent and Trademark Office, therefore each one can now be marked with tm It will take about a year before we know whether they grant us the ® registered trademark for each.
Do you have any colors in mind for your logo? (if so, why?)
MaybebBlack letters with a red rose. Strong colors.
There is some concern that using the word ROSE may give us too much of a feminine identity which we don’t necessarily want so this should be considered when using color. This is a gender neutral product.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Strong use of the acronym ROSE incorporated with a graphic, a photo, or a digitally manipulated photo of a ROSE. However, we are open to entirely new renditions if someone should come up with a brilliant idea that relates to our project that does not follow these guidelines.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Ease of use. Simple but effective. A good feeling. User Friendly. Powerful. Efficient.
What is your tagline or slogan?
Don’t have one yet. Here’s a couple of ideas:
Simply Effective Computing.
What you need, AnyWhere, When you need it, How you get it: just connect.
The Application Connection
What is the overall message you are trying to convey to your target audience?
That they have easy access to their applications via the internet without the need to download files and maintain licenses or worry about upgrades, licensing, or configuration hassles.
Where will your new logo be used?
Primarily on our web site. but also on business cards, and marketing materials. (Eventually on Television)
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
TrackWise is a competitive product but it they do not have a logo developed for the product. The parent company is http://www.sparta-systems.com/trackwise/
Trackwise has a logo but it would not copy.
Frontline also sells a tracking tool. Also no specific logo for the product.
What sets you apart from your competitors?
Easy Access to Powerful business tools with access to the programs that you need anywhere, anytime, from any computer or web interface device. No longer will you be tied to one computer or one office for your business computing needs.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Application Delivery Innovators
Attached are two documents. One is the Project Summary, the other is a sample logo that will give you an idea to get you going although your final design could be very different or very similar.
Project Summary:
What text should be included in the main part of the logo?
ROSE
What type of product or service do you offer?
As an Application Service Provider (ASP) we will offer a web based computer application subscription service. You will be able to subscribe to a number of business applications that will be useful for small or large businesses. The ROSE acronym stands for Remote Office Services. Our first major application that is currently in development is an Action Item Tracking tool. We will also have a message delivery system, a time card management system, and an e-mail subscription service. More applications will be added to our suite of tools as we build our presence in the market place.
How long have you been in business?
We have been in the IT business for over ten years but this is a new facet of our business. We intend to launch in 1Q or 2Q 2008.
What do you hope to accomplish with your new identity?
The identity should help us to establish a market presence and capture a healthy part of the market share in this space, becoming a recognized leader in web based application services.
What are your long term goals?
Our long term goals is to grow this business and become a leading ASP and a household name.
When is the deadline for final entries before choosing a designer?
January 2008.
Audience Profile:
Please describe your existing audience
This product can benefit small or large businesses both in the private or public sectors.
Who would you like to add to your audience?
Corporations, institutions, and agencies.
Perception/Tone/Guidelines:
What type of logo would you like?
We want a logo that is simple and easy to associate with so that once we have established a market we will be recognized by our logo alone. Although ROSE stands for Remote Office Services we would like the logo to stand by itself: ROSE. Remote Office Services could be displayed with the logo but it should remain separate unless one of your artists feels strongly that it should be incorporated as one brand. We have registered both ROSE and Remote Office Services with the US Patent and Trademark Office, therefore each one can now be marked with tm It will take about a year before we know whether they grant us the ® registered trademark for each.
Do you have any colors in mind for your logo? (if so, why?)
MaybebBlack letters with a red rose. Strong colors.
There is some concern that using the word ROSE may give us too much of a feminine identity which we don’t necessarily want so this should be considered when using color. This is a gender neutral product.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Strong use of the acronym ROSE incorporated with a graphic, a photo, or a digitally manipulated photo of a ROSE. However, we are open to entirely new renditions if someone should come up with a brilliant idea that relates to our project that does not follow these guidelines.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Ease of use. Simple but effective. A good feeling. User Friendly. Powerful. Efficient.
What is your tagline or slogan?
Don’t have one yet. Here’s a couple of ideas:
Simply Effective Computing.
What you need, AnyWhere, When you need it, How you get it: just connect.
The Application Connection
What is the overall message you are trying to convey to your target audience?
That they have easy access to their applications via the internet without the need to download files and maintain licenses or worry about upgrades, licensing, or configuration hassles.
Where will your new logo be used?
Primarily on our web site. but also on business cards, and marketing materials. (Eventually on Television)
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
TrackWise is a competitive product but it they do not have a logo developed for the product. The parent company is http://www.sparta-systems.com/trackwise/
Trackwise has a logo but it would not copy.
Frontline also sells a tracking tool. Also no specific logo for the product.
What sets you apart from your competitors?
Easy Access to Powerful business tools with access to the programs that you need anywhere, anytime, from any computer or web interface device. No longer will you be tied to one computer or one office for your business computing needs.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Application Delivery Innovators