ufofc
01-07-2008, 05:42 AM
Admin code added by Abby - 1SA79120R85230156
Hello, we have an up and running business but would like to get a logo so down the line we can use it on cards,emails,box truck etc......it should read "Used Furniture Of Canton" ....we used Red and white now but another color introdued,maybe black or a splash of something would be good,maybe an old shabby chic dresser in the background?.....thanks, Mark Barca
Project Summary:
What text should be included in the main part of the logo?
used furniture of canton
What type of product or service do you offer?
resale, used furniture
How long have you been in business?
3yrs
What do you hope to accomplish with your new identity?
store recognition
What are your long term goals?
build client base
When is the deadline for final entries before choosing a designer?
no deadline, but probably no more than a month
Audience Profile:
Please describe your existing audience
newlyweds, divorcees, retired, soccer moms. overall..a large variety of folks, but we like the 40-60 yr olds. they have the most disposable income
Who would you like to add to your audience?
40 to 60 yr olds
Perception/Tone/Guidelines:
What type of logo would you like?
simple, easy to read, uncluttered
Do you have any colors in mind for your logo? (if so, why?)
red and white
because those have been our colors
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
no, but we tend to lean towards a country look.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
straightforward, upfront, honest
What is your tagline or slogan?
good stuff cheap
What is the overall message you are trying to convey to your target audience?
quality used furniture for good prices
Where will your new logo be used?
business cards, stationary, signage
Competitive Positioning:
Who are your competitors and what do you think about their logos?
mostly antique shops, some "junk" shops and a few consignment shops
List competitive URLs if possible
What sets you apart from your competitors?
quality, unique, low prices, and very friendly personal service by the owners operators
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
pleasantly surprising
Hello, we have an up and running business but would like to get a logo so down the line we can use it on cards,emails,box truck etc......it should read "Used Furniture Of Canton" ....we used Red and white now but another color introdued,maybe black or a splash of something would be good,maybe an old shabby chic dresser in the background?.....thanks, Mark Barca
Project Summary:
What text should be included in the main part of the logo?
used furniture of canton
What type of product or service do you offer?
resale, used furniture
How long have you been in business?
3yrs
What do you hope to accomplish with your new identity?
store recognition
What are your long term goals?
build client base
When is the deadline for final entries before choosing a designer?
no deadline, but probably no more than a month
Audience Profile:
Please describe your existing audience
newlyweds, divorcees, retired, soccer moms. overall..a large variety of folks, but we like the 40-60 yr olds. they have the most disposable income
Who would you like to add to your audience?
40 to 60 yr olds
Perception/Tone/Guidelines:
What type of logo would you like?
simple, easy to read, uncluttered
Do you have any colors in mind for your logo? (if so, why?)
red and white
because those have been our colors
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
no, but we tend to lean towards a country look.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
straightforward, upfront, honest
What is your tagline or slogan?
good stuff cheap
What is the overall message you are trying to convey to your target audience?
quality used furniture for good prices
Where will your new logo be used?
business cards, stationary, signage
Competitive Positioning:
Who are your competitors and what do you think about their logos?
mostly antique shops, some "junk" shops and a few consignment shops
List competitive URLs if possible
What sets you apart from your competitors?
quality, unique, low prices, and very friendly personal service by the owners operators
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
pleasantly surprising