acutshall
12-28-2007, 11:46 AM
Admin code added by Abby - Logo $150 0VD65933RC9434211
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Open ended; The name of the my business is Anthony Michael Photography
What type of product or service do you offer?
Weddings and Portrait
How long have you been in business?
3 yrs
What do you hope to accomplish with your new identity?
catch the attention of potential clients; offer a complement in design to my web site, cards etc.
What are your long term goals?
attract new and repeat clients
When is the deadline for final entries before choosing a designer?
Jan 4th 07
Audience Profile:
Please describe your existing audience
all ranges of income and age
Who would you like to add to your audience?
n/a
Perception/Tone/Guidelines:
What type of logo would you like?
something that is not overdone yet does not look run of the mill. I do not want to be perceived as a techie or graphics company. I want something that is fresh and clean; not to masculine or feminine but appeals to both. Creative yet professional
Do you have any colors in mind for your logo? (if so, why?)
no; my current photography site is gray but only for the reasons that color effects the image, although the logo will be used on that site it is being designed primarily for a new site and business cards which will be neutral black or white
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
no
Communication Strategy:
What attributes would you like your logo to reflect about your business?
fresh ideas, creative,professional
What is your tagline or slogan?
This has currently been submitted to Design outpost for development. I will be awarding one designer for a logo and one for slogan. You are welcome to submit a slogan however it is an independent award.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?
Business cards,web site,watermark, mailing materials
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Everyone who owns a camera; cheap,cheesy and out of a box
List competitive URLs if possible
What sets you apart from your competitors?
Creative, Professional and strive for perfection
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Professionalism
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Open ended; The name of the my business is Anthony Michael Photography
What type of product or service do you offer?
Weddings and Portrait
How long have you been in business?
3 yrs
What do you hope to accomplish with your new identity?
catch the attention of potential clients; offer a complement in design to my web site, cards etc.
What are your long term goals?
attract new and repeat clients
When is the deadline for final entries before choosing a designer?
Jan 4th 07
Audience Profile:
Please describe your existing audience
all ranges of income and age
Who would you like to add to your audience?
n/a
Perception/Tone/Guidelines:
What type of logo would you like?
something that is not overdone yet does not look run of the mill. I do not want to be perceived as a techie or graphics company. I want something that is fresh and clean; not to masculine or feminine but appeals to both. Creative yet professional
Do you have any colors in mind for your logo? (if so, why?)
no; my current photography site is gray but only for the reasons that color effects the image, although the logo will be used on that site it is being designed primarily for a new site and business cards which will be neutral black or white
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
no
Communication Strategy:
What attributes would you like your logo to reflect about your business?
fresh ideas, creative,professional
What is your tagline or slogan?
This has currently been submitted to Design outpost for development. I will be awarding one designer for a logo and one for slogan. You are welcome to submit a slogan however it is an independent award.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?
Business cards,web site,watermark, mailing materials
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Everyone who owns a camera; cheap,cheesy and out of a box
List competitive URLs if possible
What sets you apart from your competitors?
Creative, Professional and strive for perfection
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Professionalism