[ProjectComplete] DUE: January 11 - Logo for "My Event Box" - $150

[gemsevent]

Admin code added by Abby - 8TV90013US342824B , 0ER94060WK143814M

Design Outpost Creative Brief Worksheet

Project Summary:

What text should be included in the main part of the logo?
My Event Box.com
Relax…your event is in the box!

What type of product or service do you offer?
Event Planning Services, complete party packages in a box.

How long have you been in business?
Seven years running my own event planner business (www.gemsevent.com) for about a year I have provided the boxes and want to advertise and push the event boxes beginning in 2008.

What do you hope to accomplish with your new identity?
Credibility/creativity

What are your long term goals?
To grow the business and hopefully one day become a franchise

When is the deadline for final entries before choosing a designer?
Two weeks

Audience Profile:
the general public and businesses

Who would you like to add to your audience?
Larger corporations

Perception/Tone/Guidelines:

What type of logo would you like?
Something bright and fun that says “party” “celebration”

Do you have any colors in mind for your logo? (if so, why?)
not really

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I am thinking confetti, a box opening with party stuff coming out; a nice ribbon

Communication Strategy:

What attributes would you like your logo to reflect about your business?
Fun/Easy

What is your tagline or slogan?
Relax…your event is in the box!

What is the overall message you are trying to convey to your target audience?
Party planning can be fun and easy. We do all the legwork and they take all the credit.

Where will your new logo be used?
Letterhead, business cards, website, packing boxes, etc.

Competitive Positioning:

Who are your competitors and what do you think about their logos?
I have only seen one www.poshpartybox.com I like the logo, I want my to be more “fun”

What sets you apart from your competitors?
As far as I have seen, I am the only local company offering this service. I want to however offer my product nationwide via my website. A new website will be created for this business. I differ from Posh Party Box in that my boxes are customized/personalized for the specific event.


I have attached an information sheet that contains more information on the business and what I offer.

[glyphica]

here's one from me :)

[gemsevent]

Thank you for your submission. I like the colors but I don't want the box to be so large - just part of the logo not the focus. The text set up is hard to follow and read. Also, can you add something like confetti or streamers.

Thanks so much.

[glyphica]

ok, here's another go at it! :)

[gemsevent]

Thanks! I like this one much better. Can you make the box smaller and maybe add a bow to it somehow. I really like how it looks like the confetti is coming out of the box.

Can I see it with the colors of purple, lime green and maybe orange.

Also, the tag line is "relax...your event is in the box!"

THANKS!

[glyphica]

ok here it is! :)

[gemsevent]

I love the colors. Can you make the box smaller. I don't like the bow placement. You can remove that. Is is possible to make the top look like a box is opening and the confetti is coming out of the box? Maybe tilt it abit.

Also, can you do the "my" in the same font as the "event box" I like the wavy look.

And one more thing....can the tag line be smaller? And can I see one withouth the tag line on it.

Thanks!

[gemsevent]

Hi,

I added a document that contains some boxes I like.....one is open with hearts coming out I like the way the ribbon looks like it was opened.

the other one is a sketched looking box that I like.

If possible can you incorporate this feeling into the box.

Thanks!

[abby]

Project Update: The project deposit has been raised to $175.

[glyphica]

ok here it is with the changes you requested :)

[BlueCherryGraphics]

v1

[BlueCherryGraphics]

v2

[gemsevent]

Thanks Kekepania. the box top coming off now makes it look like its not a box but a stack or layers or something. I don't really like that. Also the confetti seems to be too high now over the box.

[gemsevent]

Thanks BlueCherry: I like the fonts and the placement of the text in the tag line. Not too partial to the colors...the hot pink is nice but not as the main color. I like the green, purple and orange combination.

Also, the lines in the confetti portion of the box are too large for me. Can they be smaller or can they be smaller balloons or something. Also, is there anyway to incorporate a bow on your box. Or make it look as if the box is opening?

[glyphica]

how bout this?

[Blesseville]

http://www.blesseville.com/do/meb1.jpg

[gemsevent]

Thanks Kekepania. Sorry for my delay in replying today.

The confetti looks better. Still not liking the bow there. Something about that box that just does not give me the boxy feel.

Can you make the box a tad bit smaller. And for the fonts can you capitalize the first letters "MyEventBox.com" I think that will make it more memorable as people read it on items. Also, I like the change in the text of the tag line. Can you justify it to the right, and do the same capitalize the letters as such: Relax! Your Event is in the Box!

[gemsevent]

Thanks Blesseville for your submission. It is similar to those that have already been submitted. The colors are on point. However, maybe seeing a different font would be helpful. Also, I kinda like the box with the top next to it. However, I don't like the confetti and definitely not the green "fog" that is surrounding the items.

Thanks!

[freetime]

Here's a look from me.

[gemsevent]

Thank you Freetime! This box has the feel I'm looking for. It captures the bow, the openness and the confetti. Can you just change the pink on the box to orange and make it a bit smaller and remove the purple that the box is sitting on.

Also, can I see more font choices. Something bigger, fancier like in Message #12.
I really like the font there.

Thanks!!!!!

[gemsevent]

Also Freetime.......can the shade of purple be a bit deeper/darker. This one is bright. Can i see one with the text all purple and the tag line in the lime green. Thanks! Nona

[freetime]

Thank you! Here are those revisions.

[gemsevent]

Thanks to all the designers who provided such wonderful submissions. I appreciate all your efforts. It would have been great to see more interpretations without the box in the same place.

However, the box provided by Freetime has the “fun” feel that I am looking for. Of the submissions I have now, I believe this would be the design I would choose.

Therefore, unless anyone else has something totally different and fun from what has already been submitted, I will continue work with Freetime on the font for this design.

Thanks again!

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/myeventbox.png

[gemsevent]

Hello Xpressions. Were you trying to post something. I don't see anything in the space. Please repost. Thanks! Nona

[gemsevent]

Hello Freetime,

Can you please send me more samples with different fonts. Maybe something fancier or script like.

Maybe they are just sized bigger, but the tag line seems a bit large. Can you reduce that please.

And bring the box down a bit to make the text and tag line a bit more centered.

Thanks! Nona

Thanks!

[freetime]

v1.2

[gemsevent]

Xpressions: I like the box....but I don't like the color of the font or the font itself. Can you show me more font options and with color.

[gemsevent]

Also xpressions, can you add the .com and capitalize the words...MyEventBox.com Relax! Your Event is in the Box!

Thanks!

[xpressions]

Thank you for the feedback. Will post revisions shortly. :)

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/myeventbox2.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/myeventbox3.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/myeventbox4.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/myeventbox5.png

[gemsevent]

Xpressions - for some reason, I am unable to view your posts on my computer in my office. I will have to review them this evening when I return home. Thanks for the submissions

[gemsevent]

Thanks Xpressons. I like this box a lot. Can I see the following changes and I will make my final decision.

I think I like the font in Version 3. Can you make the font color purple. And for the tag line, make it read as follows: Relax! Your Event is in the Box! And make the tag line green.

For the ribbon on the box, can you make that purple?

Also, for the black and white logo, the box looses its effect. Can you adjust the shading on that on so the box will be more grayscale instead of so dark?

Thanks so much.

[gemsevent]

Can I also see the same color revisions on Version 5 .. I like that font and the star used in the .com THANKS

[freetime]

v1.3

[xpressions]

Thank you. Revisions will be posted up shortly.

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/myeventbox3rev1.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/myeventbox5rev1.png

[gemsevent]

Thank you Xpressions - I am going to go with your design. Thank you so much. I love version 5.1

Can you make the following changes:

1. There is a green circle design below the box above the E in event. Can you move that up above the box with the rest of the confetti? There is also a pink star below the box; can you remove that also.

2. Can you make the tagline a darker green or try it in an orange...the dark shade of orange on the box.

3. In the grayscale version the box is great. However, can you do the grayscale box with the black wording.

4. On the black version............the tag line needs to be changed to use the ! mark and the capital letters.

Thank you and all the others designers for their efforts. Nona

[xpressions]

Thank you for choosing my design. I will make the revisions and post for your approval by tomorrow. Regards,

[BlueCherryGraphics]

Congratulations Steven.

This thread has been moved to Revisions.

Client, please post a note in the thread once you receive the finals.

Thanks! :)

[xpressions]

Thank you, Jen.

Nona: Attached please find the requested revisions. Let me know if you require any other revisions or if these are final.

Regards,

http://i5.photobucket.com/albums/y185/nemagazine/myeventbox5rev2.png

[gemsevent]

Thanks!

I am sorry but I failed to put a change on my last revision. Instead of using the star in the .com can we just have the dot. sorry about that.

I like the logo with the orange tagline.

My one other concern with the logos is that is has 4 colors. While I am not well versed on the printing industry, I am wondering if I would have to pay for 4-color printing when I do professional work. I would hate to do that just because the confetti contains pink. I think it may be best to remove the pink confetti and just have orange green and purple as the colors. Maybe you can change the pink to orange.

And while you are doing that, can you remove that one peice of green confetti on the bottom of the box.

Then, I promise..........that will be it! I really appreciate your efforts in getting this logo complete. Everyone connected with the business is very happy with it.


Thanks! Nona

[xpressions]

Hi. I have included the 4-color version along with a 3-color one. I am not certain about printing costs, however, you have the option of using either version depending on your budget. I have made the other revisions as well. Let me know if you require anything further. Happy it is liked!

Cheers!

http://i5.photobucket.com/albums/y185/nemagazine/myeventbox5rev3.png

[gemsevent]

For some reason I am unable to view your last post. I waited until I got home because I could never see them at my office. I can't see any of your posts on this thread. Is there something we can do? Nona

[xpressions]

Hi. Not sure why you can't view. Try refreshing your screen, maybe? If not, I have also sent it to you via private message. Let me know if you still cannot view.

[gemsevent]

Thanks. I can see them in the private message and they are fantastic. I am ready to move foward with them. THANKS SO MUCH!
Nona

[xpressions]

Excellent! I will prepare your files and provide you the link for downloading them via private message by tomorrow morning the latest. Regards,

[xpressions]

A link to download your files has been sent to you via private message.

Once downloaded, click the .zip to extract the files to your computer.

Please confirm receipt and don't hesitate to contact me should you require anything further.

Thank you and good luck in your endeavours!

[gemsevent]

I have received my final logos [B]and they are wonderful.

Thank you everyone involved in assisting in getting this done. Especially Xpressions for designing such a fantastic logo for my endeavor.

Please let me know if there is anything else I need to do to complete this thread.

Nona