exposuresstudio
12-28-2007, 11:48 AM
Admin code added by Abby - 24919861YG931794C
Project Summary
What text should be included in the main part of the logo?
Exposures Studio
What type of product or service do you offer?
wedding, family, children, senior photography
How long have you been in business?
going on 2 years
What do you hope to accomplish with your new identity?
just that, a new identity
What are your long term goals?
i want to double in the number of clients that i have had in the past
When is the deadline for final entries before choosing a designer?
January 31
Audience Profile:
Please describe your existing audience
most of my clients are in their 20's. They are looking for a candid, unique, and fresh look on photography. most of my clients are women - brides, wives, mothers.
Perception/Tone/Guidelines:
What type of logo would you like?i would like something simple, but something that captures your attention. i want it to be fun and fresh. something modern, yet simple.
Do you have any colors in mind for your logo? (if so, why?)
not really, i love brown & teal
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
no, not really
Communication Strategy:
What attributes would you like your logo to reflect about your business?
fun, fresh, new. i want it to appeal to my younger clients (seniors, brides, etc.) but also still capture the eyes of the middle age clients too.
What is your tagline or slogan?
fresh.modern.fun.
What is the overall message you are trying to convey to your target audience?
that coming to my studio, during their session it's not going to be rushed, every session is personalized and relaxed and a fun experience.
Where will your new logo be used?
website, blog, marketing materials, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
i live in a small town, but i do have plenty of competitors. but since we're in a small town, they don't really do much with a logo, and that's where i want to stand out in. so my clients and others with notice me.
List competitive URLs if possible
http://www.hudsonsphoto.com/
http://www.naturesbackgroundphotography.com/
http://www.thestudiophoto.com/
http://www.richardsonstudio.net/
What sets you apart from your competitors?
that i'm new and young(22), so all the things i learned in college are still fresh in my mind.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:FRESH
My website now:
www.exposuresstudio.com right now i'm in the process of working on my new website, so this one is a little bare and old school.
Project Summary
What text should be included in the main part of the logo?
Exposures Studio
What type of product or service do you offer?
wedding, family, children, senior photography
How long have you been in business?
going on 2 years
What do you hope to accomplish with your new identity?
just that, a new identity
What are your long term goals?
i want to double in the number of clients that i have had in the past
When is the deadline for final entries before choosing a designer?
January 31
Audience Profile:
Please describe your existing audience
most of my clients are in their 20's. They are looking for a candid, unique, and fresh look on photography. most of my clients are women - brides, wives, mothers.
Perception/Tone/Guidelines:
What type of logo would you like?i would like something simple, but something that captures your attention. i want it to be fun and fresh. something modern, yet simple.
Do you have any colors in mind for your logo? (if so, why?)
not really, i love brown & teal
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
no, not really
Communication Strategy:
What attributes would you like your logo to reflect about your business?
fun, fresh, new. i want it to appeal to my younger clients (seniors, brides, etc.) but also still capture the eyes of the middle age clients too.
What is your tagline or slogan?
fresh.modern.fun.
What is the overall message you are trying to convey to your target audience?
that coming to my studio, during their session it's not going to be rushed, every session is personalized and relaxed and a fun experience.
Where will your new logo be used?
website, blog, marketing materials, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
i live in a small town, but i do have plenty of competitors. but since we're in a small town, they don't really do much with a logo, and that's where i want to stand out in. so my clients and others with notice me.
List competitive URLs if possible
http://www.hudsonsphoto.com/
http://www.naturesbackgroundphotography.com/
http://www.thestudiophoto.com/
http://www.richardsonstudio.net/
What sets you apart from your competitors?
that i'm new and young(22), so all the things i learned in college are still fresh in my mind.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:FRESH
My website now:
www.exposuresstudio.com right now i'm in the process of working on my new website, so this one is a little bare and old school.