CEDARMAN
12-30-2007, 11:51 AM
Admin code added by Abby - 03473967H2257690M , 3KW67000CF9325322
Project Summary:
What text should be included in the main part of the logo? NAME (Rogalny & Sons Adirondack LLC), WEBSITE (www.rogsons.com) , PHONE (201-634-1007)
What type of product or service do you offer? custom made Cedar Adirondack furniture, laser engraving(http://www.epiloglaser.com/)
How long have you been in business? TWO YEARS
What do you hope to accomplish with your new identity? RECIEVE MORE LASER ENGRAVING WORK, APPEAL TO THE HIGHER INCOME CUSTOMER FOR FURNITURE.WANT LOGO TO RECIGNIZED AS A SYMBOL OF QUALITY AT GOLF COURSES, COUNTRY CLUBS, ETC.
What are your long term goals? A SOLID CUSTOMER BASE FOR FURNITURE AND ENGRAVING
When is the deadline for final entries before choosing a designer? JANUARY 10, 2008
Audience Profile:
Please describe your existing audience
DRIVE BY’S ON THE HIGHWAY WHERE STORE IS LOCATED
Who would you like to add to your audience? REPEAT ENGRAVING CUSTOMERS, MORE UPPER INCOME CUSTOMERS BECAUSE IT IS NOT CHEAP FURNITURE.DOCTORS, LAWYERS, PROFFESIONALS
Perception/Tone/Guidelines:
What type of logo would you like? WOULD LIKE TO CLEAN EXISTING, BETTER SHAMROCK, CLEANER LINES ON CHAIR TO SHOW SEPERATION ON BOARDS, TEXT TO BE ARRANGED BETTER, LETTERS SAME SIZE IN A CLEANER RADIUS.MUST FIND A WAY TO INCORPORATE LASER ENGRAVING WITH THE LOGO SO IT IS OBVIOUS THAT IS ALSO WHAT WE DO.CAN BE PART OF CHAIR OR SHAMROCK
Do you have any colors in mind for your logo? (if so, why?) GREEN, CEDAR BROWN
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? MUST KEEP SHAMROCK NEED TO ADD LASER. I would like have the adirondack chair as life like and realistic looking as possible as it is in photo logochair.jpg
Communication Strategy:
What attributes would you like your logo to reflect about your business? ALL HAND MADE CEDAR FURNITURE, PROFESSIONAL LASER ENGRAVING
What is your tagline or slogan? QUALITY CEDAR FURNITURE
What is the overall message you are trying to convey to your target audience? NOT CHEAP FURNITURE, LASTS A LONG TIME, CAN BE HANDED DOWN TO KIDS, GRANDKIDS .ENGRAVING CAN PERSONALIZE A CHAIR A BOX ANTHING THEY WANT
Where will your new logo be used? WEBSITE, ENGRAVED ON FURNITURE, SHIRTS, STATIONARY
Competitive Positioning:
Who are your competitors and what do you think about their logos? NONE KNOWN
List competitive URLs if possible DON’T KNOW
What sets you apart from your competitors? HAND MADE FURNITURE MADE BY THE OWNER, NOT ASSEMBLY LINE.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: QUALITY
Project Summary:
What text should be included in the main part of the logo? NAME (Rogalny & Sons Adirondack LLC), WEBSITE (www.rogsons.com) , PHONE (201-634-1007)
What type of product or service do you offer? custom made Cedar Adirondack furniture, laser engraving(http://www.epiloglaser.com/)
How long have you been in business? TWO YEARS
What do you hope to accomplish with your new identity? RECIEVE MORE LASER ENGRAVING WORK, APPEAL TO THE HIGHER INCOME CUSTOMER FOR FURNITURE.WANT LOGO TO RECIGNIZED AS A SYMBOL OF QUALITY AT GOLF COURSES, COUNTRY CLUBS, ETC.
What are your long term goals? A SOLID CUSTOMER BASE FOR FURNITURE AND ENGRAVING
When is the deadline for final entries before choosing a designer? JANUARY 10, 2008
Audience Profile:
Please describe your existing audience
DRIVE BY’S ON THE HIGHWAY WHERE STORE IS LOCATED
Who would you like to add to your audience? REPEAT ENGRAVING CUSTOMERS, MORE UPPER INCOME CUSTOMERS BECAUSE IT IS NOT CHEAP FURNITURE.DOCTORS, LAWYERS, PROFFESIONALS
Perception/Tone/Guidelines:
What type of logo would you like? WOULD LIKE TO CLEAN EXISTING, BETTER SHAMROCK, CLEANER LINES ON CHAIR TO SHOW SEPERATION ON BOARDS, TEXT TO BE ARRANGED BETTER, LETTERS SAME SIZE IN A CLEANER RADIUS.MUST FIND A WAY TO INCORPORATE LASER ENGRAVING WITH THE LOGO SO IT IS OBVIOUS THAT IS ALSO WHAT WE DO.CAN BE PART OF CHAIR OR SHAMROCK
Do you have any colors in mind for your logo? (if so, why?) GREEN, CEDAR BROWN
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? MUST KEEP SHAMROCK NEED TO ADD LASER. I would like have the adirondack chair as life like and realistic looking as possible as it is in photo logochair.jpg
Communication Strategy:
What attributes would you like your logo to reflect about your business? ALL HAND MADE CEDAR FURNITURE, PROFESSIONAL LASER ENGRAVING
What is your tagline or slogan? QUALITY CEDAR FURNITURE
What is the overall message you are trying to convey to your target audience? NOT CHEAP FURNITURE, LASTS A LONG TIME, CAN BE HANDED DOWN TO KIDS, GRANDKIDS .ENGRAVING CAN PERSONALIZE A CHAIR A BOX ANTHING THEY WANT
Where will your new logo be used? WEBSITE, ENGRAVED ON FURNITURE, SHIRTS, STATIONARY
Competitive Positioning:
Who are your competitors and what do you think about their logos? NONE KNOWN
List competitive URLs if possible DON’T KNOW
What sets you apart from your competitors? HAND MADE FURNITURE MADE BY THE OWNER, NOT ASSEMBLY LINE.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: QUALITY